Consider newsletters a burden? Let us change your mind.
We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills.
Here's the list of the top 18 PR newsletters:
- Spin Sucks
- PR Week
- Ragan Daily News
- Tonya McKenzie’s newsletter
- Prowly newsletter
- O'Dwyer PR
- The Grapevine
- Michelle Garrett’s newsletter
- Morning Brew
- PR@ctical
- PRNews
- Stephen Waddington’s newsletter
- Almost Timely
- PRovoke Media
- The Marketing Millennials
- Sword and The Script monthly newsletter
- Thea Chippendale
- JBH
Why should you give PR newsletters a chance?
#1 Getting news-worthy stories delivered
As a PR specialist, any major event in the world can impact your agenda. That's why informative newsletters can help you stay in the loop with the newest developments in the business world.
#2 Understanding wider trends in PR
PR newsletters often cover wide-spread tendencies, regarding not only what you do as a PR specialist but how you operate.
As an example: have you felt that work-related stress has wreaked havoc on your mental health? It’s been reported by 92% of PR specialists. With a wider perspective in mind, you can take those factors into account in your daily work.
In Prowly, we decided to focus not only on what we do as PR pros, but also what we deal with. Sign up for our newsletter to learn about these trends.
#3 Staying on top of new ideas
It's a cliche, but you won't find fresh approaches in classical readings. Getting in touch with practitioners – whether through social media or newsletters – is a must for constant development. And newsletters have two huge advantages: you won't miss the message (due to algorithms), and you can easily get back to them when needed.
Our choice: best PR newsletters to follow
#1 Spin Sucks
You must have heard of Spin Sucks, Gini Dietrich or the PESO model – but if not, make sure to check them out!
Spin Sucks started off as a blog and became a thought leader in the PR industry. With books, podcasts, certifications and a community, they raise important issues for PR professionals.
Their newsletter (and other resources) make a solid source for PR insights. It aims to change the perception of the PR industry, promoting high ethical standards and quality education.
📩 Where to sign up? Look at the footer on their sites, like Spin Sucks Resources.
#2 PR Week
PRWeek is the go-to source for quality PR news and insights – and now you can access it from your inbox with the PR Week newsletter.
What's nice is you can preview them before you subscribe: certainly helpful to make a decision to sign up for (yet another) newsletter.
For the U.S. market, it comes in a few variations:
- PRWeek Healthcare Weekly: covering this specific area, available for free
- PRWeek Dashboard Weekly: focused on the latest tools in communications technology, also available for free
- A daily or weekly summary of the most important PR news: open to paid subscribers
- Breaking news alerts: available to paid subscribers
Apart from these, in the paid plan you also get access to PRWeek’s full online content.
PRWeek covers also two other areas, the UK and the Middle East, mostly with free newsletters, like:
- Middle East weekly edition
- the UK weekly edition
- Public Sector Briefing
- Healthcare Bulletin
- Breaking News
- PRWeek UK Daily News, which is the only newsletter exclusively available to subscribers.
📩 Where to sign up? You can find all available options on PRWeek’s site.
#3 Ragan Daily News
Ragan Communications, Inc. is known for their PR conferences, but there's more to it than that. On Ragan's PR Daily they cover public relations industry news, including social media and marketing. And you can have them delivered to your inbox!
Their daily newsletter covers a wide range of topics: from internal comms to employee engagement. Yet, with the sign-up, you can choose your 3 most important areas of interest, so the messages will stay relevant.
📩 Where to sign up? Go to the Ragan Newsletter Subscribe page.
#4 Tonya McKenzie’s newsletter
Tonya McKenzie is the founder of Sand & Shores, a PR agency focused on non-profit and civic organizations. She’s gathered over 20 years of experience in various types of PR areas and is definitely one of the most recognizable names in PR for non-profit.
Make sure to read our PR Chat with her and get to know her better!
When signing up for updates, you can check off the topics that interest you – so that you get only relevant messages.
📩 Where to sign up? Go to Sand & Shores’ page and click on the white Subscribe button.
#5 Prowly newsletter
At Prowly, we also have our own PR newsletter! Every two weeks, you'll get a fresh choice of quality PR tips, detailed guides, and relevant industry news. There's more to it than just the company's blog updates. Stay up to date with industry research, and campaigns – like the latest about managing stress in PR professional life.
📩 Where to sign up? Check out the Prowly Newsletter subscription page.
#6 O'Dwyer's PR
When you want to know what's brewing in the PR industry, especially in the U.S., the O'Dwyer's newsletter should be a top choice. They cover all the news, including acquisitions, new launches, and calls for partnerships. It's amazing for keeping your PR game up-to-date.
What's more, even though it's not a purely educational newsletter, they usually feature tips from top industry minds.
📩 Where to sign up? Leave your email on O’Dwyer’s page.
#7 The Grapevine
The Grapevine newsletter is your go-to point for inspiration. Once a month, you get an email filled with diverse campaign examples, new formats, top picks and insights. It's more than just a few links, though. The Grapevine gives you a detailed insight into what made the best campaigns work – together with tips you can implement in your work right now.
Their motto is, "One email. Once per month. No bullshit." And it's visible in every message. I bet you'll take notes from each issue and save the key ideas!
📩 Where to sign up? You'll find the form on The Grapevine’s page.
#8 Michelle Garrett’s newsletter
Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brand, and position themselves as thought leaders in their industry. She’s also published a book on B2B PR that became a bestseller on Amazon.
Michelle Garrett’s newsletter often includes practical tips, strategic advice, and insights that are invaluable for both seasoned professionals and newcomers to the field. Her newsletter might include information about upcoming industry events, webinars, or some other networking possibilities.
📩 Where to sign up? Go to her page and scroll down: the form is in the footer.
#9 Morning Brew
Morning Brew is a newsletter you’ll immediately recognize in your inbox thanks to the little coffee cup emoji. As they claim on their site, they "deliver quick and insightful updates about the business world." As a big fan, I need to add – in a funny and delightful way.
Apart from the main issues, you can find newsletters dedicated to various topics: technology, marketing, finance or HR, among others. They focus on the U.S. perspective.
📩 Where to sign up? Go here for the main issue, and take a look at Brew Brands for specialized newsletters.
#10 PR@ctical
Some of the most interesting newsletters come from practitioners. And that's the case with Pr@ctical, where Sarah Evans, founder and CEO of Sevans, a digital PR agency, shares her views on trending PR industry topics.
Pr@ctical combines hands-on tips with intelligent opinion commentaries. It's aimed mostly at PR experts who want to build visibility and influence. Once a week, you get a message ideal for a short read-break: the articles speak with Sarah's voice, being both entertaining and inspiring.
📩 Where to sign up? You'll find Sarah's newsletter on Substack.
#11 PRNews
PRNews is a well-known educational resource where you can find the newest PR movement analysis, strategy tips, and news. They contribute greatly to the PR industry, holding conferences, awards, and hosting job boards.
The PRNews newsletter gives you a wide range of topics to choose from – from data and measurements to job board openings. When you sign up, you can tick what options are most relevant for you.
📩 Where to sign up? Find the form on PRNews online’s page.
#12 Stephen Waddington’s newsletter
Stephen Waddington is a business advisor, and book author. He is the founder and managing partner of Wadds Inc.
His weekly newsletter is personal and direct. He attends numerous PR conferences and events – both those focused on business and academic perspectives – and shares his insights in an elegant and simple way. He also mentions important topics for the PR world.
The Wadds Inc. newsletter is available via Substack, so you can go and check out the previous issues.
📩 Where to sign up? Check it out on this Substack page.
#13 Almost Timely newsletter
Almost Timely keeps you in the loop with all relevant AI-related news. It's a weekly digest with thought-provoking content about generative AI. There's also a practical side, with tips on implementing the newest tools and a free resource section.
Although it's not a specific public relations newsletter, it's definitely worth checking out. Any tool that helps to speed up the creation process is useful for PR specialists.
📩 Where to sign up? You can sign up on the author's substack page.
#14 PRovoke Media
The PRovoke newsletter supplies you with a thorough perspective on PR with original research, in-depth case studies, and industry reports. It's another one with a focus more on commenting on different aspects than guiding you through the basics of the PR arena. They focus strongly on PR agencies, preparing annual research and global rankings.
On their page you can choose from two options:
- Global briefing: which is a regular editorial, covering opinion pieces, trending news, and reporting.
- Marketing and events: which gives a heads-up about the PRovoke Media initiatives, global events, and job board.
📩 Where to sign up? Fill in the form on PRovoke Media’s page.
#15 The Marketing Millennials
The Marketing Millennials newsletter comes from Daniel Murray, founder of Authority B2B, a B2B LinkedIn growth and brand-building agency. That's why it should get your attention, as Daniel is talking a lot about branding. A LOT. Which is easily transferable to the PR area.
Learn about catchy email subject lines (to get the attention of your chosen journalists), how brand X is benefitting from their actions, and influencer marketing. All of this soaked in humor, pop culture references, and rich insights.
📩 Where to sign up? You'll find the sign-up place right on Marketing Millennials’ page.
#16 Sword and the Script monthly newsletter
Do you recall what headlines impacted you 3 weeks ago? Neither do I.
That's why newsletters like Sword and the Script, by Frank Strong, are amazing. Each week, he sends out a list of the most valuable articles from different areas, like data and marketing, psychology, creativity, and career.
Frank also shares his newsletter archive, which is an amazing way to confirm that you want those letters in your inbox.
📩 Where to sign up? Go to Sword and the Script’s page.
#17 Thea Chippendale’s newsletter
Thea Chippendale is the founder of a PR agency TLC. Apart from PR services, she offers consulting, mentoring and insights on PR strategy. She specializes in French PR, doing outreach to prestigious outlets.
Her newsletter covers PR hot topics, campaign roundups, and tips from invited PR experts. Thea has a wide perspective on the PR industry and delivers valuable information in a short and sweet form. She also adds exclusive materials to help you with campaign ideation.
📩 Where to sign up? Join the mailing list right on TLC Freelance’s page.
#18 JBH
JBH is a digital PR agency from the UK. They have a wide array of clients they support, and this experience informs their blog and newsletter insights. When you subscribe, you'll get the newest posts, sharing insights about integrating PR strategies with their clients' brands, huge PR moments, and industry break-throughs.
📩 Where to sign up? Go to their JBH’s home page and scroll down to the footer.
That’s a wrap
Hopefully, you have been able to choose some newsletters for yourself. As you can see, with curated content and well-thought messages, PR newsletters won't just take up storage in your email inbox.
PR newsletters (and those PR-related) are a great source of inspiration. Whether you need to follow the latest industry news, or gather all the tips you might use in the future, a constant influx of fresh ideas is a must. Most likely you won't use them all right away, but when the need arises, you'll be able to choose from a much wider repository of insights.
And when it comes with a bit of entertainment and vivid personality – you'll soon see yourself eagerly checking your email for the newest stories.