Reputation Management ∙ 10 min read
Measure Your Online Reputation: 9 Key Metrics to Track
Hanson Cheng ∙ 3 Dec 2023
At one point or another, your business could experience a PR nightmare. It has happened even to the biggest and most established names. Pepsi received flak with their ad featuring Kendall Jenner. Dove's Facebook ad was labeled racist even when it was anything but. Then, there's the matter of consumers' trust being heavily dependent on […]
PR Strategy & Planning ∙ 8 min read
PR Team Structure: How to Build and Grow Your PR Team
Gina Nowicki ∙ 1 Dec 2023
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively...
PR Strategy & Planning ∙ 11 min read
How to Use Prowly to Step Up Your PR Link Building Game
Laura Ellen Blackwell ∙ 29 Nov 2023
Prowly is designed to make PR outreach the easiest thing in the world. And if you’re already familiar with the concept of outreach, then you know how time-consuming it can be. When it comes to link building; high quality, editorial links are the ones that have the biggest impact on SEO and, ultimately, where your […]
PR Strategy & Planning ∙ 14 min read
The Gig Economy Might Save the PR Agency Business Model - Here's Why
Shauna Nuckles ∙ 28 Nov 2023
Over the past year, my team and I have worked intimately with PR agencies to help them navigate the challenges that came with running a business during a global pandemic. It isn’t easy to find words that accurately summarize our collective experience, but every PR professional I’ve connected with has had something in common. They […]
Industry-Specific PR ∙ 9 min read
Public Relations for Video Games - How to do Gaming PR in 2023
Prowly ∙ 25 Nov 2023
There are still plenty of people who don’t know how huge the video game industry is. On average, around ten gaming titles make as much or more as Hollywood’s #1 hit every year. In 2020, industry revenue reached nearly $180 billion. Just to compare (and to be fair by using the last pre-COVID year), the […]
Reputation Management ∙ 7 min read
Using PR to Improve SEO Reputation Management
Gina Nowicki ∙ 24 Nov 2023
What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […]
PR Strategy & Planning ∙ 7 min read
Digital PR and SEO: The Power Team for Today’s PR Initiatives
Anna Lebedeva ∙ 24 Nov 2023
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Reputation Management ∙ 8 min read
How to Make the Best of Negative Reviews Online
Pratik Dholakiya ∙ 24 Nov 2023
Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […]
PR Strategy & Planning ∙ 6 min read
How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape
John Hall ∙ 24 Nov 2023
Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]
PR Strategy & Planning ∙ 10 min read
6 Tactics to Increase Brand Awareness For Your Small Business
Adelina Karpenkova ∙ 24 Nov 2023
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]
PR Strategy & Planning ∙ 7 min read
Content Promotion: The New Digital Frontier for PR Professionals
Hilary Thompson ∙ 24 Nov 2023
As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]
PR Strategy & Planning ∙ 7 min read
6 Effective Ways Small Businesses Can Launch (and maintain) Their PR Efforts
Valerie Christopherson ∙ 22 Nov 2023
Public Relations are not meant for large corporations only, small businesses can benefit equally or more from such efforts. 70% of publishers say that they are open to getting pitched, as long as the pitch is up to their beat and PR experts understand this.
