Reputation Management ∙ 10 min read
How to Recover from a Reputation Crisis and Rebuild Your Brand
Adela Belin ∙ 4 Apr 2024
A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. So, how […]
PR Strategy & Planning ∙ 17 min read
7 Qualities of Personal Branding That Define Crisis Management
Abbi Head ∙ 4 Apr 2024
Crises come in all shapes and sizes, but we see three types of situations the most. First, there is the known crisis, where you know something terrible will happen and have some time to plan for it. Second, there is the unknown crisis, where something comes from nowhere and blindsides you. And third, there is […]
Corporate Social Responsibility ∙ 7 min read
Prowly’s CSR Initiatives in 2022, a Retrospective
Nicholas Berryman ∙ 3 Apr 2024
As we look back on 2022, just as with every passing year, we like to ask ourselves a few simple questions: Have we at Prowly made a social impact? It has been an exciting year of rapid growth and uncharted success, but have we kept to our standards as an ethical business? As we expand, […]
PR Strategy & Planning ∙ 6 min read
3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy
Mariya Parodi ∙ 3 Apr 2024
Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]
PR Strategy & Planning ∙ 9 min read
How Can Social Media Listening Increase Customer Advocacy?
Dominika Kuras ∙ 3 Apr 2024
Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands, or industries. It helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising. By employing social media listening, brands can tap […]
Reputation Management ∙ 7 min read
Media Overexposure: How to Take Back Control of Your Media Presence
Abbi Head ∙ 3 Apr 2024
The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […]
PR Measurement & Analytics ∙ 11 min read
Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It
Miłosz Krasiński ∙ 3 Apr 2024
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: For PR professionals, specifically, sentiment […]
PR Measurement & Analytics ∙ 13 min read
Benefits of Social Listening for PR Agencies (with Case Studies)
Mile Zivkovic ∙ 3 Apr 2024
Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools - public relations agencies. If you're a PR agency struggling to get a seat at the table and prove the effectiveness of […]
Corporate Social Responsibility ∙ 10 min read
How to Introduce Public Relations Sustainability into Your Brand or PR Agency
Mile Zivkovic ∙ 26 Mar 2024
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy. Which of these […]
PR Measurement & Analytics ∙ 13 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2025: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
PR Strategy & Planning ∙ 12 min read
What is a Press Kit? Best Press Kit Examples for 2025
Berenika Teter ∙ 14 Feb 2024
When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […]
PR Strategy & Planning ∙ 7 min read
How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
Matt Baird ∙ 14 Feb 2024
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […]
