Isn't the year 2025 the year of artificial intelligence? Sure it is.
In a time when technology plays a pivotal role in shaping our world, AI journalists are leading the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities, and we're here to assist the big names.
Expand your outreach and increase your chances of getting more mentions in the media. Get personalized, custom suggestions on new contacts interested in your pitch from Prowly's Media Database of over 1M+ journalists.
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Top 22 AI journalists
Prowly’s Media Database offers you an Influence Score that indicates the so-called power and influence of popular journalists.
The total consists of factors such as the contact's number of social media followers, the impact of the outlet they represent, and the completeness of their profile. The list below is based on both Influence Score and manual research.
1. Kara Swisher, The New York Times
Kara Swisher is one of the top and most renowned American journalists. With a career spanning several decades, Swisher has become one of the most influential and respected voices in the tech industry. This has made her one of the strongest voices among artificial intelligence reporters.
Kara Swisher's tech journey has taken her through big-name publications like The Wall Street Journal and The New York Times. Currently, she is a Contributing Opinion Writer for the latter.
Twitter (X): https://twitter.com/karaswisher
2. Vala Afshar, ZDNet
If you're looking to delve into the realm of AI in business, Vala Afshar is your go-to expert. As the Chief Digital Evangelist at Salesforce and the author of "The Pursuit of Social Business Excellence," you can let Afshar be your guide. His role as a digital evangelist has been pivotal in raising awareness about the vast potential of digital transformation.
With his extensive industry experience and forward-thinking perspectives, Afshar stands out as one of the most seasoned AI commentators among American journalists. He is also a Columnist at ZDNet.
Twitter (X): https://twitter.com/Valaafshar
Search for the right AI journalist using AI
From now on, you can use Prowly’s AI media contact recommendations to find the right journalist contact in the Media Database even quicker.
After adding a press release, on the right, you will see contacts who might be interested in your story based on your text!
Besides writing emails and searching for the right journalists, you can also use Prowly's AI to craft press release drafts. Actually, we have already prepared two guides to walk you through using the AI Press Release Generator for the best results, as well as for writing and pitching press releases with AI. This way, you can streamline your daily work immediately!
3. Ben Thompson, Host of Exponent Podcast
Ben Thompson, a distinguished AI reporter, hosts the Exponent Podcast. He's celebrated for his insightful technology, business, and culture analysis.
Through his podcast and Stratechery platform, Thompson demystifies complex concepts, making them accessible to a broad audience. Thompson is a trusted AI reporter who offers invaluable insights into the fast-paced digital world.
Twitter (X): https://twitter.com/benthompson
4. Nilay Patel, The Verge
Nilay Patel is a well-known figure in technology journalism, the editor-in-chief of The Verge and host of The Vergecast. His work focuses on insightful tech analysis and reporting, helping readers understand complex topics.
Under his leadership, The Verge has become a go-to source for up-to-date tech news, making Patel a respected voice in the industry.
Twitter (X): https://twitter.com/reckless
And if you're looking for more tech journalists, check out this list too!
5. Charlie Warzel, Staff Writer at The Atlantic
Warzel is known for his insightful and thought-provoking contributions to journalism. His career at The Atlantic is all about sparking deep conversations about how technology is changing the game in society, politics, and culture.
Twitter (X): https://twitter.com/cwarzel
Want additional examples? Try Prowly's Media Database for free and discover the perfect film journalists to whom you can spread your news.
6. Lora Kolodny, CNBC Cable Network
Lora Kolodny is a distinguished author and tech journalist known for contributing to Mad Money with Jim Cramer Online on the CNBC Cable Network. With a sharp focus on the ever-evolving world of finance, technology, and business, she brings a wealth of knowledge and insights to the show.
As one of the AI journalists with more than ten years of experience in digital media, she keeps information about business, innovation, and the environment in the public view.
Twitter (X): https://twitter.com/lorakolodny
7. Rachel Metz, Bloomberg News
Metz is an AI reporter whose pieces give you an overview of the artificial intelligence business. Over the course of her career, she has built a strong reputation for her skill in conducting thorough, easy-to-understand reporting and breaking down intricate technological ideas into reader-friendly articles. She's covered many tech subjects, from artificial intelligence and robotics to innovation in the tech sphere.
Twitter (X): https://twitter.com/rachelmetz
8. Jennifer Strong, MIT Technology Review Online
A technology journalist based in the United States with over two decades of experience in audio journalism, Strong knows how to bring innovation to listeners. She spreads the word about the best AI news during her podcast episodes and events she participates in.
Strong is an Editorial Director/Host/Executive Producer for MIT Technology Review Online. These three roles indicate how big an impact she has on the podcast.
Twitter (X): https://twitter.com/strongreporter
By the way, we've also prepared lists with the best AI tools for PR pros and marketers in case you're looking for help with making a choice.
9. Matt Asay, TechRepublic
Asay is a Contributing Writer at TechRepublic, celebrated for his wealth of knowledge in the tech world, especially regarding open-source software and artificial intelligence.
Through his engaging articles on TechRepublic, Matt Asay shares his valuable insights, making it easier for readers to stay up-to-date in the ever-changing tech landscape.
Twitter (X): https://twitter.com/mjasay
10. Will Knight, WIRED
Will Knight is an accomplished AI and technology writer at WIRED. He's known for his eye-opening articles about AI and tech trends. Will has a knack for making the complex sound simple, making the future seem closer.
Twitter (X): https://twitter.com/willknight
Test out Prowly's Media Database for free and find the ideal journalists to give your news a shoutout.
11. Jordan Novet, NBC News at NBC News
Jordan Novet is a seasoned professional in the field of technology reporting, currently serving as a prominent CNBC technology reporter. His expertise lies in several key areas, with a primary focus on artificial intelligence (AI) and cloud computing, as well as in-depth coverage of major enterprise software companies and their products, including the tech giant Microsoft.
Twitter (X): https://twitter.com/jordannovet
12. Marty Swant, Adweek Online
Swant is a senior reporter at Adweek Online and a tech-savvy marketing and advertising specialist. He uniquely combines technology and marketing, presenting it to readers in easy-to-understand pieces.
Swant used to work for such titles as Forbes and AP.
Twitter (X): https://twitter.com/martyswant
13. Matthew Lynley, INSIDER
Matthew Lynley is a technology journalist known for his work at Tech Insider. He has covered many topics, like technology, startups, and business. As an AI journalist, in May, he brought Supervised to life, an AI and big data-related newsletter followed by about 3k subscribers so far.
His work provides valuable insights and perspectives on the latest developments in the tech world, making him a well-regarded figure in this field.
Twitter (X): https://twitter.com/mattlynley
14. Tiernan Ray, ZDNet
Tiernan Ray is a respected technology journalist with a knack for explaining complex tech trends in a way that's easy to understand. Currently, one of the AI journalists is working for ZDNet.
Ray's work serves as a bridge between the tech world and the general public, ensuring that readers are well-informed about the latest technological advancements shaping our world.
Twitter (X): https://twitter.com/TiernanRayTech
15. Ryan Browne, CNBC International - Newsdesk
Ryan Browne is a tech reporter at CNBC International, based in the Newsdesk team. With a passion for all things tech and a keen eye for industry trends, Browne is at the forefront of delivering the latest and most insightful stories in the world of technology.
Twitter (X): https://twitter.com/Ryan_Browne_/
16. Esther Paniagua, El País Online
Esther is one of the top voices in technology. She was on Forbes's list of the Top 100 Most Creative People in Business.
She covers topics such as science and tech, innovation, AI, cybersecurity, digital governance, and even ethics in her articles and lectures. Paniagua is definitely one of the AI journalists you should follow to stay up to date with the latest news.
Twitter (X): https://twitter.com/e_paniagua?lang=en
17. Steven Rosenbush, Wall Street Journal Pro: Artificial Intelligence
As Enterprise Technology Editor at WSJ Pro, he focuses on where business and technology meet, looking at how companies deal with artificial intelligence, data, cloud computing, and more. Rosenbush's articles often dig deep into topics like AI, cloud computing, and cybersecurity.
He started at The Wall Street Journal in 2012 and has been making important contributions to the publication ever since.
Twitter (X): https://twitter.com/Steve_Rosenbush
18. Rick Merritt, NVIDIA
Rick is an NVIDIA staff writer who previously worked as an editor for EE Times. He was based in Hong Kong for 28 years, which allowed him to gain a different perspective on the tech world.
As an AI reporter, Rick Merritt continues to play a crucial role in shaping our understanding and engagement with the fast-paced and dynamic world of technology.
Twitter (X): https://twitter.com/rickbmerritt
19. Sara Castellanos, Reporter at CIO Journal - The Wall Street Journal
Sara Castellanos is a dedicated reporter at WSJ, specializing in technology's impact on businesses. With a keen eye for tech trends and their business implications, Sara has delivered valuable insights to her readers for over a decade.
As a journalist, I believe that AI is among the most trending and worth following topics.
Twitter (X): https://twitter.com/scastellwsj
20. Laure Belot, LE MONDE - ONLINE
Laure Belot is a journalist at Le Monde. She's the author of the book "The Disconnection of the Elites: How the Internet Upsets the Established Order," published in 2015. Her work sheds light on how the internet is reshaping our world and society.
Belot's insightful writing and reporting make her a significant voice in the media, helping her audience understand the impact of technology on our world.
Twitter (X): https://twitter.com/curieusedetout
Benefit from Prowly's Media Database and find the right journalist for your news. You can try the tool for free.
21. Mark Sullivan, VentureBeat (FastCompany)
Sullivan is a tech writer for Fast Company. He is one of the most experienced AI reporters, formerly writing for VentureBeat, Light Reading, CNET, WIRED, and PCWorld.
His pieces show his extensive knowledge and mark him as an AI reporter.
Twitter (X): https://twitter.com/thesullivan
22. Charles Towers-Clark, Forbes Online
Charles Towers-Clark is an influential thought leader and author, prominently featured on Forbes Online. His expertise lies in organizational structures, proactiveness, and culture, particularly in their relevance to AI within businesses.
Towers-Clark is one of the top journalists in combining business, technology, and artificial intelligence.
Twitter (X): https://twitter.com/ctowersclark
Looking for an AI reporter to get coverage for your story?
To get top-notch media coverage for your organization, you must create a list of the best AI journalists.
Here’s where PR tools like Prowly come in handy. Prowly's AI-enhanced workflow now covers all the steps around press releases—starting with ideation, drafting, editing, finding the right journalists, and summarizing the press release in an email.
☘️ You can use AI-driven media contact recommendations based on your press release and discover more in the Media Database. This combo can make pitching a breeze.
Expand your outreach and increase your chances of getting more mentions in the media. Get personalized, custom suggestions on new contacts interested in your pitch from a Media Database of over 1M+ journalists.
Want to give it a go? Begin your free trial and get a full week’s access to a database to search for that perfect fit reporter.
