PR Industry News & Trends ∙ 9 min read
Welcome to the Club! PR Communities to Join [2024 Update]
Gina Nowicki ∙ 8 Jan 2024
Your partner doesn’t get it. Your best friend doesn’t get it. And your mom definitely doesn’t get it. Unless they are ambitious PR professionals too, they just don’t understand the thrills and challenges of working in PR. That’s why PR communities are so important. These are the places where you can ask a question (How […]
PR Industry News & Trends ∙ 8 min read
Top 18 PR and Communications Conferences for 2024
Zuzanna Dora ∙ 19 Dec 2023
Interested in networking, great insights, the newest trends and stellar campaigns? PR conferences gather brilliant minds from across the industry who come to teach, inspire - and learn. The world of public relations is evolving at a breakneck pace, and staying ahead of the curve is not just an option; it’s a necessity. With the […]
PR Industry News & Trends ∙ 11 min read
6 PR Trends That Are Ready To Be a Big Deal in 2022
Prowly ∙ 19 Dec 2023
It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve. We can’t resist the temptation to join the prediction game about our favorite topic, public relations, so allow us to share some thoughts on […]
PR Strategy & Planning ∙ 10 min read
PR Events Will be Back Soon—Are You Ready to Plan Yours?
Prowly ∙ 19 Dec 2023
We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]
Industry-Specific PR ∙ 9 min read
Financial PR Guide: Key Differences & Strategies to Amplify
Mile Zivkovic ∙ 18 Dec 2023
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]
PR Crisis Management ∙ 8 min read
5 PR Controversies That Made Us Cringe - Lessons on Handling a PR Disaster
Gina Nowicki ∙ 18 Dec 2023
When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Success: a Step-by-Step Guide
Mile Zivkovic ∙ 18 Dec 2023
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. With the right success […]
PR Crisis Management ∙ 6 min read
Crisis Communications in an Era of Media Distrust
Beau Peters ∙ 18 Dec 2023
In a lot of ways, ours truly is a golden age of communication. Perhaps never before have public relations been so dynamic or so interconnected. Nowadays, it’s not just the PR pros who are talking. The customer is talking, too, and not just with their wallets, anymore. They’re talking with their tweets and texts, their […]
PR Industry News & Trends ∙ 5 min read
Top PR Agencies in Toronto – The 2023 List
Prowly ∙ 18 Dec 2023
There are over a hundred PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain expertise, […]
PR Industry News & Trends ∙ 4 min read
The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference
Gina Nowicki ∙ 18 Dec 2023
Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, an annual event hosted by the Public Relations Society of America (PRSA). We were more than happy to join them all there because we just had to celebrate and support the return of PR events! What are PRSA and […]
PR Industry News & Trends ∙ 7 min read
Top PR Agencies in Vancouver - The 2023 List
Prowly ∙ 18 Dec 2023
Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world. Having built a well-deserved reputation for unique approaches to PR […]
PR Industry News & Trends ∙ 5 min read
Top PR Firms in NYC – The 2023 List
Prowly ∙ 18 Dec 2023
The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The top PR firms in NYC are responsible for showcasing some of the most recognizable household brands and celebrities and are renowned […]
