Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures
Prowly ∙ 6 Apr 2022
Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Barnaby Patchett, Managing Director at One Nine Nine Agency
Prowly ∙ 6 Apr 2022
Prowly #PRChat is back, featuring the unique perspectives of PR professionals from industries and regions from all over the map. This time, we’re talking to Barnaby Patchett, Managing Director at One Nine Nine Agency. After an impressive PR career working with everything from food manufacturing to medical tech to pro wrestling (wait, what?), he paired […]
Interviews & Webinars ∙ 3 min read
Prowly #PRChat with Jordanne Pallesen, Owner of Julep Marketing
Prowly ∙ 6 Apr 2022
Prowly #PRChat is ON! Time for another quick read that lets you see the world through the eyes of a fellow PR professional and get their take on things. Today it’s Jordanne Pallesen, the founder of Julep Marketing. As a PR exec, she has worked with an impressive list of clients across industries including finance, […]
PR Tools & Software ∙ 11 min read
PR Software Benefits: What is PR Software & Why Should You Care
Prowly ∙ 5 Apr 2022
We live in a “There’s an app for that” world, where simple tech solutions for everything are within easy reach. You probably use one to track the number of steps you take every day, monitor how well you sleep at night, help you stick to a diet plan or any number of other things. These […]
PR Strategy & Planning ∙ 10 min read
How to Create a PR Budget - All You Need To Know
Prowly ∙ 29 Mar 2022
Planning a PR budget is no one’s idea of a great time but—spoiler alert!—you do not want to go flying blind when it comes to forecasting your spending. This is as true for PR activities as it is for anything else. And while you may or may not have any influence over how much funding […]
PR Strategy & Planning ∙ 7 min read
5 Best Productivity Tips and Tools for PR Professionals
Ana Grasic ∙ 29 Mar 2022
If you’re working in public relations, you know the work is not all as glamorous as sometimes presented on TV and movies. Luckily for you, there are a lot of tools out there that could help you be more productive and even make time to enjoy the after-work activities.
PR Strategy & Planning ∙ 9 min read
How to Create an SEO-Friendly Website for Your PR Agency
Shane Barker ∙ 23 Mar 2022
The internet is filled with tons of content on SEO tips and tricks. But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […]
PR Strategy & Planning ∙ 10 min read
SEO Public Relations: A Beginner's Guide To SEO For PR Pros
Matthew Woodward ∙ 18 Mar 2022
SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO PR to shape your […]
PR Strategy & Planning ∙ 22 min read
How to Create a Digital Knowledge Management Strategy to Improve Your Brand's Reputation
Josh Brown ∙ 4 Mar 2022
Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1 times more likely to trust brands with a strong, central purpose and a […]
PR Strategy & Planning ∙ 9 min read
PR Team Management: Optimize Your (Remote) PR Workflow
Gina Nowicki ∙ 28 Feb 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]
PR Client Management ∙ 9 min read
PR Client Onboarding: How to Successfully Onboard a New PR Client
Gina Nowicki ∙ 28 Jan 2022
Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […]
PR Outreach & Media Relations ∙ 7 min read
How to Use Your Company's C-Suite to Get Featured in the Media
Corina Leslie ∙ 24 Jan 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]
