PR Industry News & Trends ∙ 13 min read
5 PR Trends to Jump On in 2025 (+ Tips and Tactics)
Kamila Hanson ∙ 4 Mar 2025
Some industries are as slow as a turtle when it comes to change, but not PR. One day, you’re grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just […]
Media Lists & Journalists ∙ 5 min read
Top News Journalists – The 2025 List
Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
PR Measurement & Analytics ∙ 9 min read
PR Evaluation: Top Metrics and Tools to Use in 2025
Mile Zivkovic ∙ 3 Mar 2025
You can't improve what you don't measure. And unfortunately for the world of public relations, a lot of the campaigns that PR pros do are considered nice to have rather than essential. The key reason? You're not evaluating the success of your PR efforts. And even when PR teams measure something, it's most often vanity […]
PR Measurement & Analytics ∙ 9 min read
Daily Media Monitoring—How to Stay Ahead of the News Cycle
Mile Zivkovic ∙ 3 Mar 2025
If marketing and PR are your bread and butter, you should always know what your target audience is saying about you. But even broader than that, what does the general public think about your brand and how are media outlets reporting on you? Checking in occasionally is just not an option, you need daily media […]
PR Strategy & Planning ∙ 10 min read
What is Brand Advocacy and Why Is It Important for PR?
Mile Zivkovic ∙ 28 Feb 2025
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. The key element? They promote the brand voluntarily. Today, we'll show you what brand advocacy is, why it matters for any business and how you can […]
PR Measurement & Analytics ∙ 8 min read
What are Press Release Analytics and How Do they Work?
Mile Zivkovic ∙ 28 Feb 2025
You can't improve what you don't measure. And when it comes to press releases, PR professionals all too often either don't track them at all or use outdated and irrelevant metrics. However, press release tracking is the only way you can improve your PR outreach efforts. Today, we show you everything you need to know […]
PR Measurement & Analytics ∙ 11 min read
The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity
Dominika Kuras ∙ 28 Feb 2025
Your brand could be making waves online right now—and you wouldn’t even know it. Journalists, bloggers, and influencers might be dropping your name, but without a link, those mentions don’t drive traffic or boost your PR efforts. Unlinked mentions are everywhere, but unless you act on them, you're leaving valuable media exposure on the table. […]
PR Strategy & Planning ∙ 13 min read
PR Strategy Template: Key Steps for Building a Winning PR Plan
Berenika Teter ∙ 28 Feb 2025
Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a public relations […]
Media Monitoring ∙ 17 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
PR Outreach & Media Relations, PR Strategy & Planning ∙ 15 min read
The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact
Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
Press Release Writing and Content Creation ∙ 11 min read
New Product Press Release Writing Guide (Examples & Template)
Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Campaign Results: a Guide to Success
Mile Zivkovic ∙ 25 Feb 2025
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. The right success measurements […]
