PR Tools & Software ∙ 15 min read
13 Best Brand Monitoring Tools for PR Managers Compared (2024)
Zuzanna Dora ∙ 22 Mar 2024
Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who's discussing your brand or your client's and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […]
PR Measurement & Analytics ∙ 12 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
Press Release Writing and Content Creation ∙ 14 min read
How to Write a Great Press Release: Best Practices, AI Tips & Examples
Dominika Kuras ∙ 22 Mar 2024
They say all press is good press, but is it really? "All publicity is good publicity" supposedly comes from the 19th century circus owner, Phineas Barnum. And that's exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […]
PR Tools & Software ∙ 15 min read
Top 10 Social Media Monitoring Tools for PR Pros - a 2024 List
Mile Zivkovic ∙ 20 Mar 2024
PR pros have a complex and difficult task - to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well - social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […]
Interviews & Webinars ∙ 5 min read
#PRChat with Anna Lebedeva, Co-founder of Tribume
Nicholas Berryman ∙ 20 Mar 2024
Put up your feet, grab your favorite drink and settle in for another Prowly #PR Chat where we get to sit down with Anna Lebedeva. As Co-founder of Tribume, a media platform dedicated to startups, and former head of Marketing for Semrush, a leading online visibility management SaaS platform, Anna is out there making waves […]
PR Tools & Software ∙ 13 min read
What is PR Newswire and Should You Use it in 2024? (with Pricing)
Mile Zivkovic ∙ 19 Mar 2024
Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? These are just some of the many […]
PR Tools & Software ∙ 14 min read
The Ultimate Guide to Press Release Tools - Top List for 2024
Mile Zivkovic ∙ 18 Mar 2024
They've gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client's brand gets noticed. And the great information (and curse) is - now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […]
Magazine, PR Industry News & Trends ∙ 8 min read
PR Episodes 2024: The Prowly Event You Don’t Want to Miss
Dominika Kuras ∙ 11 Mar 2024
Camera, lights, action! Prowly’s PR 2024 Episodes are here. What’s ahead of us? PR episodes is an online event where you can listen to PR discussions with hot industry names. What is more, you can absorb their knowledge straight from the comfort of your own couch. About 97% of last year's event participants claim that […]
Press Release Writing and Content Creation ∙ 21 min read
How To Write A Small Business Press Release That Rocks
Burkhard Berger ∙ 28 Feb 2024
In today’s digital economy, some might consider issuing a press release to be an outdated approach. However, it continues to be a reliable and invaluable resource. And it's not just for big companies with extensive media contacts or sizable budgets, a small business press release can also be beneficial. A good process can help ensure […]
Press Release Writing and Content Creation ∙ 14 min read
How to Write Event Press Release: Examples and Templates for PR Pros
Matija Martek ∙ 28 Feb 2024
When you type “How to write press releases” into Google, it spits out 118,000 results. What else is there to add? This is the most elementary knowledge, and here I’m addressing professionals in their field of expertise.
Press Release Writing and Content Creation ∙ 13 min read
How to Write a Sports Press Release (Example and Template)
Aleksandra Dyl ∙ 28 Feb 2024
There are more sports occasions worth writing a press release about than just winning a game. But what are they? And how to write captivating sports press releases? Let us guide you through the creation and distribution process to show you how to make the most of your press release and get media coverage for […]
Press Release Writing and Content Creation ∙ 11 min read
Writing a New Hire Press Release (with Example and Template)
Magdalena Wosinska ∙ 28 Feb 2024
If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.
