PR Outreach & Media Relations Archives - Page 2 of 10

Media pitch vs press release - Prowly Magazine

Press Release Writing and Content Creation ∙ 10 min read

Media Pitch vs Press Release—What’s the Difference?

Bart Donda ∙ 13 May 2024

The line between the common understanding of a press release and a media pitch has become rather blurred. Here are the key differences.

Press Release Writing and Content Creation ∙ 14 min read

Press Release Format Guide (w/ Examples)

Zuzanna Dora ∙ 13 May 2024

With press release writing, it's not all about the content. The way you present - or format - your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! […]

PR Outreach & Media Relations ∙ 11 min read

Effective PR Outreach Emails: Templates and Examples

Tim Green ∙ 13 May 2024

Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. Unfortunately, though, getting the attention you deserve isn’t as simple as it might seem. Successfully gaining publicity takes time, hard work, and careful […]

PR Outreach & Media Relations ∙ 13 min read

How to Do PR Outreach (w/ Expert Tips, Tools & Examples)

Berenika Teter ∙ 13 May 2024

Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. Here’s when PR outreach (also referred to as media outreach) comes in. Below, PR experts shed some light on the meaning of PR outreach, along with best practices […]

Press Release Writing and Content Creation ∙ 6 min read

Data-Driven Storytelling: How to Create Data-Driven Stories (w/ Examples)

Simki Dutta ∙ 13 May 2024

At some point, every PR professional struggles to find interesting story angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]

Press Release Writing and Content Creation ∙ 12 min read

9 Digital Storytelling Examples You Should Know If You Work in PR

Dominika Kuras ∙ 13 May 2024

We still get involved in great stories. We live characters' lives, root for them during their journeys and development. And most of all - when they take up a challenge, fail and get back up. Now that is the secret sauce to lifting your PR campaign from simply good to terrific - digital storytelling. Sounds […]

Press Release Writing and Content Creation ∙ 11 min read

How to Write a Music Press Release (Examples & Templates)

Gina Nowicki ∙ 13 May 2024

What is a press release for music? It's an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […]

PR Outreach & Media Relations ∙ 11 min read

What To Do When A Journalist Goes Quiet: Media Pitching Best Practices

Adrian Salamunovic ∙ 13 May 2024

Captain Jean-Luc Picard famously said "It is possible to commit no mistakes and still lose. That is not a weakness; that is life." It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there. You’ve done your research, you sent […]

Press Release Writing and Content Creation ∙ 6 min read

How to Turn a “Boring” Press Release Into a News Story

Jessica Pardoe ∙ 13 May 2024

The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]

Press Release Writing and Content Creation ∙ 12 min read

How to Write an Acquisition Press Release (Example & Template)

Gina Nowicki ∙ 13 May 2024

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus - you’ll […]

PR Outreach & Media Relations ∙ 17 min read

How to Start Building Relationships with Influencers from Scratch

Alexandra Tachalova ∙ 26 Apr 2024

It may seem obvious to many of you, but surprisingly, I’ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers’ audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust […]