Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire office.
PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.
As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.
How much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with.
Nowadays, starting and developing an online business is no trivial task. For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind.
Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’
Social media matters for your startup’s growth. With seven-in-ten Americans using social media for engagement and news content, businesses can’t afford to ignore such a powerful form of marketing. Without the right marketing strategy, the majority of your potential customers won’t know that your company even exists.