PR Outreach & Media Relations ∙ 8 min read
When, Where & How to Buy Media Lists for PR?
Berenika Teter ∙ 16 Nov 2023
Having well-organized media lists with quality contacts is the first step in developing relationships with the press and, ultimately, getting coverage. But how can you start building these relationships if you don’t have any relevant media contacts yet? Buying media lists for your PR efforts might suddenly seem like a good option. The truth is: […]
PR Strategy & Planning ∙ 20 min read
Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book
Marcelo Beilin ∙ 14 Nov 2023
Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. If you don’t have deep pockets to brute-force your way in, that is. And even then, unless you have an exceptionally well-written and compelling […]
PR Strategy & Planning ∙ 9 min read
Marketing & PR for Fitness Professionals: Case study
Jessica Armstrong ∙ 14 Nov 2023
A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]
PR Outreach & Media Relations ∙ 14 min read
Following up on Your Media Pitch – How to Do It Right
Prowly ∙ 11 Nov 2023
Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.
PR Outreach & Media Relations ∙ 14 min read
How to Choose the Best Press Release Distribution Service
Bart Donda ∙ 11 Nov 2023
Press release distribution services are tools that allow you to send press releases to a large, targeted audiences. Find out how to choose the best one.
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Katerina Antonova, Founder and CEO at Aeris PR Agency
Aleksandra Dyl ∙ 9 Nov 2023
The best way to start the day is to hear good news, and luckily we have some for you! #PRChats are back, meaning you can take five whenever you are — at work, on the bus, or at home, and take a moment to read a short exchange between Prowly’s team and our new guest […]
AI in Public Relations ∙ 12 min read
AI Press Release Generator: How to Use It for the Best Results
Kamila Hanson ∙ 9 Nov 2023
Find out how to maximize AI technology's potential in the ever-evolving public relations landscape. Having a new tool in your stack is great, but do you know which features to prioritize and where to focus? Let's dive deeper into how to use AI to write press releases effectively. Read on to discover: What is an […]
PR Client Management ∙ 10 min read
Grow Your PR Agency: How to Get More PR Clients in the New Year
Simki Dutta ∙ 9 Nov 2023
Ask any agency what their biggest challenge is, and they’ll tell you it’s finding new clients. As we enter the New Year, you may have this front of mind in your 2023 business planning. Some agencies hope they can launch a revolutionary PR campaign and be “discovered” by their dream clients, but that’s far from […]
PR Industry News & Trends ∙ 7 min read
Top PR Agencies in London - The 2025 List
Prowly ∙ 9 Nov 2023
A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively. As a world capital of finance, media, advertising, culture, and just about anything else you can think of, London […]
PR Client Management ∙ 13 min read
Starting Your Own PR Agency: How to Start a Public Relations Company
Alison Guthrie ∙ 9 Nov 2023
Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]
PR Strategy & Planning ∙ 14 min read
Hiring a PR Agency vs In-House Public Relations: Pros & Cons
Prowly ∙ 9 Nov 2023
Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]
PR Strategy & Planning ∙ 6 min read
11 Must-Have PR Skills & Traits For PR Professionals
Prowly ∙ 1 Nov 2023
PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills.
