PR Strategy & Planning ∙ 7 min read
7 Selling Tips That Will Get Your PR Contract Signed
Gina Nowicki ∙ 8 Nov 2022
Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]
PR Crisis Management ∙ 9 min read
Security Best Practices for Your Remote Team
Pawel Ogonowski ∙ 31 Oct 2022
Are you interested in utilizing the power of remote teams to boost your business?
Interviews & Webinars ∙ 4 min read
Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker
Aleksandra Dyl ∙ 7 Sep 2022
Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we're talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique
Prowly ∙ 12 Aug 2022
It doesn’t matter what the clock says – it’s Prowly #PRChat time right now! Gihan Hyde always knows what time it is in the world of PR. Through her own consultancy, CommUnique, she applies her two decades of experience in her quest to help companies improve their Environmental, Social and Governance credentials in a rapidly […]
PR Industry News & Trends ∙ 10 min read
What is TikTok and Why Should PR Pros Care?
Vlad Shvets ∙ 9 Aug 2022
When TikTok first hit the social media party on a global level, it was easily written off as a “Snapchat-esque” platform where young social media influencers and general users alike could share small snippets of a video in a cut-and-paste fashion. But, like many new platforms, many PR and Marketing professionals ignored it and waited for the trend to pass.
PR Tools & Software ∙ 10 min read
Buying PR Software: How to Choose the Best One for Your Needs
Gina Nowicki ∙ 8 Aug 2022
Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let's take a guess […]
PR Industry News & Trends ∙ 8 min read
2021: Digital PR is Here To Stay
Heather Wilkinson ∙ 3 Aug 2022
The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” With social media and smartphones being omnipresent, the above quote is truer than ever. The phenomenon such as ‘Cancel Culture’ also doesn’t make it easy to […]
PR Industry News & Trends ∙ 9 min read
5 Reasons Why PR Awards Are Worth Pursuing (+ Examples)
Gina Nowicki ∙ 26 Jul 2022
Who doesn’t love to receive an award? The recognition is exciting, the applause fills us with pride, and we get a trophy or plaque to display prominently in our office. PR awards are no different: being acknowledged for an outstanding PR campaign is a big thrill and motivates you to think even bigger for your […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Chaya Mistry, Director & Founder of Humanly
Prowly ∙ 19 Jul 2022
Prowly #PRChat is where we put the spotlight on accomplished PR pros and get their advice, commentary, opinions and anything else they want to share. In this edition, we welcome Chaya Mistry to the stage. She trains, consults and speaks on the topic of communications across several platforms and leads the team at Humanly, where […]
Interviews & Webinars ∙ 6 min read
Prowly #PRChat with Brett Farmiloe, Founder and CEO of Terkel
Prowly ∙ 15 Jul 2022
You can’t spell “interesting points of view from the world of PR” without “Prowly #PRChat”! Ok, maybe you can. The point is that this is where we give a forum to voices from all over our industry and get insights, opinions and more from a diverse group of pros on the topics of the day. […]
PR Outreach & Media Relations ∙ 7 min read
5 Ways to Bolster Cold Emails with Social Proof (+ Examples)
Kelly O'Hara ∙ 14 Jul 2022
I started my marketing career as a link builder at a digital agency. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. Thankfully, I’ve honed my networking and cold outreach strategy since then. But the truth is, cold outreach is tough no matter what you’re pitching. It’s […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Adeeba Hussain, Communications Consultant
Prowly ∙ 5 Jul 2022
Where else can go and get more insights into the PR world in just a couple of minutes than Prowly #PRChat? (Spoiler alert — nowhere!) In this series of quick takes from pros from across our industry, you get to know what the movers & shakers of PR think about current topics, how they feel […]
