Muck Rack Pricing in 2025 – How Much Does it Cost? [+ Muck Rack Alternatives]

Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team.

Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more.

So, why are you reading a blog post about Muck Rack pricing from Prowly, their competitor?

Unfortunately, Muck Rack pricing is impossible to find on their website. Based on research and user reviews, though, we estimated its cost.

Given that you're Googling their pricing, you probably want to buy a powerful PR software platform without straining your budget. Naturally, we want to help you find the answer to your question and introduce Prowly as a smart alternative. Ready when you are.

Muck Rack pricing

Unfortunately, Muck Rack doesn’t publically display their pricing plans. Upon visiting their pricing page, you will be asked to contact a Muck Rack representative for more details.

Based on our data and third-party sources, we estimate that Muck Rack costs an average of $10,000 annually.

Key takeaways:

• For a 1-user subscription, expect to pay around $5,000 per year and up (excluding discounts).
• The average price of a Muck Rack subscription is around $10,000 per year.
• The most expensive Muck Rack plans can cost $25,000 annually—or more!
• More affordable all-in-one PR tools, like Prowly, starting at $258/month, are available.

Pricing will mainly depend on the number of seats, with some users citing a different price for 1 user, 5, or unlimited seats. One person claims that every additional seat costs $1,500 per year.

How did we compile this data?

To determine the cost of Muck Rack, we've gathered pricing data from websites such as Reddit or Facebook groups for PR professionals.

Although this data may not be 100% correct, it can accurately estimate your expected payment.

Here is the full list:

Compare Muck Rack to alternatives

If you’re keeping your options open, Muck Rack alternatives offer the same features, such as media monitoring, media databases, PR outreach, and more.

Prowly

Prowly starts from $258/month billed annually and offers an all-in-one PR tool, an extensive media contacts database, and similar features to Muck Rack. Users can select monthly or yearly subscriptions or try the platform for free with a 7-day trial.

Cision

More expensive tools like Cision can cost over $10,000/year. These numbers are based on annual plans, so if you’re looking for a monthly subscription (which is most likely unavailable), expect to pay extra.

The difference between Muck Rack and its competitors can be found mainly in their pricing, media database quality, additional features, and customer support. In another post, we've covered a more in-depth comparison of Muck Rack vs. Cision vs. Prowly.

How does Muck Rack compare to Prowly?

The main difference is in the pricing plans – Prowly offers flexible pricing plans to suit any organization, whether big or small. Depending on the features you're after, Prowly might be a better choice if you don't want to spend too much on PR software.