PR Strategy & Planning ∙ 8 min read
Business Not As Usual. Public Relations in the Digital Economy
Angu Ransom ∙ 11 Dec 2023
The digital economy has also transformed the public relations industry, both in Europe and across the globe.
PR Measurement & Analytics ∙ 7 min read
Pica Pole or Digital Analytics? ROI and the Art of PR
Dick Grove ∙ 11 Dec 2023
As PR professionals, we live and function in very uncertain times - politically, socially, and economically. Collectively, we are anxious as we round the bend into 2021. Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]
PR Client Management ∙ 5 min read
#PRpeople: Creating Stellar Content Will Take Your Client To The Next Level
Kristen Tischhauser ∙ 11 Dec 2023
Kristen Tischhauser, Co-founder & Managing Partner oftalkTECH, about major trends to follow in 2016: “I believe owned media creation and distribution strategy should be part of your PR plan this year. Creating stellar content and posting it in places like...”
PR Strategy & Planning ∙ 7 min read
#PRpeople: Corporate PR, When Done Well, Can Help Solve Many Business Issues
Paul Wilke ∙ 11 Dec 2023
Reporters and PR professionals share a passion for telling stories. As a journalist, I highly valued the relationships I had with good PR people. I knew that if I needed a good story, there were a few folks I could call out of the blue and say, “What do you have for me?”
PR Measurement & Analytics ∙ 9 min read
6 Things You Should Know About PR Attribution
Lucas Sommer ∙ 11 Dec 2023
Most communications practitioners understand public relations' value when gaining exposure for a brand, product, event, or milestone. Because PR and marketing work hand-in-hand in most organizations, it's necessary to ensure one can track how successful marketing and communications efforts really are. The real question is whether PR can be tracked with attribution the same way […]
Industry-Specific PR ∙ 7 min read
Political PR: Strategies and Tools for Political & Election Campaigns
Prowly ∙ 11 Dec 2023
Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and managing your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]
PR Strategy & Planning ∙ 6 min read
Public Relations and Advertising: Life with or without borders?
Karolina Kroliczek ∙ 11 Dec 2023
As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine's advertising team when their […]
Reputation Management ∙ 10 min read
Measure Your Online Reputation: 9 Key Metrics to Track
Hanson Cheng ∙ 3 Dec 2023
At one point or another, your business could experience a PR nightmare. It has happened even to the biggest and most established names. Pepsi received flak with their ad featuring Kendall Jenner. Dove's Facebook ad was labeled racist even when it was anything but. Then, there's the matter of consumers' trust being heavily dependent on […]
PR Strategy & Planning ∙ 8 min read
PR Team Structure: How to Build and Grow Your PR Team
Gina Nowicki ∙ 1 Dec 2023
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively...
PR Strategy & Planning ∙ 11 min read
How to Use Prowly to Step Up Your PR Link Building Game
Laura Ellen Blackwell ∙ 29 Nov 2023
Prowly is designed to make PR outreach the easiest thing in the world. And if you’re already familiar with the concept of outreach, then you know how time-consuming it can be. When it comes to link building; high quality, editorial links are the ones that have the biggest impact on SEO and, ultimately, where your […]
PR Strategy & Planning ∙ 14 min read
The Gig Economy Might Save the PR Agency Business Model - Here's Why
Shauna Nuckles ∙ 28 Nov 2023
Over the past year, my team and I have worked intimately with PR agencies to help them navigate the challenges that came with running a business during a global pandemic. It isn’t easy to find words that accurately summarize our collective experience, but every PR professional I’ve connected with has had something in common. They […]
Industry-Specific PR ∙ 9 min read
Public Relations for Video Games - How to do Gaming PR in 2025
Prowly ∙ 25 Nov 2023
There are still plenty of people who don’t know how huge the video game industry is. On average, around ten gaming titles make as much or more as Hollywood’s #1 hit every year. In 2020, industry revenue reached nearly $180 billion. Just to compare (and to be fair by using the last pre-COVID year), the […]
