If you're looking for powerful PR software, you'll notice that the market is pretty crowded. With so many tools offering similar features at similar prices, you may feel overwhelmed and just pick almost anything. Roxhill is a popular solution for PR professionals, offering a media database, list building, PR opportunity finder, and many other features.
But maybe you tried Roxhill and found that this digital PR tool doesn't suit your needs. You may have found Roxhill's pricing overly expensive. Or you haven't tried it and are looking for some Roxhill media alternatives to shop around before spending your cash.
Today, we show you the very best Roxhill competitors on the market:
Before we dive deep into the comparison, we can already tell you one thing—very few tools on the market let you try them before you invest. One of those that do is Prowly.
What is Roxhill and why look for alternatives?
Roxhill is a PR tool with a media database of over 190,000 contacts. It primarily focuses on the United Kingdom. With this tool, you can find journalists, build media lists, distribute press releases, get media requests and alerts, and much more.
But why are people looking for Roxhill alternatives? There are a few reasons:
- Unclear pricing: there is no publicly available pricing and you have to reach out to sales to get a quote. Our research on Roxhill pricing shows that it starts at £6,000 annually.
- No monthly plan: you can only access Roxhill with a yearly subscription.
- UK focus: if you want access to global media databases, Roxhill might turn out to fall short.
- There were reports that customer support is not always up to the task.
- According to some G2 reviews journalist information sometimes can be outdated.
- Some users on Capterra say the search functionality could be better and the tool can sometimes feel slow and the user experience could be improved.
In short, it's a powerful tool for PR professionals, but the lack of some key features, pricing issues, and data accuracy are valid reasons to look for alternatives to Roxhill.
The best Roxhill alternatives to try in 2025
Maybe it's the pricing, the size of their media database, or your need for accurate and up-to-date journalist information. These are the best Roxhill Media alternatives you should consider.
👉 To dive deeper into Roxhill pricing - check out this article for details.
| Provider | Pricing | Contract length | # of contracts | Free trial |
| Roxhill | from £6,000/year | Yearly only | >190k+ | Yes |
| Prowly | from £258/year | Monthly or yearly | >1,000,000 | Yes (7 days) |
| Muck Rack | from £10,000/year* | Yearly only | >300,000 | No |
| Cision | from £7,200/year* | Yearly only | >1,400,000 | No |
| Meltwater | from £6,000/year* | Yearly only | >380,000 | No |
| Propel | from £2,400/year | Yearly only | >1,000,000 | Yes |
#1 Prowly
- Pricing: Starts from $258 per month
- All-in-one PR tool: Yes
- Free trial: Yes, for 7 days
Prowly is all-in-one PR software built for agencies and in-house marketing teams that want to manage their online presence, create press releases, reach out to journalists, and more.
Prowly's pricing starts at just $258 per month and you can explore pricing for all features before talking to anyone in sales. And if you're worried about it meeting your expectations, you can try it for seven days completely free.
But even more importantly, Prowly has a rich feature set for every PR need you can think of:
- A media database with more than one million contacts
- A PR CRM for managing communications with journalists and content creators
- Media monitoring (with social media listening, print monitoring, and broadcast monitoring)
- Media pitching tool
- Online newsroom
- PR reports
- Press release creator
- AI PR software features
Prowly has journalist information for the entire world and an almost five times bigger media database. But what's more important, it lets you find accurate journalist information based on a variety of filters and keywords.
Once you've built a list for outreach, your can use the Prowly pitching tool to personalize each email based on the journalist's details.
It provides you with a set of AI tools designed to support PR professionals at every step that help you with leveling up your pitching process by exploring new story angles, creating more engaging drafts and reaching an even wider audience.
But beyond that, Prowly offers a great user experience. Even if you've never used PR software before, you can get up to speed in minutes. And if you did, you might appreciate its intuitiveness compared to other PR tools.
#2 Muck Rack
- Pricing: starts at $10,000 per year (estimate)
- All-in-one PR tool: Yes
- Free trial: No
One of the best-known PR tools, Muck Rack, provides all their tools for public relations in one place. Its extensive database, media monitoring and outreach tools, and detailed analytics make it a superb choice for large PR agencies and corporations.
However, it's not well suited for smaller teams.
Muck Rack's pricing isn't publicly available; however, our research indicates that it starts at around $10,000 per year, making it quite steep. You can't get a monthly plan either, so you're stuck with making a big payment up front. And if you wanted to take it for a test drive before paying, you... can't. Because there is no free trial.
It's not all negative, though. Muck Rack offers excellent outreach personalization options and powerful TV and radio monitoring tools for bigger teams.
If you can afford the sticker price, Muck Rack is a good alternative to tools like Roxhill.
#3 Cision
- Pricing: from $7,200 per year (estimate)
- All-in-one PR tool: Yes
- Free trial: No
Similarly to Muck Rack, Cision is one of the top choices for large PR agencies and corporate in-house teams. Especially since it offers press release distribution via PR Newswire—something that big companies are often obligated to use.
One standout feature is their massive database of 1.4 million contacts, unsurpassed by any competitors. Other notable features include a media newsroom, press release creator, media monitoring tools, press release distribution, and many others.
On the other hand, our research shows it's also fairly expensive at $7,200 annually and does not support monthly plans. Also, there is no free trial, so you have to rely on demos to provide enough information before committing to a paid plan. If you can get past initial onboarding hill (and the price) and learn how to use it, Cision is a superb PR tool.
Once you do get started, you'll have to work your way through the tool on your own, because new Cision users do not receive free training.
#4 Meltwater
- Pricing: Starts from $6,000 per year (estimate)
- All-in-one PR tool: Yes
- Free trial: No - you can only request a demo call
When discussing Muck Rack and Cision, Meltwater naturally comes up as an alternative.
Based on our research, it's priced similarly to Roxhill, at about $6,000 per year. Like most enterprise PR tools, it only comes with an annual plan and no free trials.
However, Meltwater may seem less impressive compared to some of the previously mentioned tools. Its media database is modest compared to Cision (or Prowly), with 380,000 contacts.
Meltwater has some notable limitations, including the lack of AI-powered features and the absence of tools for press release creation or an online newsroom.
That said, it offers an array of valuable features, such as a PR report creator and media monitoring, making it a useful tool for certain PR needs.
It's also not as difficult to use as e.g. Cision, but it might seem quite complex for beginners.
#5 Propel
- Pricing: Starts from $2,400 per year for one seat
- All-in-one PR tool: Yes
- Free trial: Yes
Propel is an interesting choice if you're tired of expensive PR platforms and want something more flexible. Their offer revolves around their PRM, a public relations CRM that allows you to easily reach out to journalists through Gmail and Outlook.
Even the cheapest plan includes access to their global media database of over one million contacts as well as their media monitoring and social listening features.
You have to get the Google Chrome extension to get the most out of Propel.
However, if you’re looking for an all-in-one tool, reviews say that their database lacks contacts and users had a difficult time building lists. Online and print monitoring capabilities are quite limited as well.
Some also said the tool is a bit buggy here and there and their UI might be confusing.
At $2,400 per year, the "Essentials" plan may be considered costly for just one user and limited options.
Conclusion
Looking at Roxhill in isolation, it seems like an amazing platform for PR professionals.
However, if you dig a bit under the surface, you'll find that Roxhill might not be competitively priced and can lack some key features that many of its alternatives offer at lower (or higher) pricing points.
But why rely on our research when you can try one of the best Roxhill alternatives on the market for free yourself?
