Step-By-Step Guide to Measuring PR with Google Analytics

PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. 

Those of you who think that Google Analytics is only good for measuring website traffic are barking up the wrong tree. Now, it has gained the status of an all-embracing and universal measurement and evaluation platform encompassing digital and offline environments. More importantly, though, GA can deliver valuable insights into the economic contribution of all PR and communications efforts in virtually all environments, be it commercial or non-commercial. This six-step guide offers insight into how Google Analytics can be used as a comprehensive measurement platform that will help you maximize the effectiveness of your PR operations.

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