PR Strategy & Planning ∙ 20 min read
Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book
Marcelo Beilin ∙ 14 Nov 2023
Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. If you don’t have deep pockets to brute-force your way in, that is. And even then, unless you have an exceptionally well-written and compelling […]
PR Strategy & Planning ∙ 9 min read
Marketing & PR for Fitness Professionals: Case study
Jessica Armstrong ∙ 14 Nov 2023
A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]
PR Client Management ∙ 10 min read
Grow Your PR Agency: How to Get More PR Clients in the New Year
Simki Dutta ∙ 9 Nov 2023
Ask any agency what their biggest challenge is, and they’ll tell you it’s finding new clients. As we enter the New Year, you may have this front of mind in your 2023 business planning. Some agencies hope they can launch a revolutionary PR campaign and be “discovered” by their dream clients, but that’s far from […]
PR Client Management ∙ 13 min read
Starting Your Own PR Agency: How to Start a Public Relations Company
Alison Guthrie ∙ 9 Nov 2023
Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]
PR Strategy & Planning ∙ 14 min read
Hiring a PR Agency vs In-House Public Relations: Pros & Cons
Prowly ∙ 9 Nov 2023
Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]
PR Strategy & Planning ∙ 6 min read
11 Must-Have PR Skills & Traits For PR Professionals
Prowly ∙ 1 Nov 2023
PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills.
PR Strategy & Planning ∙ 6 min read
The Right Way To Do Press Release Link Building In 2023
Daniel Martin ∙ 15 Sep 2023
If done right, press releases can be great for obtaining naturally incorporated backlinks. But if they’re NOT done right, they can do more harm than good and can be a source of penalties. The reason why there aren’t more people using press releases for link building is that they were generally misused in the past. […]
PR Strategy & Planning ∙ 6 min read
The Pros and Cons of Using Google News as a PR Strategy
Luke Pensworth ∙ 14 Sep 2023
Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. But then again, there are still a few people out there who do not know how to get their content discovered and read. This is one reason why SEO can be challenging and at times frustrating.
PR Strategy & Planning ∙ 7 min read
Content Marketing vs Brand Journalism: Definition, Stats & Examples
Edyta Kowal ∙ 14 Sep 2023
I’m a trained journalist and I now use my journalistic skills to create content for Prowly as their Content Manager. For some people, I am rather a brand journalist. For others – there’s no such thing as brand journalism. They prefer to talk about “failing journalism.” What is fueling this debate?
PR Strategy & Planning ∙ 5 min read
What Makes the News? Two Sets of News Values Compared
Jo Detavernier ∙ 31 Aug 2023
It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really?
PR Strategy & Planning ∙ 12 min read
How to Stop Spam Backlinks from Ruining Your Google Reputation
Anastasia Ryan ∙ 4 Aug 2023
We’re inclined to think that each new backlink is a good one. Sadly, that’s not the case. This is why I want to talk about bad backlinks, how they can hurt your rankings, and what can you do to stop them from doing so.
PR Strategy & Planning ∙ 4 min read
The Best Time & Day to Send a Press Release [2023 Update]
Rafal Salak ∙ 29 Jul 2023
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over...
