PR Industry News & Trends, PR Tools & Software ∙ 5 min read
Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features
Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has […]
PR Industry News & Trends ∙ 6 min read
The State of PR 2024: Top 3 Takeaways You Need To Know
Kamila Hanson ∙ 18 Sep 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis. We found that an increasing number of clients and stakeholders are starting […]
PR Industry News & Trends ∙ 11 min read
Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy
Richard Paul ∙ 16 Sep 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste […]
PR Industry News & Trends ∙ 11 min read
Best PR Newsletters in 2025: 18 Picks for PR Professionals
Zuzanna Dora ∙ 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills. Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]
PR Industry News & Trends ∙ 11 min read
Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee
Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
PR Industry News & Trends ∙ 3 min read
Find your PR Mates: Join PR Collective by Prowly
Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
PR Industry News & Trends ∙ 11 min read
What Stress Looks Like When You Work in PR (and How to Manage It)
Kamila Hanson ∙ 29 May 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […]
PR Industry News & Trends ∙ 8 min read
The Similarities and Differences Between US and UK PR
Gina Nowicki ∙ 13 May 2024
As a PR professional, I know there is plenty of good news about industry growth. The PR industry is doing very well in the global market: research firm Statista reports that its worldwide value now stands at $97 billion. This growth may make you consider testing the waters in a new PR market. Since US […]
PR Industry News & Trends ∙ 6 min read
Why PR Teams Should Take Their Cue from Content Marketing Experts
Beau Peters ∙ 26 Apr 2024
PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […]
PR Industry News & Trends ∙ 7 min read
A Quick PR Guide to US Presidential Elections 2024
Kamila Hanson ∙ 11 Apr 2024
It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […]
PR Industry News & Trends ∙ 12 min read
15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)
Dominika Kuras ∙ 4 Apr 2024
Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next? Next is your […]
PR Industry News & Trends ∙ 14 min read
Top PR Trends and Predictions for 2024
Kamila Hanson ∙ 3 Apr 2024
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there's a growing need for even more meticulous personalization. However, […]
