Reputation PR Effective Strategies Prowly
 · 13 min read

How to Measure Brand Engagement? A Guide for 2024 (and Beyond)

Kamila Hanson · 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]

Latest articles

HARO alternatives. and Connectively alternatives symbolized by chat purple and orange chat bubbles and icons of a bubble, a magnifying eye, microphone and a pen on a pastel yellow background
 ∙ 14 min read

15 Connectively (HARO) Alternatives for 2024

Dominika Kuras ∙ 27 Sep 2024
Does HARO still provide value after its transition to Connectively? Some might argue that it has lost its effectiveness. This perception has sparked increased interest in alternative platforms built for forging more meaningful connections. If you're seeking better ways to gain media exposure and build backlinks, you're not alone. In this article, we will delve […]
The State of PR 2024 - Top 3 Takeaways You Need To Know
 ∙ 6 min read

The State of PR 2024: Top 3 Takeaways You Need To Know

Kamila Hanson ∙ 18 Sep 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis.  We found that an increasing number of clients and stakeholders are starting […]
Making a ‘Boring’ Brand Interesting - How A Dull Subject Can Be Made Newsworthy
 ∙ 11 min read

Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy

Richard Paul ∙ 16 Sep 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste […]
Print monitoring for PR and Broadcast monitoring for PR shown as icons of radio, eye, magazine, computer, ear and lips on pastel blue background
,  ∙ 5 min read

Introducing New Sources with Print and Broadcast Monitoring

Kamila Hanson ∙ 2 Sep 2024
There’s no such thing as having too many media monitoring sources. At Prowly, we’re constantly innovating and making it easier for you to track and analyze all kinds of media—online, social listening, broadcast and print. In addition to simply keeping informed, with a comprehensive media monitoring solution you can finally leverage real data to shape […]
 ∙ 8 min read

Top Prezly Alternatives for 2024 (Pricing Plans & Features)

Mile Zivkovic ∙ 30 Aug 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring? Or perhaps Prezly pricing […]
JustReachOut Pricing: How Much Does JustReachOut Cost in 2024
 ∙ 7 min read

JustReachOut Pricing: How Much Does JustReachOut Cost in 2024

Mile Zivkovic ∙ 27 Aug 2024
JustReachOut offers AI-powered PR software that helps businesses and agencies get featured in media outlets. If you have a relevant story to pitch and need to reach a large number of journalists quickly, this is one of the best PR tools out there. Today, we talk about JustReachOut pricing to learn how much the tool […]

Editor's choice

two hands tapping on a mobile phone screen and "like" signs. Pink background.
 ∙ 13 min read

How to Measure Brand Engagement? A Guide for 2024 (and Beyond)

Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
HARO alternatives. and Connectively alternatives symbolized by chat purple and orange chat bubbles and icons of a bubble, a magnifying eye, microphone and a pen on a pastel yellow background
 ∙ 14 min read

15 Connectively (HARO) Alternatives for 2024

Dominika Kuras ∙ 27 Sep 2024
Does HARO still provide value after its transition to Connectively? Some might argue that it has lost its effectiveness. This perception has sparked increased interest in alternative platforms built for forging more meaningful connections. If you're seeking better ways to gain media exposure and build backlinks, you're not alone. In this article, we will delve […]
The State of PR 2024 - Top 3 Takeaways You Need To Know
 ∙ 6 min read

The State of PR 2024: Top 3 Takeaways You Need To Know

Kamila Hanson ∙ 18 Sep 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis.  We found that an increasing number of clients and stakeholders are starting […]
Making a ‘Boring’ Brand Interesting - How A Dull Subject Can Be Made Newsworthy
 ∙ 11 min read

Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy

Richard Paul ∙ 16 Sep 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste […]
Print monitoring for PR and Broadcast monitoring for PR shown as icons of radio, eye, magazine, computer, ear and lips on pastel blue background
,  ∙ 5 min read

Introducing New Sources with Print and Broadcast Monitoring

Kamila Hanson ∙ 2 Sep 2024
There’s no such thing as having too many media monitoring sources. At Prowly, we’re constantly innovating and making it easier for you to track and analyze all kinds of media—online, social listening, broadcast and print. In addition to simply keeping informed, with a comprehensive media monitoring solution you can finally leverage real data to shape […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
 ∙ 10 min read

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
 ∙ 7 min read

How to Measure PR with Google Analytics

Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...

PR Outreach & Media Relations

 ∙ 7 min read

Top Tier Publications: What They Are and How to Get Published

Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work."  If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
How to get featured in a magazine
 ∙ 9 min read

How to Get Featured in a Magazine: A Step-by-Step Guide

Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
 ∙ 11 min read

17 Sender Reputation Tips for Writing Emails in PR

Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
Top media outlets - Prowly Magazine
 ∙ 5 min read

Top Media Outlets for Your News - The 2023 List

Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
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