PR Tools & Software ∙ 7 min read
Prezly Pricing in 2025: How Much Does Prezly Cost?
Mile Zivkovic ∙ 21 May 2024
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we'll help you discover everything about […]
PR Strategy & Planning ∙ 8 min read
How to Use PR Tools to Solve Any PR Challenge
Gina Nowicki ∙ 21 May 2024
Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]
Media Monitoring ∙ 14 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 20 May 2024
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what are they saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]
PR Tools & Software ∙ 12 min read
Top 5 Meltwater Alternatives in 2025
Zuzanna Dora ∙ 17 May 2024
The PR software market offers a wide range of options, and it can be difficult to choose the best one for you. This article aims to help you make the right choice by comparing the best Meltwater alternatives. Who is the competition for Meltwater? We'll cover these top 5 options. If you're worried about cost, […]
PR Outreach & Media Relations ∙ 12 min read
Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)
Dominika Kuras ∙ 17 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
Reputation Management ∙ 11 min read
Reputation PR: Effective Strategies & Management Tips (w/ Examples)
Zuzanna Dora ∙ 17 May 2024
A positive reputation in public relations isn't merely an advantage; it's a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […]
PR Tools & Software ∙ 16 min read
20 Best Outreach Tools for PR, Sales and Marketing - a 2025 List (w/ Features & Pricing)
Mile Zivkovic ∙ 16 May 2024
Did you know that 88% of people check their email multiple times per day? And despite that, you're still not getting in touch with the right people. The problem may lie in the kinds of tools you're (not) using and today we're going to help you with just that. Here are some tools that will […]
PR Strategy & Planning ∙ 22 min read
The Ultimate PR Calendar for 2025: Special Days, Holidays & Events
Dominika Kuras ∙ 16 May 2024
Forget the generic press releases and social media blasts of yesteryear. This year, it's your time to shine and create catchy content for Special Days you want to celebrate - based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […]
Media Database ∙ 6 min read
UK Media Database Comparison – Pricing & Features [2025Update]
Bart Donda ∙ 15 May 2024
A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets.
PR Outreach & Media Relations ∙ 13 min read
How to Build a Killer Media List: Best Tools & Examples for 2025
Bart Donda ∙ 15 May 2024
Find out how to build a powerful media list for media outreach and getting press coverage. Inside you'll find useful tools & real-life examples.
PR Outreach & Media Relations ∙ 11 min read
Story Angle Ideas: How to Find the Right Angle for Your Pitch
Kristen Skladd ∙ 15 May 2024
What makes a great story? Is it how well it's told or how real the characters feel? Both are important, but something else could make it satisfying, like finding answers to questions you didn't know you had. A compelling story should ideally lead you somewhere, teach you something meaningful, and satisfy your curiosity. That's entirely […]
PR Tools & Software ∙ 12 min read
Best News Monitoring Tools for 2025: Feature & Pricing Guide
Kamila Hanson ∙ 13 May 2024
Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […]
