Press Release Writing and Content Creation ∙ 14 min read
Press Release Format and Structure (w/ Tips and Examples)
Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
PR Measurement & Analytics ∙ 18 min read
How to Conduct a Brand Audit — the 2025 Guide
Mile Zivkovic ∙ 21 Feb 2025
A brand audit is a health check for your brand: a way to determine how people perceive you and where you stand against your competitors. You can use a brand audit to benchmark your brand's performance, determine your brand equity and main brand elements, and in general, find out what people think of you. This […]
PR Strategy & Planning ∙ 10 min read
Digital Presence Management: The Ultimate Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies […]
PR Strategy & Planning ∙ 13 min read
How to Write a Communication Plan: Step-by-Step Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Communication isn’t just important—it’s everything. Whether it’s with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapon—a strategic blueprint that maps out exactly how your organization delivers […]
PR Tools & Software ∙ 25 min read
25+ Best Press Release Distribution Services to Use in 2025
Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Book Press Release (Example and Template)
Gina Nowicki ∙ 20 Feb 2025
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.
PR Tools & Software ∙ 23 min read
Best Press Release Websites in 2025: Top 20 Free and Paid
Natalia Koltunova ∙ 19 Feb 2025
If you're seeking guidance on top paid and free press release sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of the best PR websites, highlighting the best platforms to send your press release for free alongside with their costs and key features. Plus, we’ll explore more affordable and effective alternatives […]
PR Strategy & Planning ∙ 12 min read
What is a PR Campaign? How-to Guide with Examples (2025)
Mile Zivkovic ∙ 18 Feb 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like... These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and […]
Reputation Management ∙ 11 min read
How to Choose the Best Reputation Management Software? (+ Examples)
Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Awareness (a Guide + Tool List)
Dominika Kuras ∙ 13 Feb 2025
What do people really think when they hear your brand’s name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all? It’s time to find out—measure your brand awareness and see where you really stand. In this […]
PR Strategy & Planning ∙ 21 min read
How to Get Media Coverage for Your Business in 2025 (w/ Expert Tips)
Berenika Teter ∙ 4 Feb 2025
Getting media coverage isn’t just about seeing your name in print — it’s one of the most effective ways to build brand awareness, boost credibility, and drive sales. The challenge? Catching a journalist’s attention in the first place. Top-tier publishers often receive between 50 and 500 pitches every week, which means your message has a […]
PR Strategy & Planning ∙ 11 min read
How to do Brand Research in 2025? A Guide with Real-Life Examples
Kamila Hanson ∙ 3 Feb 2025
Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. Chances are, something was off. And oftentimes, it's the lack of an effective brand research strategy. In this article, you'll find […]
