PR Measurement & Analytics ∙ 8 min read
PR Reporting: How to Measure Media Coverage
Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]
PR Strategy & Planning ∙ 14 min read
Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros
Dominika Kuras ∙ 12 Apr 2024
Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […]
PR Measurement & Analytics ∙ 9 min read
Master PR Reports: Essential Tips, Examples, and a Free Template
Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. Try Prowly's media monitoring free for 7 days Create media reports and start tracking your brand for […]
PR Industry News & Trends ∙ 7 min read
A Quick PR Guide to US Presidential Elections 2024
Kamila Hanson ∙ 11 Apr 2024
It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […]
PR Industry News & Trends ∙ 12 min read
15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)
Dominika Kuras ∙ 4 Apr 2024
Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next? Next is your […]
Press Release Writing and Content Creation ∙ 9 min read
Social Media Press Release Guide (w/ Examples)
Zuzanna Dora ∙ 4 Apr 2024
Social media press releases are present virtually everywhere - but it's hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department. When you’re given the challenge of coming up with a social media press release, fear not - […]
PR Strategy & Planning ∙ 11 min read
Successful Rebranding: Campaign Examples & PR Tips
Dilek Asanoska ∙ 4 Apr 2024
Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]
PR Strategy & Planning, Uncategorized ∙ 7 min read
Why Fake News Could Be a Brilliant Opportunity for Brand Engagement
Marialetizia Mele ∙ 4 Apr 2024
Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
Corporate Social Responsibility ∙ 8 min read
10 Corporate Social Responsibility Examples You Should Know
Max Benz ∙ 4 Apr 2024
With growing expectations to "do good" in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there's an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Press Release Boilerplate - Definition & Guide
Dominika Kuras ∙ 4 Apr 2024
In the PR world, a small element may become crucial. Like something as simple as a boilerplate. What is a boilerplate in a press release? It's like your company's ID card wrapped up in a press release – short and sweet but so very important in making a bond with your audience. As well as […]
