Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with top finance journalists and reporters.
Whether you run a big financial organization or a fintech startup, you will need a solid finance press list to get your story covered.
The right journalist can help you reach a wider audience and build goodwill that’ll pay dividends for a long period of time. Finding and reaching reliable financial journalists and magazines, however, can be very time-consuming, especially if you don’t know where to look.
Prowly’s media database contains some of the world’s most influential financial reporters (and niche ones too). It has over 1 million journalists and their contact details with the ability to filter results based on position, outlet, location, and niche.
It’s completely free for 7 days with full search access, so you can see if Prowly has the media contacts you’re looking for.
Using our database, we prepared a list of some of the best finance reporters out there. Let’s take a look.
The most influential finance reporters
Senior Executive Editor, Bloomberg
Stephanie Flanders is one of the most popular finance journalists in the UK. Her Twitter bio reads: “I am a Senior Executive Editor at Bloomberg and head of Bloomberg Economics, but my views are my own.”
Flanders has worked with a number of organizations including London Business School and The New York Times. She was also an advisor and speechwriter to US Treasury Secretary Lawrence H. Summers.
She’s best known for replacing Evan Davis as BBC economics editor in 2008. She held the position until 2013 and is currently working with Bloomberg.
Her Twitter is full of social commentary and she also regularly engages with her nearly 127,000 followers. Remember that she’s the ‘newsroom leader’ and might not be the one handling your PR. Look for other personal finance journalists if you want a direct approach.
Op-Ed Columnist, New York Times
Want to reach thousands or even millions of readers? Make Krugman is your go-to man. While not the easiest to get hold of, Krugman has definitely got the reach. After all, he has over 4.6 million Twitter followers and thousands of loyal readers who eagerly wait for his opinion pieces.
The Distinguished Professor of Economics at the Graduate Center of the City University of New York is also the recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to New Economic Geography and New Trade Theory.
Senior Reporter and Editor, ProPublica
Eisinger has found immense fame in recent times and is now one of the top finance journalists.
He won the Pulitzer Prize for National Reporting in 2011 and has worked with a number of top finance magazines including The New Yorker, The Wall Street Journal, and The New York Times.
His first book, The Chickenshit Club: Why the Justice Department Fails to Prosecute Executives, received critical acclaim and helped him reach a wider audience.
We must, however, mention that he might not be suitable for all brands as he appears to be interested in investigative journalism only and was even nominated for the Goldsmith Prize for Investigative Reporting in 2011.
He played a major role in exposing Lernout & Hauspie fraud and was one of the few men to have correctly predicted the downfall of Bear Stearns and Lehman Brothers.
Host of Bloomberg’s Street Smart
Regan is more than just a finance reporter, she’s a celebrity.
The Emmy nominated star is best known for hosting Trish Regan Primetime on the Fox Business Network. She was, however, let go recently due to some controversial comments surrounding President Trump’s response to the novel coronavirus.
Despite this, her popularity hasn’t fainted. In fact, the controversy helped her find more fame and she now enjoys over 709,000 Twitter followers.
Her illustrious career includes working at Goldman Sachs, CNBC, NBC, and CBS. She might not be very active right now but is rumored to make a comeback soon.
ABC News Chief Business and Economics Correspondent
Jarvis studied law and economics and worked in financial services before starting a successful career in journalism.
Best known for being a finalist on the fourth season of The Apprentice, she currently serves as the Chief Business, Economics and Technology Correspondent for ABC News and has also been a part of other top channels including CBS News and CNBC.
Jarvis is also the managing editor, creator, and host of Real Biz with Rebecca Jarvis and even has her own podcast No Limits with Rebecca Jarvis.
You can get in touch with her to get featured on her show or podcast that includes several personal finance journalists. Moreover, Jarvis might also be able to help you get published on ABC News.
Senior Financial Reporter, NBC News Investigations
Winner of the Pulitzer Prize for Beat Reporting in 2002, Morgenson is one of the most popular finance journalists. The Nation called her ‘The most important financial journalist of her generation,” for her contributions in the field.
She established her career with The New York Times and shifted to The Wall Street Journal in 2017.
Morgenson contributes to a variety of online publications. You can get in touch with her if you’re interested in getting featured on popular sites like Forbes and Vogue.
Andrew Ross Sorkin
Columnist/Editor, New York Times
Few finance journalists enjoy the kind of fame Sorkin does. He has written over 2,000 articles and is one of the most decorated NYT contributors.
Andrew started as an intern with the company and soon got full time status. He has co-written several books and is also known for co-hosting CNBC’s Squawk Box.
Contact him if you’re interested in getting featured on the NYT.
Host of CNN’s GPS
Fareed Zakaria is a renowned political scientist, author, and journalist who has written for major publications including Newsweek International, Time, and The Washington Post.
He is best known for hosting CNN’S GPS and has his own newsletters as well. Working with him can be very beneficial for businesses as he does not only have access to major publications but because he also appears as a guest on different shows.
Find More Finance Journalists
These were some of the most influential finance journalists and reporters. Find out more about these and other finance writers, including new and more accessible ones by getting access to our database.