Press Release Writing and Content Creation ∙ 11 min read
A Guide to Starting Your Own PR Podcast
Prowly ∙ 28 Sep 2021
There are a number of concrete benefits it can bring to the business side of any PR agency. Take a look at what starting a podcast could do for you.
Press Release Writing and Content Creation ∙ 7 min read
Readability or Pleasure?
Marta Olczak ∙ 28 Sep 2021
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
Press Release Writing and Content Creation ∙ 7 min read
5 Tricks to Stellar Proofreading of Your Media Pitch
Lesley Vos ∙ 28 Sep 2021
Email proofreading becomes a must-have skill for business people, marketers, and PR specialists who bother about metrics boost and their brands' overall reputation. The thing is that a tiny typo may cost millions to a business. When it comes to sales, media pitches, and overall business success, every detail matters. Yes, even if it's just […]
PR Strategy & Planning ∙ 10 min read
8 Most Impactful PR & Marketing Campaigns During The Pandemic
Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
Interviews & Webinars ∙ 2 min read
Making Inbound PR Happen – Webinar by Iliyana Stareva From HubSpot
Edyta Kowal ∙ 19 Jul 2021
What is inbound PR and how can it help your message reach the media and direct audiences? How to create a pressroom that drives leads? You’ll be able to find out the answers to these and many other questions on July 30th during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author or a recently published book about inbound PR.
Corporate Social Responsibility ∙ 6 min read
6 Key Steps In Managing Corporate Social Responsibility
Ashley Halsey ∙ 30 Jun 2021
Corporate social responsibility (CSR) is the concept that corporations should be aware of the environmental and social impact of their work and that they should do something to mitigate it. Essentially, CSR results in charitable donations, investments, and initiatives that help raise up communities, reduce carbon emissions, and generally attempt to make the world a […]
Reputation Management ∙ 5 min read
How Can Brands Earn Trust in the Fake News Era?
Iliyana Stareva ∙ 29 Jun 2021
We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.
PR Strategy & Planning ∙ 6 min read
3 Tips for Creative Marketing That Beats Fake News
Pratik Dholakiya ∙ 29 Jun 2021
As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.
PR Strategy & Planning ∙ 2 min read
How Prowly Can Help Communicate Your CSR Activities
Prowly ∙ 15 Jun 2021
CSR activities are an important part of your brand identity. Even when they’re not the specific focus of media attention, they form part of your backstory when you get exposure or interest for other reasons. But when journalists are trying to learn more about you today, how can you be sure that they have access […]
Industry-Specific PR ∙ 4 min read
Communications Offers the NHS Its Greatest Lifeline
Tomasz Dominiak ∙ 12 Jun 2021
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public.
Press Release Writing and Content Creation ∙ 10 min read
How to Format a Press Release in 2023 (w/ Examples)
Prowly ∙ 18 May 2021
Press releases are the cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are a standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news you’re […]
PR Industry News & Trends ∙ 7 min read
Vice-President of ICCO: Let's talk about PR more ambitiously [INTERVIEW]
Magdalena Wosinska ∙ 6 May 2021
"The appointment of a Pole is proof of the fact that we’re not a second-rate market, but a mainstream one. This can be seen in our presence in international competitions where we win a large number of awards every year" - says Grzegorz Szczepanski, Vice- President od ICCO.
