PR Outreach & Media Relations ∙ 10 min read
14+ Tips to Holiday Gift Guide Pitching (w/ Examples)
Gina Nowicki ∙ 4 Nov 2021
Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips and see a couple of holiday […]
PR Outreach & Media Relations ∙ 13 min read
5 Tips for (Re)connecting with Journalists in the New Normal
Prowly ∙ 18 Oct 2021
Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]
PR Outreach & Media Relations ∙ 10 min read
How to Keep Your PR Email List in Great Shape
Corina Leslie ∙ 13 Oct 2021
“The money is in the list” is a common adage in email marketing. It applies to PR professionals, too – can you imagine doing your job without a media list? We rely on our databases to send press releases, pitch stories, and keep in touch with the media. But how reliable are your media contacts? […]
Uncategorized ∙ 4 min read
Katowice: A City in Poland Became the World Esports Capital [Case Study]
Juliusz Kornaszewski ∙ 29 Sep 2021
Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice?
PR Strategy & Planning ∙ 8 min read
How to Create Compelling Thought Leadership Content for PR?
Adela Belin ∙ 29 Sep 2021
Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise. Below, we will look at what thought leadership content is, […]
PR Tools & Software ∙ 2 min read
#PRtalk: Automation Works in Workflow, But Fails in Relations - PR Tools Vendors About Modern PR Business
Prowly ∙ 28 Sep 2021
#PRtalk about modern PR business is behind us. Is press release already dead? How can we replace it? How do we breakdown the business of Public Relations and what modern PR business means? Where does PR automation work, and where does it fail? What PR trends should we watch out for in 2016?
Press Release Writing and Content Creation ∙ 11 min read
A Guide to Starting Your Own PR Podcast
Prowly ∙ 28 Sep 2021
There are a number of concrete benefits it can bring to the business side of any PR agency. Take a look at what starting a podcast could do for you.
Press Release Writing and Content Creation ∙ 7 min read
Readability or Pleasure?
Marta Olczak ∙ 28 Sep 2021
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
Press Release Writing and Content Creation ∙ 7 min read
5 Tricks to Stellar Proofreading of Your Media Pitch
Lesley Vos ∙ 28 Sep 2021
Email proofreading becomes a must-have skill for business people, marketers, and PR specialists who bother about metrics boost and their brands' overall reputation. The thing is that a tiny typo may cost millions to a business. When it comes to sales, media pitches, and overall business success, every detail matters. Yes, even if it's just […]
PR Strategy & Planning ∙ 10 min read
8 Most Impactful PR & Marketing Campaigns During The Pandemic
Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
Interviews & Webinars ∙ 2 min read
Making Inbound PR Happen – Webinar by Iliyana Stareva From HubSpot
Edyta Kowal ∙ 19 Jul 2021
What is inbound PR and how can it help your message reach the media and direct audiences? How to create a pressroom that drives leads? You’ll be able to find out the answers to these and many other questions on July 30th during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author or a recently published book about inbound PR.
Corporate Social Responsibility ∙ 6 min read
6 Key Steps In Managing Corporate Social Responsibility
Ashley Halsey ∙ 30 Jun 2021
Corporate social responsibility (CSR) is the concept that corporations should be aware of the environmental and social impact of their work and that they should do something to mitigate it. Essentially, CSR results in charitable donations, investments, and initiatives that help raise up communities, reduce carbon emissions, and generally attempt to make the world a […]
