Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.
Nevertheless, PR is a time-consuming and labor-intensive process. Luckily, like every other form of marketing, PR has evolved, and various tools have sprung up to help marketers make the most out of PR challenges and run their campaigns more effectively. In this post, we’ve listed a range of tools for various purposes that will assist you in taking your business to the next level.
This year, Europe’s largest and most important technology marketplace welcomed over 50,000 attendees from 166 countries through the doors of the MEO Arena in Lisbon, Portugal. Anna Lebedeva from SemRush had a chance to attend it.