PR Strategy & Planning ∙ 16 min read
Public Relations for Beginners: A Guide to PR
Prowly ∙ 18 Dec 2023
Every penny spent on marketing should generate revenue. PR is no different. Here are some fundamentals you should remember about when forming a successful strategy for your business
Reputation Management ∙ 13 min read
Tips for Effective Online Reputation Management [2023 Guide]
Jan Kuzel ∙ 18 Dec 2023
Reputation management is not a simple concept anymore. Not too long ago, it depended heavily on how traditional media (including magazines, TV, radio, and newspapers) perceived your business. Nowadays, though, you have to add at least websites, social networks, and online review sites to the mix. Let’s have a look at what effective online reputation […]
PR Strategy & Planning ∙ 9 min read
How To Design & Write a PR Proposal in 5 Simple Steps
Petra Odak ∙ 18 Dec 2023
If the first rule of PR is making sure to be masterful with words, you surely want to replicate that in your PR proposal. This rule applies no matter the objective (a single PR campaign proposal or an offer for an ongoing PR strategy), and the client. The truth is: Working on someone’s image and […]
PR Strategy & Planning ∙ 9 min read
How to Create a 2023 PR Calendar With Your Team (w/ Template)
Gina Nowicki ∙ 15 Dec 2023
We all know that the best PR professionals are proactive planners, working from an umbrella strategy that makes every project and task on their calendar deliberate and goal-focused. With the year wrapping up, it’s time to strategize your PR game plan for 2023! One of the most powerful building blocks of a proactive strategy is […]
Corporate Social Responsibility ∙ 14 min read
What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility
Shaurya Jain ∙ 15 Dec 2023
Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. If you are not, then you definitely should - it can form part of a solid customer-first strategy when you show customers that they, as well as the world around them, matter to your business. You don't need […]
PR Strategy & Planning ∙ 7 min read
Digital PR in 2021: How to Incorporate SEO & Content Marketing into Your PR Strategy
Tracy Vides ∙ 15 Dec 2023
For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it.
PR Strategy & Planning ∙ 8 min read
How to Plan a Promotional Event in the Age of Physical Distancing
SMC Communications ∙ 15 Dec 2023
As companies around the world continue to feel the impacts of the COVID-19 pandemic, adapting your business model is key to long-term success and survival. As a PR agency that hosts regular in-person meetings, launch parties, and media events on behalf of our restaurant clients, we’ve been working hard to adjust to our temporary new […]
PR Strategy & Planning ∙ 10 min read
PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
PR Client Management ∙ 7 min read
Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients
Simki Dutta ∙ 13 Dec 2023
PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, it's incredibly challenging to prioritize "unpaid" work over paid work. However, it's imperative to keep marketing […]
PR Strategy & Planning ∙ 3 min read
What Is Inbound PR and Why Is It Worth Your Communication Efforts?
Edyta Kowal ∙ 11 Dec 2023
What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.
PR Strategy & Planning ∙ 8 min read
6 Killer Ways to Amplify Content Marketing Results With Solid PR
Abhishek Talreja ∙ 11 Dec 2023
There's a sea of content all over the internet. According to Worldometer, over 4.75 million blog posts are being published in a single day, every day. As a content marketer, you're not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […]
PR Strategy & Planning ∙ 11 min read
Where Link Building and PR Collide
Amit Raj ∙ 11 Dec 2023
We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there (such as my own agency, The Links Guy). But […]
