Press Release Writing and Content Creation ∙ 11 min read
15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)
Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
Press Release Writing and Content Creation ∙ 4 min read
Press Release Definition — What Exactly is a Press Release, Anyway?
Prowly ∙ 2 Feb 2024
Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.
PR Outreach & Media Relations ∙ 7 min read
How to Stay in the Know About Your Media Contacts and Their Beat
Gina Nowicki ∙ 29 Jan 2024
One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We’ve grown accustomed to seeing editors move regularly from one publication to the next, and freelance journalists juggle different beats based on the publications they’re currently working with. We also know that keeping up with media […]
PR Outreach & Media Relations ∙ 9 min read
How to Pitch a Story? Journalists Answer
Michał Miernik ∙ 29 Jan 2024
The times we live in create an impression that you’re able to reach nearly everyone on planet Earth without leaving your home. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]
PR Outreach & Media Relations ∙ 17 min read
How to Write a Media Pitch (w/ 7 Real Examples from Experts)
Bart Donda ∙ 15 Dec 2023
A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail. Although pitching journalists is similar […]
Media Lists & Journalists ∙ 5 min read
Top Finance Journalists to Cover Your Story - The 2023 List
Prowly ∙ 13 Dec 2023
Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year on year. A large percentage of this amount goes to media coverage that includes finding and working with top finance journalists and reporters. Whether you run a big financial organization or do financial PR, you will need a solid finance press […]
PR Outreach & Media Relations ∙ 12 min read
Cold Pitching: Try These 8 Digital PR Outreach Tips
Alex Birkett ∙ 11 Dec 2023
About to pitch the media? Unless you’ve already got a massive audience, that’s going to involve some cold outreach. In fact, there’s hardly a human out there working in PR and marketing that wouldn’t benefit from improving their cold email skills. It’s a powerful lever to boost any digital channel you’re invested in. I’ve done […]
PR Outreach & Media Relations ∙ 18 min read
Media Pitch Subject Lines – Best Practices & Examples
Prowly ∙ 5 Dec 2023
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.
Media Lists & Journalists ∙ 6 min read
Top Food Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
When it comes to gaining coverage for your brand, it takes a number of components coming together successfully. One of the most significant factors in securing coverage is ensuring that you are pitching to the right food journalists. Building the perfect media list can be a challenge, though, and searching to find the right food […]
Media Lists & Journalists ∙ 5 min read
Top Entertainment Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
The world of entertainment is a fast-changing environment, which means getting your news out there can be incredibly challenging. Having the right entertainment journalists on your media list is essential in helping you to secure the best coverage possible. Creating the most in-depth media list of entertainment reporters can be the difference between the success […]
Media Lists & Journalists ∙ 5 min read
Top Education Journalists to Cover Your Story - The 2023 List
Prowly ∙ 24 Nov 2023
The world of education is a continuously changing industry, which means getting your news the coverage it deserves is tough. Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]
Media Lists & Journalists ∙ 6 min read
Top Medical & Healthcare Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to the right medical and healthcare journalists is key and having access to the right media database is a great start. You can save lots of time and effort […]
