PR Outreach & Media Relations ∙ 9 min read
7 Ways to Ruin Your PR Relationship with a Journalist
Gina Nowicki ∙ 15 Feb 2023
Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […]
Media Lists & Journalists ∙ 4 min read
Top Film Journalists to Cover Your Story - The 2023 List
Prowly ∙ 20 Dec 2022
The film industry is one of the most challenging to secure coverage in. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists. However, building a list of film journalists can be a complex and time-consuming task. In the fast-paced film industry, keeping track […]
Media Lists & Journalists ∙ 4 min read
Top Lifestyle Journalists to Cover Your Story - The 2023 List
Prowly ∙ 20 Dec 2022
Every PR professional knows the importance of having the best contacts when it comes to securing coverage. Building the right media list is essential, and this is particularly true if you are looking to contact the best lifestyle journalists. Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […]
Media Lists & Journalists ∙ 5 min read
Top Automotive Journalists - The 2023 List
Prowly ∙ 20 Dec 2022
When it comes to sharing your vehicle news, finding the right automotive journalists is crucial to helping you secure the maximum amount of coverage possible. The automotive world is a specialist subject, so ensuring you are sharing your news with the right people will help to guarantee that you are reaching the trendsetters and maximizing […]
Media Lists & Journalists ∙ 4 min read
Top Media Journalists to Cover Your Story - The 2023 List
Prowly ∙ 20 Dec 2022
No matter how big your news story might be, every PR professional knows that it will not get the coverage it deserves without the right media journalists. Pitching a story to relevant reporters is often the key ingredient that decides the success, or failure, of a campaign. When it comes to maximizing PR coverage, having […]
Media Lists & Journalists ∙ 5 min read
Top Travel Journalists to Cover Your Story – The 2023 List
Prowly ∙ 20 Dec 2022
As our world is getting smaller with globalization, travel journalism is an essential medium of information. Travel journalists offer us stories and insights that go beyond reviews of hotels, restaurants, or museums. They give us a glimpse of the wonders across the globe and inspire us. While travel journalists are often labeled as being 'frivolous', people […]
Media Lists & Journalists ∙ 5 min read
Top Gaming Journalists in the US - The 2023 List
Prowly ∙ 20 Dec 2022
To effectively reach your target audience with your esports story, it is critical for you to find the right gaming journalists. If you connect with journalists who address a wide variety of topics, it is less likely that your target audience will be reached by their media coverage. On the other hand, by tapping into […]
Media Lists & Journalists ∙ 6 min read
Top Science Reporters in the US - The 2023 List
Prowly ∙ 20 Dec 2022
The world of science is continually changing, and every month scientists are unlocking more secrets of the world and developing incredible inventions to aid everyday life. However, sometimes no matter how innovative the discovery, getting that news out can be a challenge. Ask any PR professional, and they will tell you that securing the coverage […]
Media Lists & Journalists ∙ 5 min read
Top Art Journalists to Cover Your Story – The 2023 List
Prowly ∙ 20 Dec 2022
A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]
Media Lists & Journalists ∙ 3 min read
Top Beauty & Fashion Journalists in the UK – The 2023 List
Magdalena Wosinska ∙ 20 Dec 2022
We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.
Media Lists & Journalists ∙ 5 min read
Top Environmental Journalists - The 2023 List
Prowly ∙ 12 Dec 2022
In recent years, the impact we are having on the planet has become one of the most hotly discussed issues in the world. From global warming stories to innovative new products, environmental journalists have never been more in demand. For PR professionals, this has made the industry incredibly competitive and having a proven media list […]
PR Outreach & Media Relations ∙ 7 min read
5 Ways to Bolster Cold Emails with Social Proof (+ Examples)
Kelly O'Hara ∙ 14 Jul 2022
I started my marketing career as a link builder at a digital agency. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. Thankfully, I’ve honed my networking and cold outreach strategy since then. But the truth is, cold outreach is tough no matter what you’re pitching. It’s […]
