PR Measurement & Analytics ∙ 8 min read
Media Mentions Guide: How to Track Media Mentions Effectively
Gina Nowicki ∙ 26 May 2024
A media mention is using a brand name or keyword you’re tracking. It can occur in various mediums, such as print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions must be consistently and accurately monitored to ensure the quality and effectiveness of PR work. […]
PR Measurement & Analytics ∙ 12 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 24 May 2024
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Rebranding Press Release (Examples and Template)
Zuzanna Dora ∙ 23 May 2024
A rebranding press release is an official announcement for the news media, offering insights into your company's rebranding process. Sent to carefully selected media outlets, it helps you get coverage and reach the right key audiences. In this way, you can share your new brand story and generate excitement for the changes. We'll show you […]
PR Tools & Software ∙ 12 min read
The Best Google Alerts Alternatives for PR Pros
Gina Nowicki ∙ 22 May 2024
Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts. PR professionals need reliable, accurate, and timely results, so most are now turning to Google Alerts alternatives that are dependable (and by […]
PR Strategy & Planning ∙ 11 min read
14 Tips for Creating a Successful Earned Media Strategy
Mile Zivkovic ∙ 22 May 2024
What's better than good publicity? Getting good publicity for free when you haven't even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we're going to help you uncover some earned media ideas and provide tips for creating an […]
PR Tools & Software ∙ 7 min read
Roxhill 2024 Pricing — How Much Does it Cost? [+ Alternatives]
Mile Zivkovic ∙ 22 May 2024
If you’re looking for a PR tool and media database, quite a few are out there. Roxhill is among the most popular choices for UK businesses looking to build relationships with journalists. But you might be wondering — how much does Roxhill cost? Here is everything you wanted to know about Roxhill pricing. Short on […]
PR Strategy & Planning ∙ 9 min read
6 Powerful PR Tips for Startups to Get Noticed
Pratik Dholakiya ∙ 22 May 2024
In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. While bigger organizations can afford to work with professional PR firms to expertly manage all PR-related affairs, your humble startup likely doesn’t have the budget to do […]
PR Tools & Software ∙ 7 min read
Prezly Pricing in 2024: How Much Does Prezly Cost?
Mile Zivkovic ∙ 21 May 2024
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we'll help you discover everything about […]
PR Strategy & Planning ∙ 8 min read
How to Use PR Tools to Solve Any PR Challenge
Gina Nowicki ∙ 21 May 2024
Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]
Media Monitoring ∙ 14 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 20 May 2024
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what are they saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]
PR Tools & Software ∙ 12 min read
Top 5 Meltwater Alternatives in 2024
Zuzanna Dora ∙ 17 May 2024
The PR software market offers a wide range of options, and it can be difficult to choose the best one for you. This article aims to help you make the right choice by comparing the best Meltwater alternatives. Who is the competition for Meltwater? Prowly Muck Rack Cision Brand24 Agility PR We'll cover these top […]
PR Outreach & Media Relations ∙ 12 min read
Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)
Dominika Kuras ∙ 17 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
