Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators.
This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach.
Unfortunately, it's difficult to find Vuelio pricing information on their website. However, based on research and user reviews, we've estimated its cost.
Today, we’ll talk about Vuelio pricing alongside that of a few alternatives.
You're likely searching for powerful PR software. We're here to help answer the question about how much Vuelio is and put forth Prowly as a smart alternative to Vuelio.
What is Vuelio?
Vuelio is one of the UK's most popular media databases that lets you quickly find contact details for media contacts across the UK and Ireland.
It offers an entire suite of PR tools, such as:
- finding media contacts
- managing public relations
- distributing press releases
- doing media analysis
- media monitoring
- and more
Probably the most valuable aspect of Vuelio is their media database, which has a varied list of contacts across different industries and verticals. It works the best for finding UK contacts, but it can be used globally as well.
Vuelio pricing in 2024 - an estimate
There is no publicly available pricing on the Vuelio website. You'll have to get in touch with their sales team to get an estimate.
But in our research, we found that Vuelio pricing starts at between £3,000-5,000 + VAT per year. You have to go for an annual contract and you cannot purchase Vuelio media tools on a monthly basis. Also, a free trial is not on offer.
In our research, we found a document from May 2022 from a government UK website that shares details on how much Vuelio cost. While it has been two years and the prices may have changed, this document gives great insights into pricing plans and modules.
Vuelio pricing breakdown
Everything in Vuelio is paid separately. While this is great news for those who want just one service, PR agencies that want a more complete package should look for an alternative to Vuelio.
Starting off, you need to pay for user licences to get basic access to Vuelio. The first user is £1,500 and you pay extra for each additional licence. If you want to get the press and stakeholder relationship module, that is an extra £1,000 for the first user.
But it doesn't end there. The Vuelio media database costs extra as well, you need to pay £1,600 to get access to the UK database. For global access, that's an extra £2,400 annually.
The communications planning module helps you manage relationships with journalists and influencers, and that's another £900 per year.
Vuelio media monitoring also costs extra and how much you need to pay depends on the level of service you want to get. The basic package is £1,500 per year, with the advanced package going up to £4,000 annually.
For advanced analytics, you need to shell out another £3,000 per year, while having an online newsroom costs from £3,000 to £5,000.
Last but not least, Vuelio offers specialized databases for your PR team, which all cost extra on top of everything mentioned so far. For example, their political database is £1,500 annually, business and finance is another £985, while sport is £540, for a few examples.
The verdict
Vuelio's pricing is not transparent and you have to reach out to get a quote for your specific use case. Every tool in their offer can be purchased separately, which can be good or bad news.
You can purchase only the tools you need. But on the other hand, many Vuelio alternatives offer all of these features as a part of their basic package and at a lower price.
Vuelio alternatives to consider
If you want to keep your options open, there are a few great Vuelio alternatives to consider.
Provider | Pricing | Contract length | # of contacts | Free trial |
Vuelio | From £3,000/yr* | Yearly only | >1,800,000 | ✖ |
Prowly | From $258/mo | Monthly or yearly | >1,000,000 | Free 7-day trial |
Muck Rack | From $10,000/yr* | Yearly only | >300,000 | ✖ |
Meltwater | From $6,000/yr* | Yearly only | >380,000 | ✖ |
Cision | From $7,200/yr* | Yearly only | >1,400,000 | ✖ |
Propel | From $9,000/yr | Yearly only | >1,000,000 | ✖ |
Agility PR | Undisclosed | Yearly only | >1,000,000 | ✖ |
Vuelio has the largest database out of all the competitors with 1.8 million contacts, but you don't get access to the full database at a single price point.
Additionally, Vuelio may seem cheaper than most of the other big names in the PR world based on this table alone. However, this is just the starting price for Vuelio, without the added features such as media monitoring, the newsroom, or the extended worldwide contact database.
How does Vuelio compare to Prowly?
The main difference is in the pricing plans. Prowly offers a monthly plan at $258 per month, while Vuelio can only be purchased with an annual commitment.
Vuelio | Prowly | |
Pricing | From £3,000/yr* | From $258/mo |
Free trial | ✖ | Free 7-day trial |
Media database size | >1.8 million | >1 million |
AI press release creator | ✖ | ✔ |
Email analytics | ✔ | ✔ |
PR CRM | ✖ | ✔ |
Online newsroom | ✔ | ✔ |
Media monitoring | ✔ | ✔ |
Support | Very responsive | Very responsive |
Vuelio also has a considerably bigger database, with 1.8 million vs the 1 million in Prowly. However, as you'll learn from many reviews, the database is primarily focused on contacts from the UK.
Outside of the media database, Prowly is more focused on features that enable easier communication with journalists, content creators and influencers. Tools such as the PR CRM and AI press release creator allow you to easily build relationships with relevant stakeholders in the world of media.
Perhaps most importantly, as we've shown from the pricing breakdown, all of the features in Prowly are offered in the main pricing package, while they are each charged as add-ons in Vuelio.
Conclusion
Vuelio's pricing seems a bit difficult to figure out, but with a little bit of research, you'll find out how much each of its features cost. Compared to its alternatives, Vuelio offers a rich media database highly focused on UK contacts. If you're in this market, Vuelio is a solid choice for a PR tool.
And if you're looking for a modern, AI-powered PR tool with a global focus, Prowly is your best bet.