PR Outreach & Media Relations ∙ 7 min read
Plain Text vs HTML Email Pitch: Which Is Better?
Prowly ∙ 17 Jan 2022
The one and only real answer to this problem is - it depends. Both types of emails are a good fit for different communication purposes. But what are their crucial pros and cons?
PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How to Avoid Spam Folders & Land in Inboxes
Prowly ∙ 15 Jan 2022
Spam filters aren’t just something that email marketers have to worry about. Anyone who depends on email for starting and maintaining relationships needs to be aware of the rules involved when it comes to ensuring the safe delivery of your messages. That includes PR pros using email to send pitches to media contacts. Even if […]
PR Strategy & Planning ∙ 9 min read
Employer Branding Strategy: How to Build Your Employer Brand with PR
Jessica Perkins ∙ 15 Jan 2022
Many business owners assume that their human resource (HR) and public relations (PR) departments couldn’t be more different, but that’s far from the truth. While HR deals with personnel and PR projects the image of a company, both departments are used by an organization to maximize returns on investments. In a sense, PR can attract […]
PR Strategy & Planning ∙ 10 min read
7 Reasons Why PR & Marketing Professionals Should Join Affiliate Programs
Christopher Jan Benitez ∙ 15 Jan 2022
You may have heard the term affiliate marketing thrown out there in the PR & marketing industry. Some say it’s a great way to earn additional income, while others go as far as to say you can turn it into a full-time career. Before delving into the earnings potential of the affiliate programs, it’s worth […]
PR Strategy & Planning ∙ 10 min read
SaaS PR: Bootstrap PR Ideas for Your SaaS from a Founder
Philipp Wolf ∙ 28 Dec 2021
It’s a well-known fact that SaaS companies deliver a unique business model. They might offer both products and services other people need, but they shouldn’t slack on developing a beneficial PR strategy. PR for SaaS becomes crucial to keep potential and current clients informed of news, updates, and more in order to drive further success. […]
PR Industry News & Trends ∙ 12 min read
4 PR Challenges in 2022 (And What to Do About Them)
Prowly ∙ 28 Dec 2021
Sorry for repeating a cliche you’ve already heard a billion times but it’s true — the COVID epidemic has changed everything. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […]
PR Strategy & Planning ∙ 8 min read
Use PR to Increase Sales Post-COVID-19: A Guide for SMBs
Gaurav Belani ∙ 28 Dec 2021
The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]
PR Strategy & Planning ∙ 9 min read
Mastering Blockchain & Crypto PR: Top Blockchain PR Techniques
Sarah Mawji ∙ 28 Dec 2021
Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector - but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […]
PR Strategy & Planning ∙ 5 min read
Why Using SEO for PR Through Newsroom is Worth Your Time and Effort
Andre Oentoro ∙ 26 Dec 2021
Any business or brand thrives when they have a great relationship with their audience. What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility.
PR Outreach & Media Relations ∙ 8 min read
Gini Dietrich: Six Tips for Pitching Journalists and Bloggers
Gini Dietrich ∙ 22 Dec 2021
It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it?
PR Outreach & Media Relations ∙ 11 min read
Why Should You Manage Your Press Contacts With a PR CRM?
Berenika Teter ∙ 20 Dec 2021
Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might be struggling with keeping your contacts well-organized and up-to-date, especially if you share them with other team […]
PR Tools & Software ∙ 8 min read
The Definitive PR Email Glossary - Terms You Need To Know
Dominik Głowacki ∙ 10 Nov 2021
Guide yourself through the world of confusing email terms, acronyms, and names in our ultimate glossary. With common nomenclature explained, writing and optimizing PR pitches will be a snap!
