PR Strategy & Planning ∙ 10 min read
How to Create a PR Budget - All You Need To Know
Prowly ∙ 29 Mar 2022
Planning a PR budget is no one’s idea of a great time but—spoiler alert!—you do not want to go flying blind when it comes to forecasting your spending. This is as true for PR activities as it is for anything else. And while you may or may not have any influence over how much funding […]
PR Strategy & Planning ∙ 7 min read
5 Best Productivity Tips and Tools for PR Professionals
Ana Grasic ∙ 29 Mar 2022
If you’re working in public relations, you know the work is not all as glamorous as sometimes presented on TV and movies. Luckily for you, there are a lot of tools out there that could help you be more productive and even make time to enjoy the after-work activities.
PR Strategy & Planning ∙ 9 min read
How to Create an SEO-Friendly Website for Your PR Agency
Shane Barker ∙ 23 Mar 2022
The internet is filled with tons of content on SEO tips and tricks. But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […]
PR Strategy & Planning ∙ 10 min read
SEO Public Relations: A Beginner's Guide To SEO For PR Pros
Matthew Woodward ∙ 18 Mar 2022
SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO PR to shape your […]
PR Strategy & Planning ∙ 22 min read
How to Create a Digital Knowledge Management Strategy to Improve Your Brand's Reputation
Josh Brown ∙ 4 Mar 2022
Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1 times more likely to trust brands with a strong, central purpose and a […]
PR Strategy & Planning ∙ 9 min read
PR Team Management: Optimize Your (Remote) PR Workflow
Gina Nowicki ∙ 28 Feb 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]
PR Client Management ∙ 9 min read
PR Client Onboarding: How to Successfully Onboard a New PR Client
Gina Nowicki ∙ 28 Jan 2022
Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […]
PR Strategy & Planning ∙ 9 min read
Employer Branding Strategy: How to Build Your Employer Brand with PR
Jessica Perkins ∙ 15 Jan 2022
Many business owners assume that their human resource (HR) and public relations (PR) departments couldn’t be more different, but that’s far from the truth. While HR deals with personnel and PR projects the image of a company, both departments are used by an organization to maximize returns on investments. In a sense, PR can attract […]
PR Strategy & Planning ∙ 10 min read
7 Reasons Why PR & Marketing Professionals Should Join Affiliate Programs
Christopher Jan Benitez ∙ 15 Jan 2022
You may have heard the term affiliate marketing thrown out there in the PR & marketing industry. Some say it’s a great way to earn additional income, while others go as far as to say you can turn it into a full-time career. Before delving into the earnings potential of the affiliate programs, it’s worth […]
PR Strategy & Planning ∙ 10 min read
SaaS PR: Bootstrap PR Ideas for Your SaaS from a Founder
Philipp Wolf ∙ 28 Dec 2021
It’s a well-known fact that SaaS companies deliver a unique business model. They might offer both products and services other people need, but they shouldn’t slack on developing a beneficial PR strategy. PR for SaaS becomes crucial to keep potential and current clients informed of news, updates, and more in order to drive further success. […]
PR Strategy & Planning ∙ 8 min read
Use PR to Increase Sales Post-COVID-19: A Guide for SMBs
Gaurav Belani ∙ 28 Dec 2021
The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]
PR Strategy & Planning ∙ 9 min read
Mastering Blockchain & Crypto PR: Top Blockchain PR Techniques
Sarah Mawji ∙ 28 Dec 2021
Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector - but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […]
