Talkwalker Pricing and Alternatives Explained (2025)

Talkwalker is a consumer intelligence and social listening platform used by brands and agencies. It monitors mentions, keywords, and conversations across a wide array of digital and traditional sources, including social media, news sites, blogs, forums, print, and broadcast.

Leveraging AI-powered analytics, Talkwalker provides insights into brand perception, consumer sentiment, market trends, and campaign performance, helping businesses make data-driven decisions.

Unfortunately, Talkwalker's pricing is impossible to find on their website. Based on research and user reviews, though, we estimated how much it costs.

Given that you're Googling their pricing, you probably want to buy a powerful PR software platform without straining your budget. Naturally, we want to help you find the answer to your question and introduce Prowly as a smart alternative. Ready when you are.

Talkwalker pricing and plans

Based on our research and estimates, Talkwalker pricing starts between $1,200 and $9,600 per year.

Unfortunately, Talkwalker's pricing is not publicly available. Their pricing page only shows their 4 plans (called packages), with undisclosed costs, and a contact form to obtain a quote.

It's also unknown if Talkwalker offers monthly plans. Only yearly subscriptions are likely available, which is common in the PR software industry.

Packages explained

Talkwalker offers four main subscription levels: Listen, Analyze, Business, and Premium. These tiers provide different sets of features and varying capacities for data analysis, allowing businesses to choose a plan that aligns with their specific requirements.

• The Listen package serves as an entry-level option, providing core social listening and media monitoring features suitable for organizations starting their monitoring efforts.  
• The Analyze plan builds upon this by adding social benchmarking capabilities and a larger data volume, making it a popular choice for those seeking deeper insights.  
• The Business package is designed for enterprise-grade consumer intelligence, offering a significantly increased data volume and features tailored for strategic initiatives and scalability across teams.  
• The Premium plan represents the most comprehensive offering, with the highest data volume and advanced AI capabilities for transformative business impact.  

Each tier includes unlimited users and access to Talkwalker's Blue Silk™ AI, with increasing data volume levels and feature sophistication as you move up the tiers.

Some third-party websites mention the existence of a Basic package, starting at an even lower price. However, it's unknown if this is a discontinued plan or is still available.

Despite having four different subscription tiers on their pricing page, Talkwalker likely offers customized quotes tailored to specific business needs.

Ultimately, the cost can depend on factors like the volume of data being analyzed, the specific features required, and how well you negotiate your final price.

Pricing estimates

Unfortunately, there isn't much data available online about Talkwalker's pricing. Many software review websites cite prices varying from $1,200 and around $10,000, while others say that the starting price is closer to the latter figure.

There is a big discrepancy between plans, with some websites citing even $20,000 per year for the enterprise-level plans.

A review from 2017 cites paying under $10,000 for Talkwalker. However, as of 2025, this number may be much higher and likely similar to other PR software platforms.

Talkwalker alternatives

If you’re keeping your options open for other media monitoring tools, Talkwalker's competitors offer similar features, such as media monitoring, media database, PR outreach, reporting, and more.

Similarly, many tools, like Talkwalker, don't show their pricing on their websites, making you wonder how much media monitoring costs.

If you're looking for an alternative with transparent pricing, Prowly offers media monitoring, a robust media database, and more, starting at $258/month.

Here are the top 5 Talkwalker alternatives:

• Prowly
• Meltwater
• Cision
• Muck Rack
• Agility PR

Prowly

💸 Pricing: Transparent, starts at $258 per month

Prowly is more than just a media monitoring tool—it’s your all-in-one PR platform for managing every stage of the PR workflow.

From media outreach and journalist discovery to monitoring coverage and tracking backlinks, it’s tailored for PR professionals who want maximum impact with fewer tools.

Meltwater

💸 Pricing: Custom pricing

Meltwater is a global media monitoring and intelligence tool that provides in-depth insights across news, social media, and broadcast channels.

Media monitoring features include real-time alerts, AI-driven sentiment analysis, social listening, and competitive benchmarking. It also offers a vast media database with journalist contacts, press release distribution, and advanced analytics to measure PR impact.

Cision

💸 Pricing: Custom pricing

Cision is a leading media monitoring and PR platform in the US with extensive global coverage, offering powerful tools for tracking media impact and managing press outreach.

Media monitoring features include real-time news alerts, AI-powered sentiment analysis, social media tracking, and broadcast monitoring. It also has a vast media database with journalist contacts, press release distribution, and a PR CRM for campaign management.

Conclusion

Talkwalker’s plans can run anywhere from about $1,200 to $9,600 a year, and possibly even more depending on the features and number of users.

To get an exact quote, it's best to get in touch with their team by filling out the contact form on their pricing page.

If you’d rather skip the mystery quotes and start monitoring your brand today, Prowly gives you the same core features (plus a full PR toolkit) with crystal-clear pricing that starts at $258 per month and a no-risk 7-day free trial.