PR Strategy & Planning ∙ 5 min read
What Makes the News? Two Sets of News Values Compared
Jo Detavernier ∙ 31 Aug 2023
It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really?
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Jennifer Sanchis, Account Director at CARMA
Prowly ∙ 31 Aug 2023
Prowly #PRChat is the quick read where industry pros share their take on the issues of the day and sometimes the trends we’ll hear about tomorrow. This time we welcome Jennifer Sanchis, Account Director at CARMA, provider of global PR analysis solutions. She’s an expert on the role and significance of digital media intelligence and […]
PR Strategy & Planning ∙ 12 min read
How to Stop Spam Backlinks from Ruining Your Google Reputation
Anastasia Ryan ∙ 4 Aug 2023
We’re inclined to think that each new backlink is a good one. Sadly, that’s not the case. This is why I want to talk about bad backlinks, how they can hurt your rankings, and what can you do to stop them from doing so.
PR Outreach & Media Relations ∙ 5 min read
Why Use PR Outreach Software (w/ Best Tools To Choose From)
Prowly ∙ 4 Aug 2023
When it comes to sharing your clients’ news, every PR professional knows the importance of the pitching process. However, ensuring you are contacting journalists in the most effective way can be challenging. Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. If you're on the lookout for […]
PR Strategy & Planning ∙ 4 min read
The Best Time & Day to Send a Press Release [2023 Update]
Rafal Salak ∙ 29 Jul 2023
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over...
PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How To Improve Sender Reputation and Email Deliverability
Prowly ∙ 29 Jul 2023
Email continues to play an important role in public relations. For effective pitching, sender reputation is key to the success of any campaign.
PR Outreach & Media Relations ∙ 4 min read
Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That)
Prowly ∙ 28 Jul 2023
There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]
AI in Public Relations ∙ 8 min read
AI Insights from The State of PR Technology 2023 Report
Nicholas Berryman ∙ 19 Jul 2023
The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Jennifer Berson, Founder of Jeneration PR
Prowly ∙ 21 Apr 2023
We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! Being in the same room as Jennifer Berson, founder of Jeneration PR & Jeneration Academy, would definitely be a great chance to become an even […]
PR Client Management ∙ 8 min read
What Questions Should You Ask Your New PR Clients?
Gina Nowicki ∙ 21 Apr 2023
You’re ready to get started on strategizing, writing about, and pitching your new client, but there are still things you need to establish before you begin. For example, there are some public relations questions to ask the client during the onboarding that will both inform your next steps and demonstrate your expertise in working collaboratively […]
Interviews & Webinars ∙ 7 min read
11 PR podcasts to listen to [2023 Update]
Prowly ∙ 10 Mar 2023
Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […]
PR Outreach & Media Relations ∙ 9 min read
7 Ways to Ruin Your PR Relationship with a Journalist
Gina Nowicki ∙ 15 Feb 2023
Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […]
