The Best Time & Day to Send a Press Release [Updated for 2018]

There are many factors that can decide the life or death of your media coverage: from the relationships with specific journos to editorial schedules to the topics of your publications. Yet there are situations when you should also remember about some basics, like the timing of your press releases. When is the best time and day to hit “send”? Let’s find out!

I’m quite certain you already know how to write a press release. Your story is ready and waiting to go out. It would be a bummer if you sent it out at a bad time, don’t you think?

The more people see and open your message, the higher your chances are for achieving your goals. According to Freshmail, the average open rate for the marketing industry is around 18%. We know you can hit 100%!

Which day is the best to send a press release?

To make your job easier, we’ve checked on which days editors are opening emails the most often. You’re probably thinking Monday when everyone is feeling crisp and relaxed after the weekend. Tuesday, maybe? No way! Starting today, always send your most important stories on Thursdays, when the average open rate jumps to over 26%!

The worst days are Wednesdays and Fridays when even 85% of your emails get lost in the journos’ inboxes. By the way, do I even have to mention that sending anything over the weekend is pointless?

Best day to send a press release
The best days to send a press release

What time should you send your press release?

The best time of the day is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am. You should also avoid afternoons (2–6 pm) when only 26% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary!

Best time to send a press release
Best time of day to send a press release

Summing up

Try considering these timing tips when planning your press release schedule. According to our data, the best time & day to send a press release is on Thursday, between 10 am and 2 pm. Avoid Wednesdays, Fridays, and weekends, obviously, when it’s super hard or almost impossible to get the editors’ attention. Had a different experience? Let me know at rafal@prowly.com!

Good luck!

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