Press Release Writing and Content Creation

Press Release Best Practices Prowly
 ∙ 14 min read

How to Write a Great Press Release: Best Practices, AI Tips & Examples

Dominika Kuras ∙ 22 Mar 2024
They say all press is good press, but is it really? "All publicity is good publicity" supposedly comes from the 19th century circus owner, Phineas Barnum. And that's exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […]
How to Format a Press Release
 ∙ 15 min read

How to Write a Press Release (With Tips From PR Pros)

Prowly ∙ 29 Feb 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
How to write a press release for small businesses
 ∙ 21 min read

How To Write A Small Business Press Release That Rocks

Burkhard Berger ∙ 28 Feb 2024
In today’s digital economy, some might consider issuing a press release to be an outdated approach. However, it continues to be a reliable and invaluable resource. And it's not just for big companies with extensive media contacts or sizable budgets, a small business press release can also be beneficial.  A good process can help ensure […]
Event press release examples
 ∙ 14 min read

How to Write Event Press Release: Examples and Templates for PR Pros

Matija Martek ∙ 28 Feb 2024
When you type “How to write press releases” into Google, it spits out 118,000 results. What else is there to add? This is the most elementary knowledge, and here I’m addressing professionals in their field of expertise.
How to Write a Sports Press Release
 ∙ 13 min read

How to Write a Sports Press Release (Example and Template)

Aleksandra Dyl ∙ 28 Feb 2024
There are more sports occasions worth writing a press release about than just winning a game. But what are they? And how to write captivating sports press releases? Let us guide you through the creation and distribution process to show you how to make the most of your press release and get media coverage for […]
New hire press releases
 ∙ 11 min read

Writing a New Hire Press Release (with Example and Template)

Magdalena Wosinska ∙ 28 Feb 2024
If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.
Anatomy of a press release
 ∙ 9 min read

The Anatomy of a Press Release - a Guide for PR Pros

Mile Zivkovic ∙ 28 Feb 2024
A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we're going to show you exactly […]
new product press release
 ∙ 12 min read

Writing a New Product Press Release (6 Examples & Template)

Bart Donda ∙ 28 Feb 2024
The success of your new product press release getting published in the news can often decide on the success of your product/sales and can prove key to your PR and marketing strategy. In this guide, you'll learn how to write a press release for a new product to grab the attention of journalists, get media […]
How to write a crisis press release
 ∙ 13 min read

How to Write a Crisis Press Release (Examples and Templates)

Dominika Kuras ∙ 28 Feb 2024
Crisis communication can make or break a brand's reputation, whether it's a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. Looking to create a crisis press release? Use Prowly's AI press release generator or templates that you […]
An illustration on the coral background showing a nonprofit press release on a paper, and a pencil on a desk
 ∙ 15 min read

How to Write a Nonprofit Press Release (Example & Template)

Aleksandra Dyl ∙ 28 Feb 2024
Writing a press release is an effective (and often inexpensive) way of spreading awareness of your nonprofit’s major activities or notable events - especially with the adjustable press release template to ease the process. This article provides an in-depth overview of writing a press release for a nonprofit organization with real-life examples and all the […]
Book press releases
 ∙ 12 min read

How to Write a Book Press Release (Example and Template)

Gina Nowicki ∙ 28 Feb 2024
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.
an illustration - a person with a giant hand writing a new CEO press release
 ∙ 12 min read

How to Write a New CEO Press Release (Examples and Template)

Mile Zivkovic ∙ 9 Feb 2024
Your company just appointed a new CEO, which is huge news! After you've made an internal announcement, it's time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release - a document telling readers who has become the chief executive officer of your company […]
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