PR Measurement & Analytics ∙ 13 min read
How to Use Sentiment Analysis in PR? The 2025 Guide
Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
PR Tools & Software ∙ 8 min read
CoverageBook vs Releasd vs Prowly – Pricing & Feature Comparison
Bart Donda ∙ 23 Apr 2024
With all the different PR reporting tools available, choosing the right one isn't easy. We've already created a guide on choosing the best PR reporting tool for your needs, but in this post, we focused solely on comparing the top 3 reporting tools on the market: CoverageBook vs Releasd vs Prowly. Read on to find […]
PR Measurement & Analytics ∙ 13 min read
PR Measurement: Measuring PR Success Through KPI Evaluations
Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
Press Release Writing and Content Creation ∙ 13 min read
5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips
Zuzanna Dora ∙ 17 Apr 2024
Have you ever found yourself questioning your storytelling skills? We've all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It's a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […]
AI in Public Relations ∙ 12 min read
The Impact of ChatGPT on PR: Our Tests & Outlook
Gina Nowicki ∙ 17 Apr 2024
It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […]
PR Measurement & Analytics ∙ 12 min read
What is UVPM in PR? (UVPM Metric Alternatives)
Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
PR Strategy & Planning ∙ 9 min read
From Narrative to Story: How to Do PR Storytelling
Gina Nowicki ∙ 17 Apr 2024
Who doesn’t love a good story? We’re instinctively drawn to them from an early age. No wonder storytelling creates a thoughtful thread that takes big, complex ideas and simplifies them into an easy narrative. PR storytelling follows this same pattern of connection. When you’re engaged in a story, you’re invested in learning what comes next. […]
PR Measurement & Analytics ∙ 7 min read
How to Measure PR with Google Analytics
Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
AI in Public Relations ∙ 17 min read
Top 30+ AI Marketing Tools in 2025
Mile Zivkovic ∙ 17 Apr 2024
If you're like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get. Help is coming in AI tools - promising to cut workloads and make marketers more efficient, organized, […]
PR Client Management ∙ 11 min read
How To Integrate Digital PR with In-House PR Successfully
STEPHANIE FINCH ∙ 16 Apr 2024
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […]
PR Outreach & Media Relations ∙ 14 min read
How to Manage Media Relations with Prowly: A Step-by-Step Guide
Berenika Teter ∙ 16 Apr 2024
Media relations management ain't easy. But, it ultimately comes down to knowing who to contact, proving to them that you can be a valuable resource, and keeping the communication channel open. You don’t need to know the most people, just the right people. And that's when media relations tools come in useful. Missed the live […]
