PR Outreach & Media Relations ∙ 7 min read
5 Ways to Bolster Cold Emails with Social Proof (+ Examples)
Kelly O'Hara ∙ 14 Jul 2022
I started my marketing career as a link builder at a digital agency. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. Thankfully, I’ve honed my networking and cold outreach strategy since then. But the truth is, cold outreach is tough no matter what you’re pitching. It’s […]
PR Outreach & Media Relations ∙ 7 min read
How to Use Your Company's C-Suite to Get Featured in the Media
Corina Leslie ∙ 24 Jan 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]
PR Outreach & Media Relations ∙ 7 min read
Plain Text vs HTML Email Pitch: Which Is Better?
Prowly ∙ 17 Jan 2022
The one and only real answer to this problem is - it depends. Both types of emails are a good fit for different communication purposes. But what are their crucial pros and cons?
PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How to Avoid Spam Folders & Land in Inboxes
Prowly ∙ 15 Jan 2022
Spam filters aren’t just something that email marketers have to worry about. Anyone who depends on email for starting and maintaining relationships needs to be aware of the rules involved when it comes to ensuring the safe delivery of your messages. That includes PR pros using email to send pitches to media contacts. Even if […]
PR Outreach & Media Relations ∙ 8 min read
Gini Dietrich: Six Tips for Pitching Journalists and Bloggers
Gini Dietrich ∙ 22 Dec 2021
It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it?
PR Outreach & Media Relations ∙ 11 min read
Why Should You Manage Your Press Contacts With a PR CRM?
Berenika Teter ∙ 20 Dec 2021
Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might be struggling with keeping your contacts well-organized and up-to-date, especially if you share them with other team […]
PR Outreach & Media Relations ∙ 10 min read
14+ Tips to Holiday Gift Guide Pitching (w/ Examples)
Gina Nowicki ∙ 4 Nov 2021
Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips and see a couple of holiday […]
PR Outreach & Media Relations ∙ 13 min read
5 Tips for (Re)connecting with Journalists in the New Normal
Prowly ∙ 18 Oct 2021
Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]
PR Outreach & Media Relations ∙ 10 min read
How to Keep Your PR Email List in Great Shape
Corina Leslie ∙ 13 Oct 2021
“The money is in the list” is a common adage in email marketing. It applies to PR professionals, too – can you imagine doing your job without a media list? We rely on our databases to send press releases, pitch stories, and keep in touch with the media. But how reliable are your media contacts? […]
Press Release Writing and Content Creation ∙ 11 min read
A Guide to Starting Your Own PR Podcast
Prowly ∙ 28 Sep 2021
There are a number of concrete benefits it can bring to the business side of any PR agency. Take a look at what starting a podcast could do for you.
Press Release Writing and Content Creation ∙ 7 min read
Readability or Pleasure?
Marta Olczak ∙ 28 Sep 2021
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
Press Release Writing and Content Creation ∙ 7 min read
5 Tricks to Stellar Proofreading of Your Media Pitch
Lesley Vos ∙ 28 Sep 2021
Email proofreading becomes a must-have skill for business people, marketers, and PR specialists who bother about metrics boost and their brands' overall reputation. The thing is that a tiny typo may cost millions to a business. When it comes to sales, media pitches, and overall business success, every detail matters. Yes, even if it's just […]
