PR Strategy & Planning ∙ 10 min read
8 Most Impactful PR & Marketing Campaigns During The Pandemic
Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
Corporate Social Responsibility ∙ 6 min read
6 Key Steps In Managing Corporate Social Responsibility
Ashley Halsey ∙ 30 Jun 2021
Corporate social responsibility (CSR) is the concept that corporations should be aware of the environmental and social impact of their work and that they should do something to mitigate it. Essentially, CSR results in charitable donations, investments, and initiatives that help raise up communities, reduce carbon emissions, and generally attempt to make the world a […]
Reputation Management ∙ 5 min read
How Can Brands Earn Trust in the Fake News Era?
Iliyana Stareva ∙ 29 Jun 2021
We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.
PR Strategy & Planning ∙ 6 min read
3 Tips for Creative Marketing That Beats Fake News
Pratik Dholakiya ∙ 29 Jun 2021
As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.
PR Strategy & Planning ∙ 2 min read
How Prowly Can Help Communicate Your CSR Activities
Prowly ∙ 15 Jun 2021
CSR activities are an important part of your brand identity. Even when they’re not the specific focus of media attention, they form part of your backstory when you get exposure or interest for other reasons. But when journalists are trying to learn more about you today, how can you be sure that they have access […]
Industry-Specific PR ∙ 4 min read
Communications Offers the NHS Its Greatest Lifeline
Tomasz Dominiak ∙ 12 Jun 2021
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public.
PR Strategy & Planning ∙ 8 min read
How PR Helps To Close Enterprise Deals
Alexander Storozhuk ∙ 30 Mar 2021
I believe that good PR can be a real sales booster, and PR efforts targeted specifically at your enterprise clients can help your sales staff reach completely different figures in their sales quotas.
Industry-Specific PR ∙ 3 min read
Marketing and Brand Communication Strategies in Esports [E-book]
Magdalena Wosinska ∙ 20 Mar 2021
In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group.
PR Strategy & Planning ∙ 5 min read
Should Newsjacking Be a Part of a Communication Strategy?
Olivier Cimelière ∙ 25 Jan 2021
Jumping on a news item to send a lighthearted message to one’s consumers is nothing new in itself. Brands have made fun of people in the news for years.
PR Strategy & Planning ∙ 2 min read
Santa Claus Is Coming to Town. Top 5 Christmas Campaigns
Grzegorz Miecznikowski ∙ 24 Dec 2018
Christmas is a special time when brands try to compete not only with their market rivals but also with the Santa, spreading the Christmas spirit on social media, radio, television and newspapers. I’ve chosen 5 campaigns that are the best for me. Warning: you can be moved by them, so better prepare some tissues.
PR Crisis Management ∙ 14 min read
Better Safe Than Sorry: Your Crisis Communication Plan From A to Z
Mikko Koskinen ∙ 20 Jun 2018
It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.
PR Strategy & Planning ∙ 4 min read
Automatyzacja i personalizacja w PR
Łukasz Głombicki & Weronika Wyrzykowska ∙ 19 Apr 2018
W PR najważniejsze są relacje. Relacje z ludźmi, znajomość odbiorców, dostosowanie do nich swoich treści. Dziś wszystkie działania komunikacyjne wyglądają zupełnie inaczej, niż jeszcze kilka lat temu, więc i narzędzia, których PR-owcy powinni używać są inne.
