PR Measurement & Analytics ∙ 13 min read
PR Measurement: Measuring PR Success Through KPI Evaluations
Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
