PR Tools & Software ∙ 18 min read
PR Tools: A Complete Guide to the Top 30+ Digital PR Tools (2024)
Aleksandra Dyl ∙ 11 Jun 2024
Using the right tools is more than crucial for any PR strategy in 2024. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]
PR Tools & Software ∙ 20 min read
7 Best Cision Alternatives in 2024
Zuzanna Dora ∙ 11 Jun 2024
Does choosing a PR tool seem like a daunting task? That's why we came up with the idea to provide a full top seven Cision alternatives comparison. In this article, you'll see the most important qualities of each PR platform alongside their pros, cons and (estimated) pricing: Prowly Mynewsdesk Meltwater Muck Rack Critical Mention AgilityPR […]
PR Tools & Software ∙ 10 min read
PR Newswire Pricing in 2024– How Much Does it Cost to Send a Press Release?
Bart Donda ∙ 10 Jun 2024
Find out how much it'll cost you to distribute a press release with PR Newswire.
PR Tools & Software ∙ 5 min read
PR Newswire vs Business Wire – Pricing, Feature & Review Comparison
Bart Donda ∙ 6 Jun 2024
PR Newswire & Businesswire are the most common wire services considered for press release distribution. But which one is right for your business?
PR Tools & Software ∙ 16 min read
Best Press Release Websites in 2024: Top 20 Free and Paid
Natalia Koltunova ∙ 5 Jun 2024
If you're seeking guidance on top press release submission sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of paid and free press release sites, discussing their costs and features. Additionally, we will explore more affordable and effective alternatives that can help you gain attention for […]
PR Tools & Software ∙ 4 min read
Business Wire Pricing – How Much Does it Cost to Send a PR?
Bart Donda ∙ 5 Jun 2024
Business Wire is a service used by some PR professionals to distribute press releases. But trying to understand exactly how much you have to pay to use the service can be very confusing. Things like additionally priced add-ons can leave you wondering how much you’ll actually have to pay in the end, especially because Business […]
PR Strategy & Planning ∙ 12 min read
Press Release Costs for 2024: Comprehensive Guide
Zuzanna Dora ∙ 3 Jun 2024
Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there's a lot of options to choose from. This article tries to answer the question: how much does a press release cost - and why? We'll elaborate on: Hopefully, you'll be able to choose the best option […]
PR Measurement & Analytics ∙ 11 min read
The Best PR Reporting Tools Available To You Right Now
Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting and PR […]
Media Monitoring ∙ 10 min read
How Much Does Media Monitoring Cost [2024 Buyer’s Guide]
Gina Nowicki ∙ 30 May 2024
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories). Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
PR Industry News & Trends ∙ 11 min read
What Stress Looks Like When You Work in PR (and How to Manage It)
Kamila Hanson ∙ 29 May 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […]
Media Monitoring ∙ 9 min read
Media Monitoring for PR Professionals: Importance, Advantages & More
Prowly ∙ 29 May 2024
Media monitoring is not just nice to have—it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why is media […]
AI in Public Relations ∙ 13 min read
Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples
Kamila Hanson ∙ 28 May 2024
Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, writing press releases of complex narratives with different story angles might take a day or even more. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of […]
