PR Outreach & Media Relations ∙ 11 min read
How to Find Relevant Journalists & Their Emails to Contact Them
Bart Donda ∙ 13 May 2024
If you’re looking to contact reporters, reporters, or other media contacts in hopes of getting media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure […]
Press Release Writing and Content Creation ∙ 10 min read
Media Pitch vs Press Release—What’s the Difference?
Bart Donda ∙ 13 May 2024
The line between the common understanding of a press release and a media pitch has become rather blurred. Here are the key differences.
AI in Public Relations ∙ 12 min read
AI in Public Relations: the Benefits and Risks of Change
Nicholas Berryman ∙ 13 May 2024
Most PR professionals surveyed (67.8%) in The State of PR Technology 2023 already utilize AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So, let’s take a closer look at how PR professionals use AI. Artificial intelligence in the PR industry is already changing the landscape, both the good […]
Press Release Writing and Content Creation ∙ 14 min read
Press Release Format Guide (w/ Examples)
Zuzanna Dora ∙ 13 May 2024
With press release writing, it's not all about the content. The way you present - or format - your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! […]
PR Outreach & Media Relations ∙ 11 min read
Effective PR Outreach Emails: Templates and Examples
Tim Green ∙ 13 May 2024
Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. Unfortunately, though, getting the attention you deserve isn’t as simple as it might seem. Successfully gaining publicity takes time, hard work, and careful […]
PR Outreach & Media Relations ∙ 13 min read
How to Do PR Outreach (w/ Expert Tips, Tools & Examples)
Berenika Teter ∙ 13 May 2024
Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. Here’s when PR outreach (also referred to as media outreach) comes in. Below, PR experts shed some light on the meaning of PR outreach, along with best practices […]
PR Industry News & Trends ∙ 8 min read
The Similarities and Differences Between US and UK PR
Gina Nowicki ∙ 13 May 2024
As a PR professional, I know there is plenty of good news about industry growth. The PR industry is doing very well in the global market: research firm Statista reports that its worldwide value now stands at $97 billion. This growth may make you consider testing the waters in a new PR market. Since US […]
PR Strategy & Planning ∙ 13 min read
PR Planning: How to Create a PR Strategy (w/ Template)
Berenika Teter ∙ 13 May 2024
Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy […]
Press Release Writing and Content Creation ∙ 6 min read
Data-Driven Storytelling: How to Create Data-Driven Stories (w/ Examples)
Simki Dutta ∙ 13 May 2024
At some point, every PR professional struggles to find interesting story angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]
Press Release Writing and Content Creation ∙ 12 min read
9 Digital Storytelling Examples You Should Know If You Work in PR
Dominika Kuras ∙ 13 May 2024
We still get involved in great stories. We live characters' lives, root for them during their journeys and development. And most of all - when they take up a challenge, fail and get back up. Now that is the secret sauce to lifting your PR campaign from simply good to terrific - digital storytelling. Sounds […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write a Music Press Release (Examples & Templates)
Gina Nowicki ∙ 13 May 2024
What is a press release for music? It's an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […]
Industry-Specific PR ∙ 10 min read
Fashion PR Guide to Grow A Recognizable, Beloved Brand
Lindsey Smolan ∙ 13 May 2024
For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. Whether handling fashion PR in-house or working at an external fashion public relations agency, there are some ways to ensure that your campaign is as successful as possible. Let’s start from the basics. What does […]
