PR Industry News & Trends ∙ 11 min read
Best PR Newsletters in 2025: 18 Picks for PR Professionals
Zuzanna Dora ∙ 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills. Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]
PR Strategy & Planning ∙ 12 min read
8 Steps to Get the Media Placements You Always Wanted
Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent. Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
PR Tools & Software ∙ 20 min read
How to Choose the Best PR Analytics Tools in 2025: Metrics That Matter Most
Kamila Hanson ∙ 22 Jul 2024
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
PR Industry News & Trends ∙ 11 min read
Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee
Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
PR Strategy & Planning ∙ 12 min read
Paid Media Explained (with Best Campaign Examples)
Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in. This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
PR Outreach & Media Relations, Product Guides ∙ 11 min read
17 Sender Reputation Tips for Writing Emails in PR
Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
PR Industry News & Trends ∙ 3 min read
Find your PR Mates: Join PR Collective by Prowly
Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
AI in Public Relations, Product Guides ∙ 5 min read
Dig Deeper Using Audience Analytics and AI Keyword Search
Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
Media Database ∙ 12 min read
9 Best Journalist & Media Databases Compared (2025)
Bart Donda ∙ 2 Jul 2024
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
Media Lists & Journalists ∙ 5 min read
Top Media Outlets for Your News - The 2025 List
Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
PR Tools & Software ∙ 15 min read
30+ Best Media Measurement Tools for PR Pros in 2025
Mile Zivkovic ∙ 20 Jun 2024
Have you been diligently working on your client's PR campaigns but have no idea what your results are? Without valuable insights, you won't know what to do next, and it's hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Sentiment in PR - The 2025 Guide
Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
