PR Strategy & Planning ∙ 13 min read
How to Use PR to Make Your Next Product Launch a Success
Prowly ∙ 14 Feb 2024
Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]
PR Strategy & Planning ∙ 8 min read
How to Use PR to Level Up Your Performance Marketing Game
Georgia Branch ∙ 14 Feb 2024
When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]
PR Strategy & Planning ∙ 13 min read
SEO Press Releases: How to Leverage Press Releases for SEO?
Tracy Vides ∙ 9 Feb 2024
By and large, SEO press releases are shunned by the SEO community. Conversely, public relations professionals rely heavily upon them. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that SEO press releases are dead. Are press […]
PR Measurement & Analytics, Product Guides ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
PR Strategy & Planning ∙ 9 min read
Sports Public Relations: How to Do Sports PR (w/ Examples)
Gail Sideman ∙ 30 Jan 2024
The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […]
PR Strategy & Planning ∙ 9 min read
How to Generate Publicity to Attract More Investors for Your Startup
Anna Lebedeva ∙ 30 Jan 2024
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.
PR Strategy & Planning ∙ 7 min read
10 Essential Steps to Effective PR Writing
Kristin Savage ∙ 29 Jan 2024
PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces.
PR Client Management ∙ 8 min read
How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template)
Gina Nowicki ∙ 29 Jan 2024
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]
PR Strategy & Planning ∙ 10 min read
10 Must-Read PR Blogs To Follow In 2025
Burkhard Berger ∙ 8 Jan 2024
The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […]
PR Strategy & Planning ∙ 10 min read
PR Events Will be Back Soon—Are You Ready to Plan Yours?
Prowly ∙ 19 Dec 2023
We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]
Industry-Specific PR ∙ 9 min read
Financial PR Guide: Key Differences & Strategies to Amplify
Mile Zivkovic ∙ 18 Dec 2023
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]
PR Crisis Management ∙ 9 min read
5 PR Controversies That Made Us Cringe - Lessons on Handling a PR Disaster
Gina Nowicki ∙ 18 Dec 2023
When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced […]
