If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.
Now, I’m sure there are many more who deserve to be on this list, so please leave a comment with your favorites. Here are 35 accounts I recommend PR professionals to follow (in no particular order):
1. Ellen Gomes, Content Marketing Manager at Marketo @egomes1019
Ellen is the Content Marketing Manager at Marketo. She leads their content marketing strategy and the Marketo Blog. She’s a news junkie and loves to stay up-to-date on the latest marketing trends and connect with new people over social media. Has experience working in public relations, social media and content creation for technology companies and startups.
Check her last blog post: “How to Create a Lean, Mean Content Creation Machine”:
2. Joe Pulizzi, Founder at Content Marketing Institute @JoePulizzi
The entrepreneur, speaker, author & podcaster. He’s also the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014.
His third book, “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less” was named one of “Five Must-Read Business Books of the Year” by Fortune magazine. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn influencer. You can also hear him on his podcasts, “This Old Marketing” and “Content Inc.”My favorite quote from his book: “There was a time when paid media was the best and the most effective way to sell our products and services, but not anymore.”
My favorite quote from his book: “There was a time when paid media was the best and the most effective way to sell our products and services, but not anymore.”
3. Loretta Ahmed, CEO for Grayling across the Middle East, Africa & Turkey @LorettaAhmed
Loretta Ahmed is the CEO of Middle East, Turkey & Africa for Grayling, a leading global communications network which provides data-driven strategies for Digital Marketing, Public Relations, Government Affairs and Investor Relations for clients in 26 countries worldwide across Europe, North America, the Middle East and Asia. She is a public relations, brand reputation, and crisis communications expert with over 20 years’ experience guiding clients through transformational times.
4. Christine Barney, CEO of rbb, PR Agency of the Year @cmbarney
Champion of Breakout Brands and the author of the Breakout Brand strategy. She is accredited by the Public Relations Society of America (PRSA) and oversees the strategic development of all client programs with an eye toward ensuring that meaningful results are measured and achieved.
5. Beth Balsam H+K US CEO @bbalsam
Beth is the award-winning strategic communications leader and has nearly three decades of experience in consumer branding, lifestyle marketing, issues management and corporate social responsibility, as well as a reputation for being an excellent counselor, team-builder, and connector.
Listen to the short interview with her, conducted by Holmes Report editor Aarti Shah, about her vision for H+K’s US revival, the agency’s groundbreaking parental leave policy and why female empowerment has become such a popular marketing theme.
6. Seth Arenstein, @skarenstein
“Editor/writer/story & data hoarder/chief cook/bottle washer/psychotic in training/millennial wannabe@PRNews since late-Aug ’15. Tweets mine, re-tweets theirs.” – this is what Seth writes about himself on Twitter. He is a senior editorial advisor for PR News, contributing to both the weekly publication and the guidebooks and has more than two decades in journalism, covering fields as diverse as foreign affairs, defense, medicine, and television.
Grab one of his most shareable chats about How Walmart Made the Transition to Brand Storytelling or his last blog post with 3 Tips to Get the Most Out of Facebook Analytics.
7. Sabine Raabe, Principal Biscuit PR, @BiscuitByte
Why should you follow her? She is a brand strategist, a public relations specialist and – like she likes to underline – she “has opinions.” But the real reason why I follow her is that she retweets many cool campaigns, posts about PR&advert trends and thanks to her you can be sure to stay on top of what is happening now in the industry.
My favorite quote: “You cannot control perception. You can, however, influence it if you know how to build, launch and manage your brand architecture. Every brand touch-point is an opportunity to influence perception and to build your reputation. At the core, your brand is rooted in who you are and how you care about others. It’s not just about you. It’s not just about pretty colors or a logo you pay a marketing or branding agency lots of money to design. Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. You are either earning trust, building through leadership, or you are not!”
8. Iliyana Stareva, Principal I Channel Consultant at @HubSpot, @IliyanaStareva
Blogger & writer on inbound PR, social media, storytelling & sustainability. Her motto: “Always be learning!” She invented the new concept of Inbound PR. Before joining HubSpot, she had gathered years of experience in PR and digital consultancies in Germany and the UK, working for some of the largest FMCG brands in the world and developing deep expertise in social media marketing and blogger relations.
She wrote already three books: “Social Media and the Rebirth of PR”, “Social Media – Key for Sustainability Communications” and “Inbound PR”. Iliyana’s Blog was awarded Silver Winner in the Category Marketing and Communications in Blog Awards Ireland 2017. Don’t Believe in Inbound PR? This Post Will Change Your Mind was the first post she ever wrote about Inbound PR. That was in July 2015. Now she is unquestioned authority in this discipline.
9. Adam Przeździęk, trendwatcher, @AdamPrzezdziek
The author of mediafeed.pl blog – one of the most influential blogs in Poland about trends, marketing & technology. He deals with marketing communication based on interactive media and technologies. Observes, analyzes, and presents new trends or social phenomena affecting our lives and determining the changes in the various market sectors. Best piece? Check this.
10. Kate Finley, Millennial CEO at @thinkbellecom, @kateupdates
Kate is a young entrepreneur, blogger, speaker and award-winning public relations influencer. Check out her article on writing a newsworthy press relase:
11. Bulldog Reporter: PR news, views, and resources, @BulldogReporter
Founded in 1979, the Bulldog Reporter has been a mainstay for good industry information, agency news, and stories that affect public relations professionals. It serves PR professionals by delivering industry opinion and analysis, offering great webinars and whitepapers. The #BulldogAwards also recognize excellence in PR and communications. Did you submit? Campaign entries for the 2016 Bulldog Digital/Social PR Awards should be for work completed between June 2015 – August 2016.
Game of PR: What “Game of Thrones” Can Teach You About Public Relations
12. Christopher Bond @cdbond
Professor of #PR, Crisis & Health Communication, author of the upcoming book “Hashtag: How one symbol revolutionized social media.”
— Dr. Christopher Bond (@cdbond) June 28, 2016
13. Dorothy Crenshaw, CrenshawComm.com PR agency CEO, @dorocren
Word nerd & book buff, an industry influencer. Dorothy speaks frequently on brand-building, marketing to women, and workplace topics. She serves on the board of New York Women in Communications, Inc. and Cancer Care and was named one of the industry’s 100 Most Powerful Women by PR Week. On her Twitter account you will find lots of insights in PR, marketing, tech, media, politics & pop culture.
— dorothy crenshaw (@dorocren) July 21, 2016
14. Matthew Quint, Principal at Quint PR, @quintpr
Technology PR pro and content developer with emphasis on mobility, digital media, data, and communication networks of all kinds. Matthew has been involved with Silicon Valley companies for 25 years, working in marketing and product management, marketing communications, and public relations. From this experience, he has developed technical and marketing knowledge in several areas, including optical networking, data communications, semiconductor fabrication, wireless communications, mobile computing, digital video, and graphics. All of this stuff you will find on his Twitter.
— Jasmine Sandler (@Jasmine_Sandler) July 10, 2016
15. Ron Culp, @Culpwrit
Corporate/agency PR veteran. Consults and blogs on careers in public relations – from the beginner to a true leader. A former newspaper reporter, press secretary, a member of the executive committee and Senior Vice President of Public Relations and Government Affairs. FB page and blog.
— Ron Culp (@Culpwrit) July 8, 2016
16. Aly Saxe, Founder and CEO of @IrisPRSoftware, @Aly_Saxe
Aly is the founder and CEO of Iris PR Software, a software solution for agencies and in-house PR teams. She founded Ubiquity Public Relations, an agency representing high-growth B2B tech startups, in 2007.
Tip from Ally: “if you’re working with an agency that holds the keys to your PR kingdom and all of your PR data, you’ll want to take measures to ensure your PR program can survive when turnover happens.”
17. Susan Lindner, @susanlindnerEM
Emerging Media CEO & speaker on disruptive PR, branding, social and marketing for technology, startups, and innovative Fortune 500 CEO’s. Makes pies. Loves pies. But you won’t find any recipe on her Twitter ;) Just rules for successful PR :) And no wonder – she is the winner of 3 Golden Bridge Awards, SmartCEO Magazine’s Brava Award for Top Women CEO’s in NY, PR News’ Digital PR Awards, American Business Awards Mentor of the Year and Best in PR’s Mobile & Wireless.
Here are the notes (by Karola Morawska) from the talk “Storytelling for Innovators and Disruptors” by Lindner, presented at InfoShare 2016.
Best quote: “Unfortunately, communication takes a completely wrong turn for some companies as they disguise fear in the message they send. »If you don’t pick us, something might happen to your …«
This kind of narrative works at first, but after a while, people notice it’s not proving true. Fear disappears—together with your customers’ trust.”
18. Stephen Waddington, @wadds
Partner, Chief Engagement Officer at @KetchumPR. Visiting Professor at @UniofNewcastle. Past President at @CIPR_UK. #brandvandals & #PRstack author. What you can be sure of, is he understands how the media landscape works online and offline and champions best practice as a writer, conference speaker and award-winning blogger. He writes and posts a lot about PR tools and PR measurement.
Here is one of the most popular posts:
19. Sally Falkow, @sallyfalkow
Digital PR Strategist and an author of “SMART News: how to create branded content that gets found in search and shared on social media” book. Sally has been training and coaching PR and marketing professionals on the finer points of digital PR and social media for 15 years.
She has been blogging for 12 years – her blog covers digital PR trends and how technology is affecting PR and marketing.
20. Christine Perkett, Founder, speaker and CEO at @SeeDepthInc – #PR analytics software & @PerkettPR, @missusP
Named one of the “Top 100 Must-Follow Marketing Minds” in Forbes for 2014, has helped brands, individuals and institutions worldwide increase the value of their professional reputations via social media. As one of the first marketers on Twitter, where she has nearly 50k followers, she wrote about its value for businesses back in 2008, and was included that year in “Twitter Means Business” – one of the first books on the subject by Julio Ojeda-Zapata. She runs few blogs.
My favorite quote from her interview for Huffington Post: “PR, in particular, has traditionally been such a squishy metric – »We received 20 media stories this month, and we secured 5 speaking opportunities for the CEO, and we won two product awards!« Great – but what does all of that really mean to a business? Does it impact the bottom line at all? It’s been traditionally hard to prove that – and PR executives often spend too many otherwise-billable hours culling that information and analysis.”
21. Mark Ragan, CEO of Ragan Communications, @MarkRaganCEO
Publisher of @PRDaily, @RaganComms, @RaganHealth, writing mostly about HR communication. Mark was a political reporter for 15 years, so he’s used to asking questions. And he does that a lot. Here you can see and hear how he deals with the totally different situation when being asked about content marketing and journalism:
22. Deirdre Breakenridge, CEO of Pure Performance Communications, @dbreakenridge
Speaker, author of Social Media and Public Relations & PR 2.0, adjunct professor & co-founder of #PRStudChat. Lately very engaged in a discussion on How are Millennials finding work in 2016 & what kind of opportunities exist post-graduation and how do you uncover them.
— Deirdre Breakenridge (@dbreakenridge) July 20, 2016
She also runs a blog. Topics frequently discussed on this site include relationship building, measurement, content planning, social networking, blogging, microblogging, podcasting, streaming video, and how technology and communication are changing the way that businesses need to think in order to fully take advantage of community collaboration and 21st Century brand building.
23. Paul Roetzer, PR 20/20 (@pr2020) founder & CEO, @paulroetzer
He started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of Marketing Score and Marketing Agency Insider.
I like his point of view on business and marketing. Here one example from The Marketing Performance Blueprint:
“The future of your business and your marketing career depend on your ability to meet increasing ROI demands and continually adapt to new marketing tools, philosophies, and channels. But the rate of change in the marketing industry is accelerating, and the challenges for marketers seem to be multiplying.”
More available on this blog.
24. Elena Verlee, @ElenaVerlee
Technology PR Pro at Cross Border Communication. Award-winning PR blogger. Passionate communicator with two decades of brand building experience. She publishes on her blog site, PR In Your Pajamas. Main goal? “To give back to my community and help educate marketing peers, entrepreneurs, small businesses and non-profits to get heard, get known and get talked about so they can change the world.” What else should you know about her? Elena was twice named on the Forbes list as one of “20 Women for Entrepreneurs to Follow on Twitter” and “25 Most Influential Women Tweeting About Entrepreneurship”. In 2015 she was featured in Entrepreneur Magazine as a “PR guru” sharing her infographic on “How to Ace a Media Interview.”
Ready to click the „Follow” button?
25. Marc Cowlin, @mcowlin
Formerly PR, marketing and social media guy for @meltwater, @cafepress & @birkenstockusa. An Internet marketer with a track record of driving sales and buzz through PR, Social Media, Content and integrated marketing.
He got me with this confession: “After 15 years in PR, I’m a master of the workaround. From building media lists to reporting results I have found ways to deliver regardless of limitations. I’d guess many of you have a similar story. Over the years there have been numerous advancements to PR software technology; improvements that improve results, save time and eliminate workarounds.”
26. David Meerman Scott, Marketing speaker and bestselling author of The New Rules of Marketing and PR and the new book World Wide Rave @dmscott
David is one of those experts, who shares a lot of interesting case studies, ebooks, and know-how from events, in which he takes part. Trust me – there is an uncountable number of it. Following his Twitter, you will gain a better view on brand journalism, real-time marketing, marketing & sales. Scott’s insights and advice help people, products and organizations stand out, get noticed and capture the hearts and minds. He also writes a popular marketing blog.
Educate and inform instead of interrupt and sell.
— David Meerman Scott (@dmscott) April 14, 2014
Here you can watch or simply read our interview with him.
27. Karen Taylor Bass, award-winning & certified Public Relations Expert, @PREXPERT
She has nearly three decades of experience in strategic public relations, branding, and marketing and offers media coaching with supplementary products helping you “go from good to exceptional.” She has helped gain national press for celebrity clients like Jill Scott and D’Angelo at the starts of their careers and navigates the world of media for her personal clients. Karen also has been featured as a PR expert on Dr. Oz, CNN, and BET, and in Entrepreneur, Essence and NY Daily News. In free time, she runs another Twitter account: @TheBrandNewMom
28. Alan Weinkrantz, Tech PR / Startup Communications Strategies + Senior Advisor and Brand Ambassador with James Brehm & Associates, @alanweinkrantz
If you’re a funded startup or technology company looking to create or refresh your communications and PR strategy, this is the right person. Alan is the brand ambassador to Israel for the Rackspace Startup Program. You can read him on his blog, on Geektime, The Times of Israel, The Official Rackspace Blog, and Medium or listen to his interviews on Soundcloud.
29. Petri Darby, Creative brand marketing strategist, writer, public relations pro, @darbydarnit
He tells stories to change lives. Insatiably curious. Loves to build and fix brands. VP of marketing for @RYHTexas.
If your #storytelling is all logic, facts, issues, back to the drawing board. Where's the why? The desire? The pain? The better tomorrow?
— Petri Darby (@darbydarnit) July 20, 2016
He likes to say this about himself: “part creative director and brand marketing strategist, part writer and PR pro.” But here is a better description of him, written by Claire Diaz-Ortiz, author, speaker & former director of social innovation & philanthropy for Twitter:
“It’s a common problem: you enter a panel thinking the South by Southwest program swapped his first name for his last name, you leave the panel wanting to name your next son Petri. Petri Darby is the guy with the weird name who shows up on non-profit panels everywhere. His materials are case-study rich and very hands-on. Practitioners will learn from his successful, smart teachings.”
30. Pam Perry, award-winning Social Media Marketing & PR Pro, radio host, author, strategist, content curator, @pamperry
Whether you want to share your message with the world, launch your book, grow your ministry, or use the latest social media and PR strategies to increase awareness of your nonprofit organization or business, you should follow Pam.
My favorite quote, this time about online platforms: “I am always telling my clients that they must have a platform in order to »brand like a superstar«. It’s just the reality of the digital world we live in today.” Read the full article here.
31. Mary Lower, Chief Storyteller using high-tech tools to tell traditional tales. PR, Media Relations & Social Media for @SterlingCrossPR, @PRMoxie
“With today’s advances in communication technology news is broadcast across social media channels, such as Twitter, YouTube, and the blogosphere just the same as it is broadcast to TV, radio, magazines, and newspapers. Your Public Relations can’t exist as a news release alone anymore.PR must be fully integrated across all media. If you can’t, you will miss out on reaching over half of your intended audience.” – can’t argue with that ;)
32. Jeff Bullas, Content Marketing Influencer, Social Media Marketing Strategist & Speaker, Forbes Top 10 Social Media Influencer, #1 Global Business Blog, @jeffbullas
The entrepreneur, blogger, author, marketer and speaker. Works with personal brands and business to optimize their online personal and company brands with emerging technologies, content, social media technologies and digital marketing. His blog http://www.jeffbullas.com/ is about all things to do with entrepreneurship, social media, content marketing and digital. His mission: “Inspire and educate people to win at business and life in a digital world.”
— Jeff Bullas (@jeffbullas) July 22, 2016
33. Ty Mays, Owner of Perfect Pitch Public Relations, @PerfectPitchPR
Helps brands increase awareness via new and traditional media. Your go-to place for all social media and PR questions. She tweets about content, writing tips and gives an abundance of pitching advice. As a leader in the PR industry, Ty hones in on the uniqueness and value of earned media.
— Ty Mays, PR Pro (@PerfectPitchPR) July 31, 2015
34. Joan Stewart, Publicity/PR expert, @PublicityHound
Still can’t stop laughing about a CTA copy on her blog (“Rent my Brain!”) but… have no doubt that Joan can help you create free publicity & promote your expertise. She is a journalist, author, blogger, speaker & a proud Cheesehead. On https://publicityhound.com/blog you’ll find more than 2,000 blog posts and articles, hundreds of learning tools, and lots of free advice on how to tell your story to the world. You can also find some of her best tips, tricks, and tools for free publicity in her popular ezine, “The Publicity Hound’s Tips of the Week,” published every Tuesday and Saturday.
35. Bill Stoller, PR Pro, Founder, @PublicityGuru
“I’ve worked with some really huge clients (Coca-Cola, Hasbro, and Colgate-Palmolive to name a few) and some very small ones (my favorite was a lady whose entire business was playing practical jokes on people for hire). It’s been great, and I’ve learned so many inside tricks for getting the publicity that I’ve become something of a walking publicity encyclopedia.” – this is from Bill’s “About me” section on his website. Well, I didn’t check his Free Publicity newsletter yet http://www.publicityinsider.com/freepub.asp but found his Twitter account very inspiring.
Best Practices for Finding PR Opportunities When You Don’t Have News https://t.co/m6fd48Du7W
— Bill Stoller (@PublicityGuru) July 20, 2016