PR Strategy & Planning ∙ 11 min read
Where Link Building and PR Collide
Amit Raj ∙ 11 Dec 2023
We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there (such as my own agency, The Links Guy). But […]
PR Tools & Software ∙ 2 min read
#PRtalk: Tool Vendors on Automation, Tools and Workflow
Prowly ∙ 11 Dec 2023
Prowly, AirPR Analyst, Lissted, MyNewsdesk, Traackr, Iris, Lissted or Coveragebook.com - if you have any questions about these tools, you can't miss it.
PR Outreach & Media Relations ∙ 12 min read
Cold Pitching: Try These 8 Digital PR Outreach Tips
Alex Birkett ∙ 11 Dec 2023
About to pitch the media? Unless you’ve already got a massive audience, that’s going to involve some cold outreach. In fact, there’s hardly a human out there working in PR and marketing that wouldn’t benefit from improving their cold email skills. It’s a powerful lever to boost any digital channel you’re invested in. I’ve done […]
PR Strategy & Planning ∙ 8 min read
Business Not As Usual. Public Relations in the Digital Economy
Angu Ransom ∙ 11 Dec 2023
The digital economy has also transformed the public relations industry, both in Europe and across the globe.
PR Industry News & Trends ∙ 7 min read
Traditional vs Digital PR: An Unwanted Romance?
Karolina Kroliczek ∙ 11 Dec 2023
How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]
PR Measurement & Analytics ∙ 7 min read
Pica Pole or Digital Analytics? ROI and the Art of PR
Dick Grove ∙ 11 Dec 2023
As PR professionals, we live and function in very uncertain times - politically, socially, and economically. Collectively, we are anxious as we round the bend into 2021. Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]
PR Client Management ∙ 5 min read
#PRpeople: Creating Stellar Content Will Take Your Client To The Next Level
Kristen Tischhauser ∙ 11 Dec 2023
Kristen Tischhauser, Co-founder & Managing Partner oftalkTECH, about major trends to follow in 2016: “I believe owned media creation and distribution strategy should be part of your PR plan this year. Creating stellar content and posting it in places like...”
PR Strategy & Planning ∙ 7 min read
#PRpeople: Corporate PR, When Done Well, Can Help Solve Many Business Issues
Paul Wilke ∙ 11 Dec 2023
Reporters and PR professionals share a passion for telling stories. As a journalist, I highly valued the relationships I had with good PR people. I knew that if I needed a good story, there were a few folks I could call out of the blue and say, “What do you have for me?”
PR Measurement & Analytics ∙ 9 min read
6 Things You Should Know About PR Attribution
Lucas Sommer ∙ 11 Dec 2023
Most communications practitioners understand public relations' value when gaining exposure for a brand, product, event, or milestone. Because PR and marketing work hand-in-hand in most organizations, it's necessary to ensure one can track how successful marketing and communications efforts really are. The real question is whether PR can be tracked with attribution the same way […]
Industry-Specific PR ∙ 7 min read
Political PR: Strategies and Tools for Political & Election Campaigns
Prowly ∙ 11 Dec 2023
Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and managing your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]
PR Strategy & Planning ∙ 6 min read
Public Relations and Advertising: Life with or without borders?
Karolina Kroliczek ∙ 11 Dec 2023
As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine's advertising team when their […]
Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 11 Dec 2023
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
