PR Strategy & Planning ∙ 7 min read
Digital PR in 2021: How to Incorporate SEO & Content Marketing into Your PR Strategy
Tracy Vides ∙ 15 Dec 2023
For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it.
PR Strategy & Planning ∙ 8 min read
How to Plan a Promotional Event in the Age of Physical Distancing
SMC Communications ∙ 15 Dec 2023
As companies around the world continue to feel the impacts of the COVID-19 pandemic, adapting your business model is key to long-term success and survival. As a PR agency that hosts regular in-person meetings, launch parties, and media events on behalf of our restaurant clients, we’ve been working hard to adjust to our temporary new […]
Interviews & Webinars ∙ 4 min read
Prowly #PRChat with Ali Sheik, Director of PR at Reachology
Prowly ∙ 15 Dec 2023
If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]
PR Industry News & Trends ∙ 7 min read
5 Upcoming Customer Behavior Trends for PR Professionals
Pratik Dholakiya ∙ 15 Dec 2023
As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself? For one, companies need a robust communication strategy that acknowledges these changing trends. This will help them earn the trust and […]
PR Strategy & Planning ∙ 10 min read
PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
PR Client Management ∙ 7 min read
Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients
Simki Dutta ∙ 13 Dec 2023
PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, it's incredibly challenging to prioritize "unpaid" work over paid work. However, it's imperative to keep marketing […]
Media Lists & Journalists ∙ 5 min read
Top Finance Journalists to Cover Your Story - The 2023 List
Prowly ∙ 13 Dec 2023
Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year on year. A large percentage of this amount goes to media coverage that includes finding and working with top finance journalists and reporters. Whether you run a big financial organization or do financial PR, you will need a solid finance press […]
PR Tools & Software ∙ 8 min read
CoverageBook vs Releasd vs Prowly – Pricing & Feature Comparison
Bart Donda ∙ 12 Dec 2023
With all the different PR reporting tools available, choosing the right one isn't easy. We've already created a guide on choosing the best PR reporting tool for your needs, but in this post, we focused solely on comparing the top 3 reporting tools on the market: CoverageBook vs Releasd vs Prowly. Read on to find […]
PR Strategy & Planning ∙ 3 min read
What Is Inbound PR and Why Is It Worth Your Communication Efforts?
Edyta Kowal ∙ 11 Dec 2023
What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.
PR Industry News & Trends ∙ 9 min read
PR Internships: How to Create Win-Win PR Intern Opportunities
Gina Nowicki ∙ 11 Dec 2023
Close your eyes and think back on your days as an intern. If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), and standing ready to be delegated at a moment’s notice to run mail, stuff envelopes, and create […]
PR Tools & Software ∙ 10 min read
Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2023
Prowly ∙ 11 Dec 2023
You know that old line about having “the right tool for the job”, right? Well, it doesn’t just apply to fixing a leaky faucet or DIY projects. PR pros also have their favorite go-to tools for helping with various aspects of their jobs. This “PR tech stack” helps them to optimize the way they work […]
PR Strategy & Planning ∙ 8 min read
6 Killer Ways to Amplify Content Marketing Results With Solid PR
Abhishek Talreja ∙ 11 Dec 2023
There's a sea of content all over the internet. According to Worldometer, over 4.75 million blog posts are being published in a single day, every day. As a content marketer, you're not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […]
