PR Strategy & Planning ∙ 8 min read
Use PR to Increase Sales Post-COVID-19: A Guide for SMBs
Gaurav Belani ∙ 28 Dec 2021
The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]
PR Strategy & Planning ∙ 9 min read
Mastering Blockchain & Crypto PR: Top Blockchain PR Techniques
Sarah Mawji ∙ 28 Dec 2021
Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector - but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […]
PR Strategy & Planning ∙ 5 min read
Why Using SEO for PR Through Newsroom is Worth Your Time and Effort
Andre Oentoro ∙ 26 Dec 2021
Any business or brand thrives when they have a great relationship with their audience. What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility.
PR Outreach & Media Relations ∙ 8 min read
Gini Dietrich: Six Tips for Pitching Journalists and Bloggers
Gini Dietrich ∙ 22 Dec 2021
It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it?
PR Outreach & Media Relations ∙ 11 min read
Why Should You Manage Your Press Contacts With a PR CRM?
Berenika Teter ∙ 20 Dec 2021
Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might be struggling with keeping your contacts well-organized and up-to-date, especially if you share them with other team […]
PR Tools & Software ∙ 8 min read
The Definitive PR Email Glossary - Terms You Need To Know
Dominik Głowacki ∙ 10 Nov 2021
Guide yourself through the world of confusing email terms, acronyms, and names in our ultimate glossary. With common nomenclature explained, writing and optimizing PR pitches will be a snap!
PR Outreach & Media Relations ∙ 10 min read
14+ Tips to Holiday Gift Guide Pitching (w/ Examples)
Gina Nowicki ∙ 4 Nov 2021
Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips and see a couple of holiday […]
PR Outreach & Media Relations ∙ 13 min read
5 Tips for (Re)connecting with Journalists in the New Normal
Prowly ∙ 18 Oct 2021
Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]
PR Outreach & Media Relations ∙ 10 min read
How to Keep Your PR Email List in Great Shape
Corina Leslie ∙ 13 Oct 2021
“The money is in the list” is a common adage in email marketing. It applies to PR professionals, too – can you imagine doing your job without a media list? We rely on our databases to send press releases, pitch stories, and keep in touch with the media. But how reliable are your media contacts? […]
Uncategorized ∙ 4 min read
Katowice: A City in Poland Became the World Esports Capital [Case Study]
Juliusz Kornaszewski ∙ 29 Sep 2021
Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice?
PR Strategy & Planning ∙ 8 min read
How to Create Compelling Thought Leadership Content for PR?
Adela Belin ∙ 29 Sep 2021
Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise. Below, we will look at what thought leadership content is, […]
PR Tools & Software ∙ 2 min read
#PRtalk: Automation Works in Workflow, But Fails in Relations - PR Tools Vendors About Modern PR Business
Prowly ∙ 28 Sep 2021
#PRtalk about modern PR business is behind us. Is press release already dead? How can we replace it? How do we breakdown the business of Public Relations and what modern PR business means? Where does PR automation work, and where does it fail? What PR trends should we watch out for in 2016?
