Better Safe Than Sorry: Your Crisis Communication Plan From A to Z

Crisis management is hardly exclusive to big business. Small firms—especially in the age of the ubiquitous internet—are also able to make use of this knowledge.

The first rule to dealing with any crisis reads that “prevention is better than cure.” A disaster (even a small-scale one) can cost the company a lot—from lost sales and compensation to the time of those who are handling the crisis and finally to the “unmeasurable” damage to the reputation. It is therefore better to have the procedures to prevent a crisis in place than to cope with it later.

You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.

Don’t wait too long and draw up a crisis communications plan now!

Get your e-book here:



Learn everything you need to prepare for a crisis:

  • Why you need to have a crisis communication plan in place
  • Steps in a crisis communication plan
  • How to apologize if your brand messes up
  • Crisis communications planning tips from the pros

About Michelle:

Michelle Garrett

PR consultant and writer. You’ll find Michelle at the intersection of PR, content marketing, and social media. As a public relations consultant, content creator, blogger, speaker and award-winning writer, Michelle’s articles and advice have been featured in Entrepreneur, Forbes, Muck Rack, Ragan’s PR Daily, Meltwater, Spin Sucks, CIO, Upwork, Freelancers Union, SheKnows, CommProBiz, and others.

She was named a Top 100 PR Influencer by Onalytica and was recently named to the advisory council of National Organization American Women in Public Relations (Women in PR USATM) Women in PR USA.

About Prowly:

Prowly is a PR application for agencies, communication departments, and freelancers. It allows to easily create online press centers with press releases, articles, or blog posts and facilitates the distribution of press materials to the media and measuring the results. Several hundred professionals in Poland, Europe, and the US are already using Prowly, including PR representatives of such brands as Vimeo, Grupa Pracuj, Techland, Deloitte Digital, IKEA, Spotify, National Geographic, and Allegro. Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (King, Spotify, BlaBlaCar, Deezer), supporting the European Commission in the Digital Single Market (DSM) project.

Check out our previous publications and manage your communication efforts consciously:

Press Release Guide

Public Relations for beginners