Mariya Parodi

Currently working as a senior press officer for the human rights organization Amnesty International USA, Mariya has over a decade of experience working in human rights communications for UNICEF, the International Rescue Committee, PEN America, StoryCorps, and the OECD.
 ∙ 6 min read

3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy

Mariya Parodi ∙ 3 Apr 2024
Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]
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