PR Outreach & Media Relations ∙ 11 min read
What To Do When A Journalist Goes Quiet: Media Pitching Best Practices
Adrian Salamunovic ∙ 13 May 2024
Captain Jean-Luc Picard famously said "It is possible to commit no mistakes and still lose. That is not a weakness; that is life." It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there. You’ve done your research, you sent […]
Press Release Writing and Content Creation ∙ 7 min read
How to Turn a “Boring” Press Release Into a News Story
Jessica Pardoe ∙ 13 May 2024
The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write an Acquisition Press Release (Example & Template)
Gina Nowicki ∙ 13 May 2024
A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus - you’ll […]
PR Outreach & Media Relations ∙ 17 min read
How to Start Building Relationships with Influencers from Scratch
Alexandra Tachalova ∙ 26 Apr 2024
It may seem obvious to many of you, but surprisingly, I’ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers’ audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust […]
PR Outreach & Media Relations ∙ 11 min read
How to Build and Improve Media Relations: Best and Worst Practices
Gina Nowicki ∙ 26 Apr 2024
Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations?
PR Outreach & Media Relations ∙ 13 min read
The Definitive Guide to Influencer PR in 2025
Mile Zivkovic ∙ 25 Apr 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […]
Press Release Writing and Content Creation ∙ 13 min read
5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips
Zuzanna Dora ∙ 17 Apr 2024
Have you ever found yourself questioning your storytelling skills? We've all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It's a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […]
PR Outreach & Media Relations ∙ 14 min read
How to Manage Media Relations with Prowly: A Step-by-Step Guide
Berenika Teter ∙ 16 Apr 2024
Media relations management ain't easy. But, it ultimately comes down to knowing who to contact, proving to them that you can be a valuable resource, and keeping the communication channel open. You don’t need to know the most people, just the right people. And that's when media relations tools come in useful. Missed the live […]
Press Release Writing and Content Creation ∙ 9 min read
Social Media Press Release Guide (w/ Examples)
Zuzanna Dora ∙ 4 Apr 2024
Social media press releases are present virtually everywhere - but it's hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department. When you’re given the challenge of coming up with a social media press release, fear not - […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Press Release Boilerplate - Definition & Guide
Dominika Kuras ∙ 4 Apr 2024
In the PR world, a small element may become crucial. Like something as simple as a boilerplate. What is a boilerplate in a press release? It's like your company's ID card wrapped up in a press release – short and sweet but so very important in making a bond with your audience. As well as […]
Press Release Writing and Content Creation ∙ 9 min read
How to Write a New Business (Company Launch) Press Release in 4 Steps
Magdalena Wosinska ∙ 4 Apr 2024
Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help.
Press Release Writing and Content Creation ∙ 14 min read
How to Write a Great Press Release: Best Practices, AI Tips & Examples
Dominika Kuras ∙ 22 Mar 2024
They say all press is good press, but is it really? "All publicity is good publicity" supposedly comes from the 19th century circus owner, Phineas Barnum. And that's exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […]
