Press Release Writing and Content Creation ∙ 14 min read
Press Release Format Guide (w/ Examples)
Zuzanna Dora ∙ 13 May 2024
With press release writing, it's not all about the content. The way you present - or format - your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! […]
PR Outreach & Media Relations ∙ 11 min read
Effective PR Outreach Emails: Templates and Examples
Tim Green ∙ 13 May 2024
Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. Unfortunately, though, getting the attention you deserve isn’t as simple as it might seem. Successfully gaining publicity takes time, hard work, and careful […]
PR Outreach & Media Relations ∙ 13 min read
How to Do PR Outreach (w/ Expert Tips, Tools & Examples)
Berenika Teter ∙ 13 May 2024
Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. Here’s when PR outreach (also referred to as media outreach) comes in. Below, PR experts shed some light on the meaning of PR outreach, along with best practices […]
Press Release Writing and Content Creation ∙ 6 min read
Data-Driven Storytelling: How to Create Data-Driven Stories (w/ Examples)
Simki Dutta ∙ 13 May 2024
At some point, every PR professional struggles to find interesting story angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]
Press Release Writing and Content Creation ∙ 12 min read
9 Digital Storytelling Examples You Should Know If You Work in PR
Dominika Kuras ∙ 13 May 2024
We still get involved in great stories. We live characters' lives, root for them during their journeys and development. And most of all - when they take up a challenge, fail and get back up. Now that is the secret sauce to lifting your PR campaign from simply good to terrific - digital storytelling. Sounds […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write a Music Press Release (Examples & Templates)
Gina Nowicki ∙ 13 May 2024
What is a press release for music? It's an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […]
PR Outreach & Media Relations ∙ 11 min read
What To Do When A Journalist Goes Quiet: Media Pitching Best Practices
Adrian Salamunovic ∙ 13 May 2024
Captain Jean-Luc Picard famously said "It is possible to commit no mistakes and still lose. That is not a weakness; that is life." It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there. You’ve done your research, you sent […]
Press Release Writing and Content Creation ∙ 6 min read
How to Turn a “Boring” Press Release Into a News Story
Jessica Pardoe ∙ 13 May 2024
The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write an Acquisition Press Release (Example & Template)
Gina Nowicki ∙ 13 May 2024
A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus - you’ll […]
PR Outreach & Media Relations ∙ 17 min read
How to Start Building Relationships with Influencers from Scratch
Alexandra Tachalova ∙ 26 Apr 2024
It may seem obvious to many of you, but surprisingly, I’ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers’ audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust […]
PR Outreach & Media Relations ∙ 11 min read
How to Build and Improve Media Relations: Best and Worst Practices
Gina Nowicki ∙ 26 Apr 2024
Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations?
PR Outreach & Media Relations ∙ 13 min read
The Definitive Guide to Influencer PR in 2024
Mile Zivkovic ∙ 25 Apr 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […]
