PR Strategy & Planning ∙ 10 min read
PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
PR Client Management ∙ 7 min read
Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients
Simki Dutta ∙ 13 Dec 2023
PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, it's incredibly challenging to prioritize "unpaid" work over paid work. However, it's imperative to keep marketing […]
PR Strategy & Planning ∙ 3 min read
What Is Inbound PR and Why Is It Worth Your Communication Efforts?
Edyta Kowal ∙ 11 Dec 2023
What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.
PR Strategy & Planning ∙ 8 min read
6 Killer Ways to Amplify Content Marketing Results With Solid PR
Abhishek Talreja ∙ 11 Dec 2023
There's a sea of content all over the internet. According to Worldometer, over 4.75 million blog posts are being published in a single day, every day. As a content marketer, you're not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […]
PR Strategy & Planning ∙ 11 min read
Where Link Building and PR Collide
Amit Raj ∙ 11 Dec 2023
We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there (such as my own agency, The Links Guy). But […]
PR Strategy & Planning ∙ 8 min read
Business Not As Usual. Public Relations in the Digital Economy
Angu Ransom ∙ 11 Dec 2023
The digital economy has also transformed the public relations industry, both in Europe and across the globe.
PR Measurement & Analytics ∙ 7 min read
Pica Pole or Digital Analytics? ROI and the Art of PR
Dick Grove ∙ 11 Dec 2023
As PR professionals, we live and function in very uncertain times - politically, socially, and economically. Collectively, we are anxious as we round the bend into 2021. Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]
PR Client Management ∙ 5 min read
#PRpeople: Creating Stellar Content Will Take Your Client To The Next Level
Kristen Tischhauser ∙ 11 Dec 2023
Kristen Tischhauser, Co-founder & Managing Partner oftalkTECH, about major trends to follow in 2016: “I believe owned media creation and distribution strategy should be part of your PR plan this year. Creating stellar content and posting it in places like...”
PR Strategy & Planning ∙ 7 min read
#PRpeople: Corporate PR, When Done Well, Can Help Solve Many Business Issues
Paul Wilke ∙ 11 Dec 2023
Reporters and PR professionals share a passion for telling stories. As a journalist, I highly valued the relationships I had with good PR people. I knew that if I needed a good story, there were a few folks I could call out of the blue and say, “What do you have for me?”
PR Measurement & Analytics ∙ 9 min read
6 Things You Should Know About PR Attribution
Lucas Sommer ∙ 11 Dec 2023
Most communications practitioners understand public relations' value when gaining exposure for a brand, product, event, or milestone. Because PR and marketing work hand-in-hand in most organizations, it's necessary to ensure one can track how successful marketing and communications efforts really are. The real question is whether PR can be tracked with attribution the same way […]
Industry-Specific PR ∙ 7 min read
Political PR: Strategies and Tools for Political & Election Campaigns
Prowly ∙ 11 Dec 2023
Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and managing your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]
PR Strategy & Planning ∙ 6 min read
Public Relations and Advertising: Life with or without borders?
Karolina Kroliczek ∙ 11 Dec 2023
As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine's advertising team when their […]
