PR Tools & Software ∙ 5 min read
Talkwalker Pricing and Alternatives Explained (2025)
Bart Donda ∙ 6 May 2025
Need the numbers on Talkwalker’s PR and media‑monitoring plans? Get an estimated price range—and see how Prowly offers a budget‑friendly alternative.
PR Tools & Software ∙ 4 min read
Critical Mention Pricing and Alternatives Explained (2025)
Bart Donda ∙ 29 Apr 2025
Looking for Critical Mention pricing? Get an estimated cost for their PR software & media monitoring, and discover Prowly as a smart alternative that fits your budget.
PR Measurement & Analytics ∙ 15 min read
Share of Voice Guide: Calculation, Tools, and Best Practices
Gina Nowicki ∙ 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]
Media Monitoring, PR Tools & Software, Product Guides ∙ 8 min read
How to Create Effective Media Monitoring Queries (with Real-Life Examples)
Karolina Borak ∙ 25 Apr 2025
When building advanced queries, Boolean can be cumbersome, ineffective, and prone to human error. Is there a simpler way to create effective monitoring searches?
PR Tools & Software ∙ 8 min read
Ditching Agility PR? 4 Better Alternatives for Smarter PR in 2025
Mile Zivkovic ∙ 25 Apr 2025
Choosing your PR software can feel like a gamble. All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, it’s one of the […]
PR Strategy & Planning, Reputation Management ∙ 10 min read
Brand Perception: A PR-Centric Guide to Manage Public Opinion
Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
PR Measurement & Analytics ∙ 15 min read
Brand Metrics - How to Measure Your Brand Impact
Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
PR Measurement & Analytics ∙ 12 min read
What is Brand Performance and How to Measure It in 2025
Mile Zivkovic ∙ 22 Apr 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, […]
PR Tools & Software ∙ 16 min read
Cision vs Meltwater vs Prowly – 2025 Pricing & Feature Comparison
Natalia Koltunova ∙ 22 Apr 2025
When comparing PR tools, the Meltwater vs Cision debate often centers on pricing opacity, distribution reach, and database size. Both platforms dominate the enterprise PR tech space—but what if you’re looking for something more modern, flexible, and transparent? This comparison breaks down Cision, Meltwater, and Prowly across key categories like pricing, features, media monitoring, outreach, […]
Media Monitoring ∙ 21 min read
The Best 13 Media Monitoring Services for PR (2025 Buyer's Guide)
Gina Nowicki ∙ 22 Apr 2025
The best media monitoring software on the market is enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Strategy & Planning ∙ 7 min read
What is Reactive PR and How Does it Compare to Proactive PR?
Mile Zivkovic ∙ 16 Apr 2025
If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR, crashes happen every day, and the way you react to them makes a difference […]
PR Measurement & Analytics ∙ 13 min read
Brand Reputation Management: How to Measure, Report, and Protect Your Brand
Kamila Hanson ∙ 11 Apr 2025
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between […]
