PR Strategy & Planning ∙ 10 min read
PR Events Will be Back Soon—Are You Ready to Plan Yours?
Prowly ∙ 19 Dec 2023
We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]
Industry-Specific PR ∙ 9 min read
Financial PR Guide: Key Differences & Strategies to Amplify
Mile Zivkovic ∙ 18 Dec 2023
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]
PR Crisis Management ∙ 8 min read
5 PR Controversies That Made Us Cringe - Lessons on Handling a PR Disaster
Gina Nowicki ∙ 18 Dec 2023
When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Success: a Step-by-Step Guide
Mile Zivkovic ∙ 18 Dec 2023
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. With the right success […]
PR Crisis Management ∙ 6 min read
Crisis Communications in an Era of Media Distrust
Beau Peters ∙ 18 Dec 2023
In a lot of ways, ours truly is a golden age of communication. Perhaps never before have public relations been so dynamic or so interconnected. Nowadays, it’s not just the PR pros who are talking. The customer is talking, too, and not just with their wallets, anymore. They’re talking with their tweets and texts, their […]
PR Strategy & Planning ∙ 9 min read
Best PR Conferences That You Should (Try to) Attend in 2022
Prowly ∙ 18 Dec 2023
It’s finally time to get your travel bags out of storage! It’s true, professionals in every field can’t wait to get out of their COVID shell and actually dress up like an adult, put on a name tag and get out there and shake some hands. Still, PR pros really need to get out and […]
Industry-Specific PR ∙ 10 min read
Getting Started with Tech PR
Gina Nowicki ∙ 18 Dec 2023
Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it - lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]
PR Strategy & Planning ∙ 13 min read
20 PR Influencers You Need to Start Following on Twitter
Prowly ∙ 18 Dec 2023
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.
Reputation Management ∙ 9 min read
3 Proactive Ways to Protect Your Brand Image and Reputation
Gaurav Belani ∙ 18 Dec 2023
Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […]
PR Strategy & Planning ∙ 7 min read
Why is Contingency Planning Important for Your PR?
Georgi Todorov ∙ 18 Dec 2023
Being good at PR is more than just having charisma and a face people trust. There’s a lot happening behind the scenes that’s carefully orchestrated to keep your organization on the right side of every situation. Part of that behind the scenes preparation is contingency planning. For some reason, however, it’s not always treated as […]
Corporate Social Responsibility ∙ 9 min read
Corporate Social Responsibility in the Age of Coronavirus (COVID-19)
Prowly ∙ 18 Dec 2023
CSR began 2020 with enormous potential to combine business and social goals into a symbiotic relationship.... and then COVID-19 happened.
PR Crisis Management ∙ 14 min read
How to Create a Crisis Communication Plan (Updated for COVID-19)
Mikko Koskinen ∙ 18 Dec 2023
Learn everything you need to prepare for a crisis.
