Reputation Management ∙ 7 min read
Using PR to Improve SEO Reputation Management
Gina Nowicki ∙ 24 Nov 2023
What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […]
PR Strategy & Planning ∙ 7 min read
Digital PR and SEO: The Power Team for Today’s PR Initiatives
Anna Lebedeva ∙ 24 Nov 2023
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Reputation Management ∙ 8 min read
How to Make the Best of Negative Reviews Online
Pratik Dholakiya ∙ 24 Nov 2023
Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […]
PR Strategy & Planning ∙ 6 min read
How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape
John Hall ∙ 24 Nov 2023
Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]
PR Strategy & Planning ∙ 10 min read
6 Tactics to Increase Brand Awareness For Your Small Business
Adelina Karpenkova ∙ 24 Nov 2023
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]
PR Strategy & Planning ∙ 7 min read
Content Promotion: The New Digital Frontier for PR Professionals
Hilary Thompson ∙ 24 Nov 2023
As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]
PR Strategy & Planning ∙ 7 min read
6 Effective Ways Small Businesses Can Launch (and maintain) Their PR Efforts
Valerie Christopherson ∙ 22 Nov 2023
Public Relations are not meant for large corporations only, small businesses can benefit equally or more from such efforts. 70% of publishers say that they are open to getting pitched, as long as the pitch is up to their beat and PR experts understand this.
PR Strategy & Planning ∙ 20 min read
Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book
Marcelo Beilin ∙ 14 Nov 2023
Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. If you don’t have deep pockets to brute-force your way in, that is. And even then, unless you have an exceptionally well-written and compelling […]
PR Strategy & Planning ∙ 9 min read
Marketing & PR for Fitness Professionals: Case study
Jessica Armstrong ∙ 14 Nov 2023
A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]
PR Client Management ∙ 10 min read
Grow Your PR Agency: How to Get More PR Clients in the New Year
Simki Dutta ∙ 9 Nov 2023
Ask any agency what their biggest challenge is, and they’ll tell you it’s finding new clients. As we enter the New Year, you may have this front of mind in your 2023 business planning. Some agencies hope they can launch a revolutionary PR campaign and be “discovered” by their dream clients, but that’s far from […]
PR Client Management ∙ 13 min read
Starting Your Own PR Agency: How to Start a Public Relations Company
Alison Guthrie ∙ 9 Nov 2023
Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]
PR Strategy & Planning ∙ 14 min read
Hiring a PR Agency vs In-House Public Relations: Pros & Cons
Prowly ∙ 9 Nov 2023
Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]
