In today's diverse PR landscape, relying on a single platform for brand communication is inadequate. Integrating platforms like YouTube, Facebook, Instagram, Twitter, blogs, press releases, and websites is essential. A brand newsroom is a central hub, offering a unified destination for your brand story. It's more than a repository; it bolsters website credibility, controls brand narrative, and manages online reputation.
In the digital age, a well-organized online press room is a vital component of an effective PR strategy. PR professionals must leverage its potential to boost outreach.
What do the best online newsrooms look like, then? 🧐 Here is your answer ⤵️
7 Best examples of online newsrooms
What is an online newsroom?
Let's briefly revisit the definition of an online newsroom to ensure we all understand the term the same way.
An online newsroom or press room is a single page hosting all your press releases and company news. It's a controlled platform where you manage your narrative and share updates. It's a resource for journalists, influencers, customers, and employees.
Read more about it in What Is an Online Newsroom & Why Do You Need One?
7 Best examples of online newsrooms
Look at website newsroom examples that stood out for us (or skip the best brand newsrooms entirely and see how you can create yours).
Before you dive into the examples, remember that with dedicated PR tools like Prowly, your press page can rank among the best online newsrooms.
Online newsroom example #1: Access Ventures
Recognized as a leading voice in values and mission-aligned investing, Access Ventures is a private operating foundation that wants to change how the world invests. To share their values and amplify their reach, they created a corporate newsroom that they now use to spread the word about their good work with financial journalists and potential investment partners.
It’s one of the best press page examples out there, mostly because it makes it easy for the media to follow the news. Relevant press releases, a downloadable press kit, and the follower/subscriber functionality that lets journalists subscribe to their newsroom website—it has everything that’s needed to build & foster relationships with the media.
Online newsroom example #2: Spotify Germany
The Spotify Presse newsroom is a prime example of how a brand can streamline its global PR efforts while maintaining a strong and consistent voice.
As one of the world's leading music streaming platforms, Spotify ensures that its newsroom is not just a repository for press releases but a strategic communication tool.
The newsroom provides localized news, corporate announcements, and industry insights, making it a valuable resource for journalists, media professionals, and stakeholders worldwide. With a clean, user-friendly layout and easily accessible press contacts, Spotify makes it simple for media professionals to find the latest company updates.
By integrating press kits, multimedia assets, and featured stories, the Spotify Presse newsroom effectively supports its brand narrative, corporate reputation, and media relations efforts on a global scale.
Online newsroom example #3: MakoLab
MakoLab is a team of technology experts working on different projects in the digital transformation field. They’ve successfully provided their clients with dedicated solutions to help them build relationships with their users, grow their businesses, and increase their market value.
The experts at MakoLab are no strangers to new technologies and digital platforms, which might be one of the reasons why they decided to create their newsroom website with a dedicated online press room tool (and they didn’t even have to involve their IT team to do so!).
Online newsroom example #4: Tidal Poland
The TIDAL newsroom exemplifies how a brand can use its PR hub not just for corporate communications but also to reinforce its unique identity and cultural influence.
As a global music streaming service known for its high-fidelity sound and artist-first approach, TIDAL leverages its newsroom to share company news, partnerships, and exclusive content initiatives.
The newsroom is designed to be clean, accessible, and highly visual, ensuring that journalists and media professionals can easily navigate press releases, executive statements, and multimedia assets. By blending industry updates with compelling brand storytelling, TIDAL positions itself as more than just a streaming service—it's a thought leader in music, technology, and artist empowerment.
This newsroom approach strengthens brand credibility while keeping the media and stakeholders engaged with the latest developments in the industry.
Online newsroom example #5: Ashley May
Speaking of well-designed, very visual online newsroom examples—take a look at Ashley May, a fashion start-up based in Leeds, UK. Even though they’ve just started, they have already created a brand newsroom with everything a journalist might need to write about them: a press kit, press releases, an “About Us” section, social media streams, and links to the main page.
Online newsroom example #6: Sarens
The Sarens brand newsroom exemplifies how a well-structured newsroom can serve as both an informational hub and a storytelling platform. Specializing in heavy lifting and engineered transport, Sarens uses its newsroom to highlight large-scale projects, industry innovations, and corporate milestones.
Their approach is particularly effective because it combines technical expertise with compelling narratives, making complex engineering achievements accessible to both industry professionals and the general public. Additionally, their newsroom is regularly updated with press releases and case studies, ensuring that journalists and stakeholders always have access to the latest company insights.
By integrating rich visuals, videos, and detailed reports, Sarens successfully turns its newsroom into a dynamic PR asset that reinforces its brand authority in the construction and engineering sector.
Online newsroom example #7: Brydge
One look at their brand newsroom, and you can easily guess what Brydge is all about. It’s the fastest-growing tablet keyboard brand for the Apple iPad and Microsoft Surface, offering a wide range of premium mobile and desktop accessories.
At some point, the team at Brydge needed a dedicated place for all publications across media outlets and relevant content created in the form of blog posts and other thought-leadership articles. That’s exactly what they’ve been using their online newsroom for, with great results.
Ready to create the best online newsroom?
With dedicated PR tools, your press page can easily make the list of the best online newsrooms. Take the first step and create your newsroom website.
