PR Strategy & Planning ∙ 9 min read
From Narrative to Story: How to Do PR Storytelling
Gina Nowicki ∙ 17 Apr 2024
Who doesn’t love a good story? We’re instinctively drawn to them from an early age. No wonder storytelling creates a thoughtful thread that takes big, complex ideas and simplifies them into an easy narrative. PR storytelling follows this same pattern of connection. When you’re engaged in a story, you’re invested in learning what comes next. […]
PR Measurement & Analytics ∙ 7 min read
How to Measure PR with Google Analytics
Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Client Management ∙ 11 min read
How To Integrate Digital PR with In-House PR Successfully
STEPHANIE FINCH ∙ 16 Apr 2024
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […]
PR Measurement & Analytics ∙ 8 min read
PR Reporting: How to Measure Media Coverage
Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]
PR Strategy & Planning ∙ 14 min read
Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros
Dominika Kuras ∙ 12 Apr 2024
Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […]
PR Measurement & Analytics ∙ 9 min read
Master PR Reports: Essential Tips, Examples, and a Free Template
Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. Try Prowly's media monitoring free for 7 days Create media reports and start tracking your brand for […]
PR Strategy & Planning ∙ 11 min read
Successful Rebranding: Campaign Examples & PR Tips
Dilek Asanoska ∙ 4 Apr 2024
Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]
PR Strategy & Planning, Uncategorized ∙ 7 min read
Why Fake News Could Be a Brilliant Opportunity for Brand Engagement
Marialetizia Mele ∙ 4 Apr 2024
Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
Corporate Social Responsibility ∙ 8 min read
10 Corporate Social Responsibility Examples You Should Know
Max Benz ∙ 4 Apr 2024
With growing expectations to "do good" in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there's an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […]
