PR Strategy & Planning ∙ 10 min read
SEO Public Relations: A Beginner's Guide To SEO For PR Pros
Matthew Woodward ∙ 18 Mar 2022
SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO PR to shape your […]
PR Strategy & Planning ∙ 22 min read
How to Create a Digital Knowledge Management Strategy to Improve Your Brand's Reputation
Josh Brown ∙ 4 Mar 2022
Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1 times more likely to trust brands with a strong, central purpose and a […]
PR Strategy & Planning ∙ 9 min read
PR Team Management: Optimize Your (Remote) PR Workflow
Gina Nowicki ∙ 28 Feb 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]
PR Client Management ∙ 9 min read
PR Client Onboarding: How to Successfully Onboard a New PR Client
Gina Nowicki ∙ 28 Jan 2022
Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […]
PR Outreach & Media Relations ∙ 7 min read
How to Use Your Company's C-Suite to Get Featured in the Media
Corina Leslie ∙ 24 Jan 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]
PR Outreach & Media Relations ∙ 7 min read
Plain Text vs HTML Email Pitch: Which Is Better?
Prowly ∙ 17 Jan 2022
The one and only real answer to this problem is - it depends. Both types of emails are a good fit for different communication purposes. But what are their crucial pros and cons?
PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How to Avoid Spam Folders & Land in Inboxes
Prowly ∙ 15 Jan 2022
Spam filters aren’t just something that email marketers have to worry about. Anyone who depends on email for starting and maintaining relationships needs to be aware of the rules involved when it comes to ensuring the safe delivery of your messages. That includes PR pros using email to send pitches to media contacts. Even if […]
PR Strategy & Planning ∙ 9 min read
Employer Branding Strategy: How to Build Your Employer Brand with PR
Jessica Perkins ∙ 15 Jan 2022
Many business owners assume that their human resource (HR) and public relations (PR) departments couldn’t be more different, but that’s far from the truth. While HR deals with personnel and PR projects the image of a company, both departments are used by an organization to maximize returns on investments. In a sense, PR can attract […]
PR Strategy & Planning ∙ 10 min read
7 Reasons Why PR & Marketing Professionals Should Join Affiliate Programs
Christopher Jan Benitez ∙ 15 Jan 2022
You may have heard the term affiliate marketing thrown out there in the PR & marketing industry. Some say it’s a great way to earn additional income, while others go as far as to say you can turn it into a full-time career. Before delving into the earnings potential of the affiliate programs, it’s worth […]
PR Strategy & Planning ∙ 10 min read
SaaS PR: Bootstrap PR Ideas for Your SaaS from a Founder
Philipp Wolf ∙ 28 Dec 2021
It’s a well-known fact that SaaS companies deliver a unique business model. They might offer both products and services other people need, but they shouldn’t slack on developing a beneficial PR strategy. PR for SaaS becomes crucial to keep potential and current clients informed of news, updates, and more in order to drive further success. […]
PR Industry News & Trends ∙ 12 min read
4 PR Challenges in 2022 (And What to Do About Them)
Prowly ∙ 28 Dec 2021
Sorry for repeating a cliche you’ve already heard a billion times but it’s true — the COVID epidemic has changed everything. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […]
PR Strategy & Planning ∙ 8 min read
Use PR to Increase Sales Post-COVID-19: A Guide for SMBs
Gaurav Belani ∙ 28 Dec 2021
The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]
