Twitter seems to be the best thing that has happened to PR pros since Alexander Graham Bell’s telephone invention. It creates tons of possibilities for every professional taking care of media relations to get in touch with journalists. How to use Twitter in contacts with journalists effectively?

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We live in the around-the-clock communication cycle, so marketing content form different channels is delivered to us every few seconds – whether it’s by a contact with standard forms of advertisement, materials in traditional media or by social media. How can we stand out from the crowd and create the effective strategy of our content’s