PR Outreach & Media Relations ∙ 4 min read
Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That)
Prowly ∙ 28 Jul 2023
There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]
AI in Public Relations ∙ 8 min read
AI Insights from The State of PR Technology 2023 Report
Nicholas Berryman ∙ 19 Jul 2023
The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Jennifer Berson, Founder of Jeneration PR
Prowly ∙ 21 Apr 2023
We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! Being in the same room as Jennifer Berson, founder of Jeneration PR & Jeneration Academy, would definitely be a great chance to become an even […]
PR Client Management ∙ 8 min read
What Questions Should You Ask Your New PR Clients?
Gina Nowicki ∙ 21 Apr 2023
You’re ready to get started on strategizing, writing about, and pitching your new client, but there are still things you need to establish before you begin. For example, there are some public relations questions to ask the client during the onboarding that will both inform your next steps and demonstrate your expertise in working collaboratively […]
Interviews & Webinars ∙ 7 min read
11 PR podcasts to listen to [2023 Update]
Prowly ∙ 10 Mar 2023
Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […]
PR Outreach & Media Relations ∙ 9 min read
7 Ways to Ruin Your PR Relationship with a Journalist
Gina Nowicki ∙ 15 Feb 2023
Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […]
Media Lists & Journalists ∙ 4 min read
Top Film Journalists to Cover Your Story - The 2023 List
Prowly ∙ 20 Dec 2022
The film industry is one of the most challenging to secure coverage in. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists. However, building a list of film journalists can be a complex and time-consuming task. In the fast-paced film industry, keeping track […]
Media Lists & Journalists ∙ 4 min read
Top Lifestyle Journalists to Cover Your Story - The 2023 List
Prowly ∙ 20 Dec 2022
Every PR professional knows the importance of having the best contacts when it comes to securing coverage. Building the right media list is essential, and this is particularly true if you are looking to contact the best lifestyle journalists. Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […]
Media Lists & Journalists ∙ 5 min read
Top Automotive Journalists - The 2023 List
Prowly ∙ 20 Dec 2022
When it comes to sharing your vehicle news, finding the right automotive journalists is crucial to helping you secure the maximum amount of coverage possible. The automotive world is a specialist subject, so ensuring you are sharing your news with the right people will help to guarantee that you are reaching the trendsetters and maximizing […]
Media Lists & Journalists ∙ 4 min read
Top Media Journalists to Cover Your Story - The 2023 List
Prowly ∙ 20 Dec 2022
No matter how big your news story might be, every PR professional knows that it will not get the coverage it deserves without the right media journalists. Pitching a story to relevant reporters is often the key ingredient that decides the success, or failure, of a campaign. When it comes to maximizing PR coverage, having […]
Media Lists & Journalists ∙ 5 min read
Top Travel Journalists to Cover Your Story – The 2023 List
Prowly ∙ 20 Dec 2022
As our world is getting smaller with globalization, travel journalism is an essential medium of information. Travel journalists offer us stories and insights that go beyond reviews of hotels, restaurants, or museums. They give us a glimpse of the wonders across the globe and inspire us. While travel journalists are often labeled as being 'frivolous', people […]
Media Lists & Journalists ∙ 5 min read
Top Gaming Journalists in the US - The 2023 List
Prowly ∙ 20 Dec 2022
To effectively reach your target audience with your esports story, it is critical for you to find the right gaming journalists. If you connect with journalists who address a wide variety of topics, it is less likely that your target audience will be reached by their media coverage. On the other hand, by tapping into […]
