PR Strategy & Planning ∙ 12 min read
What is a Press Kit? Best Press Kit Examples for 2025
Berenika Teter ∙ 14 Feb 2024
When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […]
PR Strategy & Planning ∙ 7 min read
How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
Matt Baird ∙ 14 Feb 2024
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […]
PR Strategy & Planning ∙ 13 min read
How to Use PR to Make Your Next Product Launch a Success
Prowly ∙ 14 Feb 2024
Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]
PR Strategy & Planning ∙ 8 min read
How to Use PR to Level Up Your Performance Marketing Game
Georgia Branch ∙ 14 Feb 2024
When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Feb 2024
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
PR Strategy & Planning ∙ 13 min read
SEO Press Releases: How to Leverage Press Releases for SEO?
Tracy Vides ∙ 9 Feb 2024
By and large, SEO press releases are shunned by the SEO community. Conversely, public relations professionals rely heavily upon them. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that SEO press releases are dead. Are press […]
PR Measurement & Analytics, Product Guides ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
PR Strategy & Planning ∙ 9 min read
Sports Public Relations: How to Do Sports PR (w/ Examples)
Gail Sideman ∙ 30 Jan 2024
The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […]
PR Strategy & Planning ∙ 9 min read
How to Generate Publicity to Attract More Investors for Your Startup
Anna Lebedeva ∙ 30 Jan 2024
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.
PR Strategy & Planning ∙ 7 min read
10 Essential Steps to Effective PR Writing
Kristin Savage ∙ 29 Jan 2024
PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces.
PR Client Management ∙ 8 min read
How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template)
Gina Nowicki ∙ 29 Jan 2024
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]
PR Strategy & Planning ∙ 10 min read
10 Must-Read PR Blogs To Follow In 2025
Burkhard Berger ∙ 8 Jan 2024
The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […]
