Media Lists & Journalists ∙ 5 min read
Top Media Outlets for Your News - The 2025 List
Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Rebranding Press Release (Examples and Template)
Zuzanna Dora ∙ 23 May 2024
A rebranding press release is an official announcement for the news media, offering insights into your company's rebranding process. Sent to carefully selected media outlets, it helps you get coverage and reach the right key audiences. In this way, you can share your new brand story and generate excitement for the changes. We'll show you […]
PR Outreach & Media Relations ∙ 12 min read
Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)
Dominika Kuras ∙ 17 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
PR Outreach & Media Relations ∙ 13 min read
How to Build a Killer Media List: Best Tools & Examples for 2025
Bart Donda ∙ 15 May 2024
Find out how to build a powerful media list for media outreach and getting press coverage. Inside you'll find useful tools & real-life examples.
PR Outreach & Media Relations ∙ 11 min read
Story Angle Ideas: How to Find the Right Angle for Your Pitch
Kristen Skladd ∙ 15 May 2024
What makes a great story? Is it how well it's told or how real the characters feel? Both are important, but something else could make it satisfying, like finding answers to questions you didn't know you had. A compelling story should ideally lead you somewhere, teach you something meaningful, and satisfy your curiosity. That's entirely […]
PR Outreach & Media Relations ∙ 11 min read
How to Find Relevant Journalists & Their Emails to Contact Them
Bart Donda ∙ 13 May 2024
If you’re looking to contact reporters, reporters, or other media contacts in hopes of getting media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure […]
Press Release Writing and Content Creation ∙ 10 min read
Media Pitch vs Press Release—What’s the Difference?
Bart Donda ∙ 13 May 2024
The line between the common understanding of a press release and a media pitch has become rather blurred. Here are the key differences.
PR Outreach & Media Relations ∙ 11 min read
Effective PR Outreach Emails: Templates and Examples
Tim Green ∙ 13 May 2024
Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. Unfortunately, though, getting the attention you deserve isn’t as simple as it might seem. Successfully gaining publicity takes time, hard work, and careful […]
PR Outreach & Media Relations ∙ 14 min read
How to Do PR Outreach (w/ Expert Tips, Tools & Examples)
Berenika Teter ∙ 13 May 2024
Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. Here’s when PR outreach (also referred to as media outreach) comes in. Below, PR experts shed some light on the meaning of PR outreach, along with best practices […]
Press Release Writing and Content Creation ∙ 6 min read
Data-Driven Storytelling: How to Create Data-Driven Stories (w/ Examples)
Simki Dutta ∙ 13 May 2024
At some point, every PR professional struggles to find interesting story angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]
Press Release Writing and Content Creation ∙ 12 min read
9 Digital Storytelling Examples You Should Know If You Work in PR
Dominika Kuras ∙ 13 May 2024
We still get involved in great stories. We live characters' lives, root for them during their journeys and development. And most of all - when they take up a challenge, fail and get back up. Now that is the secret sauce to lifting your PR campaign from simply good to terrific - digital storytelling. Sounds […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write a Music Press Release (Examples & Templates)
Gina Nowicki ∙ 13 May 2024
What is a press release for music? It's an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […]
