Industry-Specific PR ∙ 3 min read
Marketing and Brand Communication Strategies in Esports [E-book]
Magdalena Wosinska ∙ 20 Mar 2021
In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group.
PR Strategy & Planning ∙ 5 min read
Should Newsjacking Be a Part of a Communication Strategy?
Olivier Cimelière ∙ 25 Jan 2021
Jumping on a news item to send a lighthearted message to one’s consumers is nothing new in itself. Brands have made fun of people in the news for years.
PR Strategy & Planning ∙ 2 min read
Santa Claus Is Coming to Town. Top 5 Christmas Campaigns
Grzegorz Miecznikowski ∙ 24 Dec 2018
Christmas is a special time when brands try to compete not only with their market rivals but also with the Santa, spreading the Christmas spirit on social media, radio, television and newspapers. I’ve chosen 5 campaigns that are the best for me. Warning: you can be moved by them, so better prepare some tissues.
PR Crisis Management ∙ 14 min read
Better Safe Than Sorry: Your Crisis Communication Plan From A to Z
Mikko Koskinen ∙ 20 Jun 2018
It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.
PR Strategy & Planning ∙ 4 min read
Automatyzacja i personalizacja w PR
Łukasz Głombicki & Weronika Wyrzykowska ∙ 19 Apr 2018
W PR najważniejsze są relacje. Relacje z ludźmi, znajomość odbiorców, dostosowanie do nich swoich treści. Dziś wszystkie działania komunikacyjne wyglądają zupełnie inaczej, niż jeszcze kilka lat temu, więc i narzędzia, których PR-owcy powinni używać są inne.
PR Strategy & Planning ∙ 13 min read
Startup Advice From Women Who Tech
Edyta Kowal ∙ 17 Mar 2018
While the tech industry cries out for increased diversity, there are a number of women playing some of the most influential roles around the world. Let’s meet their stories and talk about their recipes for success.
PR Strategy & Planning ∙ 2 min read
How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
Gina Kawalek ∙ 30 Nov 2017
‘Fake News’ is not a new concept. But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news.
PR Strategy & Planning ∙ 3 min read
Success Story: How Allegro Implemented Brand Journalism Into Their PR Strategy
Prowly ∙ 24 Aug 2016
"As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate" -
PR Client Management ∙ 6 min read
Customer Story: Naturalbox Raises Capital With Prowly
Prowly ∙ 15 Jun 2016
We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.
