PR Outreach & Media Relations ∙ 11 min read
What To Do When A Journalist Goes Quiet: Media Pitching Best Practices
Adrian Salamunovic ∙ 13 May 2024
Captain Jean-Luc Picard famously said "It is possible to commit no mistakes and still lose. That is not a weakness; that is life." It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there. You’ve done your research, you sent […]
Press Release Writing and Content Creation ∙ 6 min read
How to Turn a “Boring” Press Release Into a News Story
Jessica Pardoe ∙ 13 May 2024
The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]
PR Strategy & Planning ∙ 19 min read
How to Get Media Coverage for Your Business in 2023 (w/ Expert Tips)
Berenika Teter ∙ 13 May 2024
There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first. Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]
Magazine, PR Industry ∙ 12 min read
Why Micro-Influencers Should Be Part of Your Marketing Mix
Aleksandra Dyl ∙ 13 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write an Acquisition Press Release (Example & Template)
Gina Nowicki ∙ 13 May 2024
A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus - you’ll […]
PR Tools & Software ∙ 7 min read
Muck Rack vs. Cision vs. Prowly: 2024 Feature & Pricing Comparison
Bart Donda ∙ 10 May 2024
We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature & pricing comparison.
Industry-Specific PR ∙ 13 min read
Music PR: How to Get Publicity for Your Music
Berenika Teter ∙ 9 May 2024
With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar? Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]
Media Database ∙ 4 min read
Australian Media Database Comparison – Pricing & Features
Bart Donda ∙ 8 May 2024
Editor's note: This is a follow-up of How to Choose the Best Media Database for PR. This guide contains a comparison of the most popular media databases that contain Australian media contacts, including region-specific databases as well as global ones, such as Prowly. Regardless of if you're located in Australia or abroad, these providers will […]
AI in Public Relations ∙ 12 min read
Top 22 AI Journalists and Reporters - The 2024 List
Dominika Kuras ∙ 7 May 2024
Isn't the year 2024 the year of artificial intelligence? Sure it is. In a time when technology plays a pivotal role in shaping our world, AI journalists are leading the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities, and we're here to assist the big names. […]
Online Newsroom ∙ 6 min read
9 Outstanding Online Newsroom Examples to Get You Inspired 🤩
Berenika Teter ∙ 6 May 2024
Brands use now a ton of relevant channels to communicate with their audience and a hyper-interactive environment in which we operate. All these channels are where the brand story is created for the market, the media, and the consumer. The role of a brand newsroom is to bring all these channels together, creating a heartbeat for brand communication.
Media Monitoring ∙ 11 min read
The Best Media Monitoring Tools for PR Professionals in 2024
Gina Nowicki ∙ 3 May 2024
The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Outreach & Media Relations ∙ 17 min read
How to Start Building Relationships with Influencers from Scratch
Alexandra Tachalova ∙ 26 Apr 2024
It may seem obvious to many of you, but surprisingly, I’ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers’ audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust […]
