PR Strategy & Planning ∙ 7 min read
Why is Contingency Planning Important for Your PR?
Georgi Todorov ∙ 18 Dec 2023
Being good at PR is more than just having charisma and a face people trust. There’s a lot happening behind the scenes that’s carefully orchestrated to keep your organization on the right side of every situation. Part of that behind the scenes preparation is contingency planning. For some reason, however, it’s not always treated as […]
