PR Strategy & Planning ∙ 9 min read
Sports Public Relations: How to Do Sports PR (w/ Examples)
Gail Sideman ∙ 30 Jan 2024
The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […]
PR Strategy & Planning ∙ 9 min read
How to Generate Publicity to Attract More Investors for Your Startup
Anna Lebedeva ∙ 30 Jan 2024
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.
PR Strategy & Planning ∙ 7 min read
10 Essential Steps to Effective PR Writing
Kristin Savage ∙ 29 Jan 2024
PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces.
PR Client Management ∙ 8 min read
How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template)
Gina Nowicki ∙ 29 Jan 2024
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]
PR Strategy & Planning ∙ 10 min read
10 Must-Read PR Blogs To Follow In 2023
Burkhard Berger ∙ 8 Jan 2024
The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […]
PR Strategy & Planning ∙ 10 min read
PR Events Will be Back Soon—Are You Ready to Plan Yours?
Prowly ∙ 19 Dec 2023
We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]
Industry-Specific PR ∙ 9 min read
Financial PR Guide: Key Differences & Strategies to Amplify
Mile Zivkovic ∙ 18 Dec 2023
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]
PR Crisis Management ∙ 8 min read
5 PR Controversies That Made Us Cringe - Lessons on Handling a PR Disaster
Gina Nowicki ∙ 18 Dec 2023
When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Success: a Step-by-Step Guide
Mile Zivkovic ∙ 18 Dec 2023
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. With the right success […]
PR Crisis Management ∙ 6 min read
Crisis Communications in an Era of Media Distrust
Beau Peters ∙ 18 Dec 2023
In a lot of ways, ours truly is a golden age of communication. Perhaps never before have public relations been so dynamic or so interconnected. Nowadays, it’s not just the PR pros who are talking. The customer is talking, too, and not just with their wallets, anymore. They’re talking with their tweets and texts, their […]
PR Strategy & Planning ∙ 9 min read
Best PR Conferences That You Should (Try to) Attend in 2022
Prowly ∙ 18 Dec 2023
It’s finally time to get your travel bags out of storage! It’s true, professionals in every field can’t wait to get out of their COVID shell and actually dress up like an adult, put on a name tag and get out there and shake some hands. Still, PR pros really need to get out and […]
Industry-Specific PR ∙ 10 min read
Getting Started with Tech PR
Gina Nowicki ∙ 18 Dec 2023
Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it - lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]
