PR Measurement & Analytics ∙ 14 min read
What Is Earned Media? Definition, Benefits, Campaign Examples
Zuzanna Dora ∙ 26 Apr 2024
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It's the kind of publicity you don't pay for directly, but it's invaluable in building credibility and boosting your brand's visibility. In this article, we delve into earned media meaning, the concept of […]
PR Measurement & Analytics ∙ 8 min read
How to Make Every Part of Your PR Content Strategy More Data-Driven
Tracy Vides ∙ 26 Apr 2024
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
PR Measurement & Analytics ∙ 13 min read
How to Create a Powerful Social Listening Strategy for PR? (with Tips and Examples)
Dominika Kuras ∙ 26 Apr 2024
If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […]
PR Measurement & Analytics ∙ 13 min read
How to Use Sentiment Analysis in PR? The 2025 Guide
Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
PR Measurement & Analytics ∙ 13 min read
PR Measurement: Measuring PR Success Through KPI Evaluations
Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
PR Measurement & Analytics ∙ 12 min read
What is UVPM in PR? (UVPM Metric Alternatives)
Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
PR Measurement & Analytics ∙ 7 min read
How to Measure PR with Google Analytics
Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Measurement & Analytics ∙ 8 min read
PR Reporting: How to Measure Media Coverage
Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]
PR Measurement & Analytics ∙ 9 min read
Master PR Reports: Essential Tips, Examples, and a Free Template
Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. Try Prowly's media monitoring free for 7 days Create media reports and start tracking your brand for […]
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
